Six additional hotels to S Hotels & Resorts (SHR) portfolio

Six more hotels added in Thailand under Singha Estate’s new brand, Nãbor

By 2025, S Hotels & Resorts (SHR), a hospitality branch of SET-listed Singha Estate, will complete six more hotels in Thailand under a new brand Nãbor in hopes to double its portfolio to 82 hotels with 9,000 rooms.

According to Bangkok Post, chief hospitality officer of SHR Dirk De Cuyper mentioned that in the upcoming five years, the company will plough money into existing assets and utilise an asset-light model for properties that are prepared to grow.

The hotel expansion’s budget plan is pegged at around THB1-2 billion per year.

In supporting the growth of the company, SHR’s new hotel brand Nãbor is designed particularly for urban travellers fascinated with unique, authentic travel experiences that are catered to their demands.

A digital platform for guests has also been developed, to help voyagers plan their trips online before and up until the end of their visits.

The first Nãbor branch will be developed in Bophut, Koh Samui, while the other five branches will be located in key tourist destinations across Thailand, such as Chiang Mai, Phuket, Huahin, and Bangkok.

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SHR is also organised to launch two new hotels under SAii brand, that is SAii Phi Phi Island Village and SAii Laguna Phuket.

SHR manages and operates 39 developments with 4,647 rooms in Thailand, Mauritius, Fiji, the Maldives, and Britain.

De Cuyper commented that Thailand is the most challenging hotel market as a result of various travel limitations, especially destinations accessible by planes like Phuket, Koh Phi Phi, and Koh Samui. During weekends, the occupancy rate in Koh Phi Phi is only 50-60 percent.

On the other hand, Maldives outperformed all locations, as December has been fully booked for the peak holiday seasons with an average occupancy rate of 70-75 percent. The outlook for the Maldives in 2021 is quite promising post lifted border restrictions by the government since July to welcome tourists under health regulations.

“The number is still a little bit slow, but demand will pick up,” De Cuyper added.