The birth of the branded residence concept was first inaugurated with the opening of the Sherry-Netherland hotel in Manhattan back in 1927. Today there are over 400 branded residences across the globe, from Boston to Phuket. A majority are hotel branded and Marriott, whose brands include St Regis, The Ritz-Carlton and W is leading in the category. With an extraordinary growth of 170% over the last decade, branded residences have become synonymous with the well-heeled crowd, luring investors and jet-setters alike who seek exclusivity and privacy.
According to Knight Frank, the concept of branded residence is typically a hotel-led development with integrated or linked residences. The property benefits from the hotel brand’s standard of quality, management and luxury services offered. Owners are provided the comfort and permanence of home but with the full benefits and luxury of a five-star hotel.
We speak to Micah Tamthai, Vice President, Real Estate for Minor International who opened the brand new Anantara Desaru Coast Residences in 2020 to shed more light on the concept of branded residences.
Despite having only recently launched, Anantara Desaru Coast Residences has already received some industry accolades: last year we were awarded Best Luxury Landed Development and Best Landed Development (Malaysia) by PropertyGuru Asia Property Awards (Malaysia). This is Minor’s the first real estate industry recognition outside of Thailand, and we are proud to have been recognised amongst the best in Malaysia.
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