Boosting Indonesia’s tourism and hotel industry

International guests are now booking more Indonesian hotels than ever before — the highest since February 2020

Technavio projects growth of USD21.9 billion in the Indonesian tourism and hotel industry from 2021 to 2026. Indonesia’s tourism and hotel market growth is the increasing preference for local and authentic experiences. 

The Indonesian tourism and hotel industry is increasingly focused on exploring local communities and cultures that are considered critical aspects of the industry. As travellers become more conscious of the effects that tourism has on the environment, this new style of tourism is anticipated to gain popularity. This will accelerate the focus market’s growth throughout the forecast period.

Moreover, growing internet access and online testimonials are also helping the growth of the industry. The increasing importance of online testimonials as a means of planning visitors’ visits and related itineraries is expected to attract more attention.

International guests are now booking more Indonesian hotels than ever before — the highest since February 2020, according to Hospitality Net.

According to SiteMinder’s World Hotel Index, 45 percent of reservations for future stays at Indonesian hotels on SiteMinder came from foreign visitors in July. Booking volumes to SiteMinder’s Indonesian hotels are currently at 88 percent of 2019 levels, up from a low seven percent of 2019 levels in April 2020.

More: Indonesia’s plans for ecotourism and digital nomads

Meanwhile, TravelDailyNews Asia reported that the Tourism and Creative Economy Ministry signed a memorandum with Marriott International Inc. to boost Indonesia’s tourism sector and the creative economy.

“Collectively we aim to improve the experience for travelers to get closer to the beauty of Indonesia, its natural wonders, its rich history, and its people,” said Ramesh Jackson, Indonesia’s Area Vice President for Marriot International.

In addition to tourism destination and marketing, the collaboration will also address institutional development, as well as the development of human resources and talent within the tourism industry; the development of creative economic development, as well as other forms of collaboration that benefit the tourism and hospitality industries, within three years of the agreement being signed.

It will also provide opportunities for graduates of the six tourism polytechnics (Poltekpar) to engage in practical experiences and training within Marriott International’s portfolio.

The Property Report editors wrote this article. For more information, email: [email protected].