Consumer behaviour shift leads over 1,000 Thai care providers to join new online care platform

Raising the bar on caregiver training, health, and safety for clients is only the beginning of this new digital on-demand application  

As consumer behaviour shifts to a home-based lifestyle, a new digital on-demand online marketplace named SAIJAI has emerged in Thailand to deliver home care services.  

Over the past sixteen months, home-based lifestyle needs have accelerated as a result of the pandemic. 

This start-up brand is eyeing the Care From Home (CFH) marketplace, a key beneficiary from the digital acceleration of the sharing economy. By 2025, the global sharing economy is forecasted to reach USD335 billion.  

The current global crisis has sped up the significance of digital business models, which were bound to happen sooner or later in the future.   

Home care is SAIJAI’s key service, but the application also answers to high-demanding segments such as Thailand’s aging population, tutoring and education, childcare, and household services.  

The company aims to raise the bar on caregiver training, health, and safety for clients, as well as creating a platform of unique services.  

Currently, SAIJAI is in the process of its first funding round. The front-end of the marketplace is already online, and specifically targeted organic growth has driven positive gains in traffic.  

Co-Founder of SAIJAI is well-established hospitality consulting professional Bill Barnett of C9 Hotelworks, who is also the jury chairperson of the highly acclaimed PropertyGuru Asia Property Awards (Greater Niseko) real estate programme.  

It is without a doubt that SAIJAI is well-positioned in the crowded start-up marketplace with its combination of tech, business development, and demonstrated expertise.  

More: Thailand’s recent outbreak causes property prices in Q3 to slide

Barnett says, “Our focus is a Thai-language model, that addresses the far-larger domestic market versus typical offerings for ex-pats. For us, the size and evolving demographics of an aging population make this a no-brainer.” 

On top of providing top-of-the-line home care services to Thais, SAIJAI is engaging and providing critical jobs for the significant base of displaced skilled workers in Thailand. Caregivers are offered work flexibility such as options to work on an ad-hoc or part-time basis, which are emerging trends given the ‘new normal’ circumstances set all around the world.

The Property Report editors wrote this article. For more information, email: [email protected].