Sri Lanka poised to successfully deliver wellness tourism

Areas such as family wellness and emotional healing are growing at a rapid pace throughout the world 

All the stakeholders in wellness tourism should gather to promote the country as a destination for high-quality wellness service. MyGoodImages/Shutterstock

As reported on news.lk, Sri Lanka sees potential in emerging as a leading destination for wellness tourism, especially with the growing interest in Ayurveda and wellness products and services among health-conscious explorers.  

Under the National Export Strategy, the wellness tourism sector is one of the key sectors for development, and the sector should receive more international recognition.  

Stella Photi, founder and managing director of Wellbeing Escapes, London, said, “I think Sri Lanka has all the ingredients to successfully cater to this segment.”  

Looking at global wellness tourism trends, Photi said that authentic culinary concept is becoming popular, especially among those in the West with increasing demand for organic, vegan, and vegetarian food.  

She emphasised that Sri Lanka has the ability and necessary ingredients to cater to this segment. Additionally, areas such as family wellness and emotional healing are rapidly growing throughout the world.  

Indira Malwatte, EDB chairperson, said at a conference organised by Sri Lanka Export Development Board, that all the stakeholders in wellness tourism should gather to successfully redress existing industry issues and promote the country as a destination for high-quality wellness service.  

“It is essential to promote wellness tourism as a key sector within the local tourism sector,” Malwatte said. 

More: New Sri Lankan government attracts $1 billion worth of tourism investment proposals

“If we work as a group, we will have better bargaining power in the world market. So, it is important to form yourself into a group and try to work towards creating a brand for Sri Lanka’s wellness tourism,” she emphasised. 

Malwatte said, “Wellness tourism is one of the key focused sectors in the National Export Strategy. The sector’s strategy is aimed at global positioning of the sector, focusing on the development and promotion of industry through skills development of the professionals, improving quality and standards, developing synergies and coordination with all stakeholders, country branding, and promotion in the key target markets including the UK.” 

The Property Report editors wrote this article. For more information, email: [email protected].  

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