Partners in excellence: Accor leads with purpose and impact

As Silver Sponsor of the 11th PropertyGuru Indonesia Property Awards, Accor champions sustainable, community-driven hospitality

Accor has been a trusted name in global hospitality for more than five decades—synonymous not just with hotel stays, but with thoughtfully curated experiences, local engagement, and forward-looking leadership. This year, that legacy takes centre stage as Accor proudly joins as the Silver Sponsor of the 11th PropertyGuru Indonesia Property Awards 2025.

The sponsorship is more than a ceremonial role. It is a strategic alignment between two organisations committed to raising the bar for quality, sustainability, and innovation in property and hospitality. With its deep roots in the region and a bold vision for the future, Accor is uniquely positioned to contribute to and champion the progress unfolding across Indonesia’s built environment.

Hospitality rooted in innovation and growth

Since its founding in 1967, Accor has grown into one of the world’s most expansive hospitality groups, operating over 5,600 properties across more than 110 countries. Its evolution—from introducing the standardised hotel chain in Europe to becoming a global leader in luxury, lifestyle, and extended stay offerings—mirrors the dynamic progress of the real estate and travel industries themselves.

The group’s portfolio spans more than 45 hotel brands, with a presence in every segment from economy to premium. Beyond hotels, Accor’s vision extends into coworking spaces, branded residences, entertainment, and wellness—creating an integrated hospitality ecosystem that reflects how people live, work, and travel today.

Putting people and planet first

Accor’s success is underpinned by a longstanding commitment to responsible development. Since launching its Planet 21 – Acting Here sustainability roadmap in 2015, the group has consistently advanced industry benchmarks in environmental and social impact. This includes ambitious goals such as achieving 100 percent eco-certification for all hotels by the end of 2026 and eliminating single-use plastics in the guest experience—79 percent of hotels have already done so.

The company’s sustainability model places People and Nature at its core, addressing climate impact, biodiversity, and community empowerment through local engagement. In early 2024, Accor received an “A” rating from CDP for its climate leadership—affirming that its initiatives are not only aspirational, but measurable and globally recognised.

Supporting communities on the ground in Indonesia

Accor’s sponsorship of the PropertyGuru Indonesia Property Awards also reflects its close ties with local communities in the region. A powerful example of this connection is A Trust For A Child (ATFAC), a flagship CSR initiative established in Indonesia in 2001. Through this programme, learning centres in Cipinang – Jakarta and Bedugul – Bali support over 100 children annually with education, recreation, and daily care.

ATFAC is a reminder that hospitality does not stop at a hotel’s front door. For Accor, success means helping people thrive—whether they are guests, team members, or neighbours in the communities it calls home.

Powering Indonesia’s next phase of real estate growth

As Indonesia’s property and tourism sectors continue to expand, Accor is deepening its presence and partnerships. Its Full Management and Franchise models offer owners the flexibility to scale up their business while benefiting from Accor’s operational excellence and brand power. With franchise expansion forming a core part of its 2025 strategy, the group is well-placed to support Indonesia’s next generation of real estate and hospitality ventures.

This expertise will be on full display at the Awards, where Accor aims to connect with fellow industry leaders and future collaborators—reinforcing its role as both a service provider and a strategic partner.

Celebrating excellence, driving the industry forward

Being a Silver Sponsor of the 11th PropertyGuru Indonesia Property Awards is not only a milestone—it is a meaningful continuation of Accor’s long-held belief in shared progress. The Awards are a platform to recognise the developers and developments shaping the country’s skyline and communities. For Accor, it is an opportunity to support and accelerate that vision with global insight, local understanding, and unwavering purpose.

“At Accor, we believe partnering with someone who speaks your language makes it easier to go further,” says Camil Yazbeck, their Global Chief Development Officer. “Because we understand what it takes to be an owner. Our teams bring our global scale and local knowledge of [the] market to every conversation we have. Whether a conversion or a new build, we focus on the most direct path to achieving [the] cost of capital and return on equity goals.”

He continues, “By aligning the right brand with [the] project and leveraging our solutions to boost revenue and optimise costs, we drive exceptional value and performance for [the] business. Together, we will open doors to untapped opportunities—building experiences that shape the places travellers and locals visit, accelerating growth, and working in true partnership.”

A shared vision for a better future

As the 2025 PropertyGuru Indonesia Property Awards prepare to honour outstanding contributions to the country’s property sector, Accor stands proudly at the forefront—supporting not only the recognition of excellence but its continuous evolution.

In partnering with the Awards, Accor strengthens its commitment to building a more inclusive, sustainable, and collaborative future for hospitality and real estate in Indonesia and beyond.

For more information, visit AsiaPropertyAwards.com or email [email protected].