Health first: Wellness now a central theme across Indonesian real estate
Investors’ priorities have shifted, with growing recognition on the importance of nature and wellbeing features in property developments
Bali has always been identified as a destination for wellness retreats in the Asia Pacific region – and that will soon change.
With the dawn of the pandemic, investors, operators, and homebuyers have recognised the need for developments that contribute to the physical and mental wellbeing of its users. In fact, this has become a common theme around the globe, with Forbes reporting that the demand for wellness real estate has doubled during the outbreak.
“The pandemic fueled the shift in the real estate and construction industries toward wellness: from 2019-2020, wellness real estate continued to grow by over 22 percent, even as overall construction shrank,” said nonprofit Global Wellness Institute (GWI).
“COVID forced us to see our homes and built environment in a radically new light,” added GWI senior researcher Katherine Johnston. “Wellness real estate is now quickly moving from elective to essential.”
With the pandemic advancing wellness real estate substantially, GWI reveals that technology, such as air purification and telemedicine, will aid in producing more “well” buildings that enable the rapidly ageing population to live independently.
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According to the Economic Research Institute for ASEAN and East Asia, Indonesia had roughly 28 million people aged 60 years and above in 2020, and this number is projected to be 57 million by 2040.
In line with this, GWI predicts the ageing Baby Boomer generation to redefine senior living, with a focus on “creativity, purpose, multi-generational connections, and more compact communities”.
The work from home set up has also encouraged developers to incorporate more flexible spaces, with potential for home offices, as well as natural spaces where residents can escape during downtime.
The local government has even taken notice of this growing demand and has organised an international wellness tourism conference last 5th to 7th of August, themed “Sustainable Strategy for the Recovery and Growth of Global Tourism through Wellness Tourism”, to promote the country as a wellness tourism destination, reported Antara.
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Now, a growing number of developers across Indonesia have constructed their own versions of wellness elements, not only through facilities but also through architecture.
InterContinental Residences Jakarta Pondok Indah by PT Metropolitan Kentjana Tbk, the Best Serviced Apartment Development winner at the PropertyGuru Indonesia Property Awards, is among the leading developers who has taken the reigns when it comes to wellness.
The development comes with wellbeing-enhancing amenities, including a cutting-edge 24-hour fitness centre, sauna, steam room, outdoor swimming pool, first-class restaurants, and its own golf course, reveals The Jakarta Post.
Other developments that have been rewarded for their health features are Best Green Development winner BSD City by Sinar Mas Land and Best Lifestyle Developer Astra Land Indonesia.
This year, the prestigious awards programme is honing in on developments that prioritise this need by introducing a new category, the Best Health and Wellness Development.
To find out who will nab this new category, along with other prestigious titles, and represent their country at the Grand Final, visit AsiaPropertyAwards.com/Award/Indonesia/ when we announce the winners on 11 November 2022.
Gynen Kyra Toriano, Digital Content Manager at PropertyGuru, wrote this article. For more information, email: [email protected].
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