Malaysia’s hotel sector ready to welcome tourists again; revives tourism campaign

The hospitality industry suffered greatly when the country closed its borders in 2020

Malaysia reopened fully reopened its borders on 1 April, two years after it closed due to the pandemic, reported The Sun.

The hospitality industry suffered greatly when the country closed its borders in 2020, but Yap Lip Seng, CEO of the Malaysian Association of Hotels, shared that the hotel industry will be the first to gain and contribute to the revival of the country’s economic growth.

He said the MAH has been taking preventive measures to ensure that visitors have a smooth travel experience, and added “City and business hotels will be the first to gain, particularly those located at the country’s entry points. These are also the ones that had suffered the most during the closure due to its high dependency on international arrivals.”

Malaysia also further eased its COVID restrictions for those arriving in the country. Vaccinated non-Malaysian nationals entering the country are not required to undergo quarantine, but will have to take a pre-departure test and another one 24 hours upon arrival.

Moreover, Tourism Malaysia will relaunch its “Malaysia, Truly Asia” global campaign, according to The Star. More than 100 promotional activities have been laid out to increase the country’s visibility as an ideal destination for both locals and foreigners.

More: Malaysia to transition into endemic phase starting 1 April

As part of these activities, Tourism Malaysia collaborates with 30 offices around the world as well as six marketing representatives abroad to organize roadshows, joint promotions, and familiarisation trips.

Also, Tourism Malaysia unveiled its Strategic & Marketing Plan (2022-2026) earlier this week in line with the reopening of the country’s borders. This aims to prioritise digital adoption, innovation, health, and safety, as well as domestic and foreign tourism recovery.

Tourism and Culture Minister Datuk Seri Nancy Shukri said, “The full reopening of borders is indeed a huge relief for the tourism industry as we welcome more international tourists, newcomers and regulars alike, to further boost our economy. Therefore, we hope for a strong rebound in our market as the border reopening will open doors for the tourism revival to bolster recovery.”

The Property Report editors wrote this article. For more information, email: [email protected].