V-ZUG champions ‘Conscious Luxury’ in support of the 12th PropertyGuru Vietnam Property Awards

Vietnam’s prestigious real estate honours set the stage for the Swiss heritage brand’s premium products, built to impress and last for generations

V-ZUG is returning as gold sponsor of the 12th PropertyGuru Vietnam Property Awards, placing longevity, environmental responsibility, and timeless design at the clock hands of luxury.

The Swiss heritage brand, renowned for engineered home solutions combining watchmaker precision with circular economy principles, will be supporting the gala on 16 October at the Gem Center in Ho Chi Minh City.

As gold sponsor, V-ZUG will celebrate Vietnam’s top developers and design practices: the award-winning arbiters of upscale, comfortable living in one of Southeast Asia’s most dynamic economies.

The latest partnership highlights V-ZUG’s circular economy initiatives, including 15-year parts availability post-production and energy-efficient appliances such as the energy-efficient AdoraWash V6000, which reduces electricity consumption by 55%, and the AdoraDish V6000, which achieves 30% greater efficiency than traditional dishwashers.

“We saw something in the PropertyGuru Asia Property Awards that resonated deeply with V-ZUG’s own values: a genuine commitment to excellence that goes beyond surface-level glamour,” says Angeline Yap, managing director of V-ZUG S.E.A. “The Awards celebrate developers and designers who understand that true luxury is about integrity and lasting value. That’s exactly the conversation we want to be part of in Vietnam.”

For over a century, V-ZUG has applied the same painstaking craftsmanship as Swiss watchmaking to create home solutions built to last. The company guarantees parts availability for 15 years after production ends, upholding long-lasting serviceability across its full product range.

“Think about that: While others are planning obsolescence, we’re planning longevity,” explains Yap. “We even refurbish components to create furniture pieces and useful tools, closing the loop in ways that redefine what premium means.”

Its vertical factory in Switzerland consolidates manufacturing and office operations into one integrated location, allowing complete control over eco-responsible material sourcing, production, and logistics. This way, the company significantly reduces waste while increasing capacity. “In Switzerland, we have a saying: ‘Quality remembers long after price is forgotten,’” Yap says.

V-ZUG’s full portfolio of premium appliances continues to wow Vietnamese consumers, with innovations such as the CombiSteamer V6000 for restaurant-quality cooking; the WineCooler V4000 with dual climate zones; the CombiCookTop V4000 with integrated downdraft extraction; and the CombiCooler V4000’s adaptable refrigeration.

“We’re helping Vietnam’s real estate industry redefine what premium means,” says Yap. “For too long, luxury was about excess and replacement cycles. We’re proving that true sophistication lies in longevity, responsibility, and timeless quality. When a developer specifies V-ZUG, they’re making a statement: This project is built to endure for generations.”

The 12th PropertyGuru Vietnam Property Awards, part of the wider PropertyGuru Asia Property Awards series, continues to raise the gold standard of real estate across Vietnam in 2026.

With V-ZUG’s support, this year’s edition will give a gilded edge to companies who understand that conscious luxury is the only luxury that matters.

For more information, visit AsiaPropertyAwards.com or email [email protected].