The new target for tourist arrivals is now 4.5 million after the country exceeded its two-million target
Since Malaysia reopened its borders on 1 April, the country has already managed to attract more than a million tourists, which is over half the two-million target for international tourists set by the government, according to the 4 June edition of Malay Mail.
Minister Datuk Seri Nancy Shukri noted that Singaporean tourists contributed the most to this total, saying “In the past two months, we have received around 600,000 tourists from Singapore, and I feel currently we have surpassed 1 million tourists from Singapore alone,” she said at a media conference.
She added that more visitors from Japan, Iran, and South Korea are expected to arrive in Malaysia.
In the 21 June edition of The Malaysian Reserve, however, the Tourism, Arts, and Culture Ministry set the new target for tourist arrivals at 4.5 million after the country exceeded its two-million target, welcoming approximately 2.3 million global entries.
“Other countries such as India and Saudi Arabia have shown interest in our country and this number will continue to grow, especially when more countries ease their travel restrictions,” said Nancy Shukri, who was confident about the new target.
She also said this during the launch of the Tourism Recovery Framework 2.0 (TRF2.0), which aims to move the ministry’s priority away from survival and border reopening and toward growing national income, fostering sensible international and national collaboration, and strengthening local communities.
In addition to addressing industry challenges and recommendations, TRF 2.0 includes a memorandum on the Tourism Productivity Nexus (TPN), which will be used to implement the new model.
Five key pillars support the framework: rehabilitation of tourism and culture businesses, rebuilding confidence among international tourists, reinventing tourism products and services, and long-term resilience and disaster preparedness.
The Property Report editors wrote this article. For more information, email: [email protected].
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