Arts in Hong Kong tourism campaign aimed at global audience

HKTB has been working closely with organisers of international arts events who want to expand their reach on a global scale

The Hong Kong Tourism Board (HKTB) provided information on current tourism trends, as well as its work strategy for the coming year during its annual tourism update, as reported by Travel Weekly. HKTB Chairman Dr. Y K Pang emphasised Hong Kong’s return to normalcy.

“Throughout the pandemic, Hong Kong never stopped building and upgrading its tourism infrastructure. We will see the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to go into service within the next couple of years,” said Pang.

HKTB launched the Arts in Hong Kong campaign in May to promote the city’s unique and enduring appeal as an arts and cultural hub. It intends to boost Hong Kong’s international profile by providing in-depth community arts and cultural tours, as well as interactive art tech experiences, to inspire residents and visitors to rediscover the city from a cultural standpoint.

Tourists can experience the arts through augmented reality and “METAVISION,” a showcase of NFT art. 

The organisation has been working closely with organisers of international arts events in Hong Kong who want to expand their reach on a global scale. It has partnered with Art Basel Hong Kong to conduct online tours and encouraged Hong Kong artists to show their inspirational works on the city’s iconic trams, bringing an explosion of colour to the streets.

More: Hong Kong reopens beaches, and pools while Mainland China continues zero-COVID policy

Apart from this, the Hong Kong Tourism Board also announced that starting 24 May, its Hong Kong Summer Treats campaign will open more than 20,000 staycation offers. This brings back the spend-to-redeem Staycation Delights programme that was previously launched by the organisation. 

Roughly 100 hotels in the city will be covered by the campaign, including eating options, unique experiences, and art and cultural programmes, according to Hong Kong Business.

The Property Report editors wrote this article. For more information, email: [email protected].