In such a challenging time for the industry, CEO Anuphong Assavabhokhin ushered his team to success by growing their revenue 29.9 percent year-on-year
Thailand real estate was among the hardest hit during the outbreak, yet despite the ups and downs that the sector endured, its leaders have exhibited endurance and optimism, adapting to the users’ new demands and embracing digitalisation.
Anuphong Assavabhokhin, the vice chairman and chief executive officer of AP (Thailand) Public Company Limited, is among those go-getters who have yet to let any disruption prevent him and his firm from reaching greater heights.
At the 16th PropertyGuru Thailand Property Awards, the editors of Property Report magazine took notice of his accomplishments, acknowledging his determination to “EMPOWER LIVING by creating and providing the support that enables people to live and enjoy life on their own terms.” With such drive and focus to upgrade users’ lives visibly translating into his work, the editors honoured him with the 2021 PropertyGuru Real Estate Personality of the Year accolade.
Jules Kay, managing director of PropertyGuru Asia Property Awards & Events, said: “Through his leadership, his company beat the odds, increasing its total revenue by 29.9 percent year-on-year. Even more impressive, he proved his commitment and determination to innovate and elevate the company’s internal processes, and his passion for helping SMEs succeed.
As the pandemic ravaged many communities, he also made it his mission to care for and support healthcare workers, monks, and at-risk neighbourhoods in Bangkok and nearby provinces. With this recognition, PropertyGuru recognises exemplary leadership, enduring innovation, and admirable generosity.”
Behind this success is an exemplary leader who values his team and their output, ensuring that everyone involved can embody their firm’s high standards and understand the unified message that they need to deliver to their customers.
For instance, all employees – over 2,000 of them – must partake in the compulsory EMPOWER LIVING course to guarantee that the team works to achieve the same goal. They are also tasked to undergo the core values training, which is the combination of Outward Mindset and Design Thinking that serves as their guide.
Even before the onslaught of the pandemic, he has been an advocate for innovation. Recently, his firm collaborated with a professor from Stanford University to adopt the Stanford Design Thinking Methodology, in hopes of better understanding users’ needs.
As a true testament to their EMPOWER LIVING mission, the company CEO has stayed active in philanthrophy. Under his leadership, they started a programme where 30 Thai SMEs can learn to build their businesses and bring them up to speed so they can grow together with AP Thailand.
In 2021, they also launched the AP Save Lives, Protect People campaign to care for people affected by the pandemic, including Buddhist monks and communities in 10 at-risk areas of Bangkok and nearby provinces, as well as their own construction workers living in camps during the one-month force closure of the government.
Throughout the years, Anuphong Assavabhokhin has showcased his love for his country in more ways than one. When the editors asked him why he chose to invest in Thailand, he answered: “I have to say that I have been in this business since I was born. My mother is one of the first generations of Thailand’s real estate developers. So, being a developer is in my blood.
More than that, I am fascinated by the fact that our business is ‘to make the most important dream of people come true’. That is, owning a place they can call home. These are the reasons why I am so passionate in real estate business.”
For 30 years, he has been the backbone of AP (Thailand) and has helped countless individuals’ dreams come true. To date, their expanding portfolio boasts more than 200 condominiums, townhouses, and single-home developments in high-calibre locations.
The 16th PropertyGuru Thailand Property Awards programme is supported by gold sponsors IHI, JLL, and Mitsubishi Electric Kang Yong Watana; bronze sponsor Bathic; official portal partner DDproperty.com; official cable TV partner History Channel; official magazine PropertyGuru Property Report; official supplier GFour Wines and Spirits; official PR partner Infinity Communications; media partners Discover Pattaya, Hot Magazine, Locanation, Luxury Society Asia, Pattaya Trader and REm Thailand; official charity partner Right To Play; official ESG partner Baan Dek Foundation; supporting associations Asia MarTech Society, Green Building Consulting & Engineering, and British Chamber of Commerce Thailand; and official supervisor HLB.
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