Why Thailand remains on the radar of high-end property investors

Strategic locations, trusted developers, and hybrid living define the new norm

The Thai real estate market is capturing renewed global attention, especially across the luxury and holiday home segments. As international buyers seek second homes or investment properties in Asia, Thailand’s blend of lifestyle, location, and legal accessibility is proving attractive once more. 

Luxury real estate finds a stronghold in Thailand 

Thailand has positioned itself as one of Southeast Asia’s dominant players in the luxury property sector, revealed Thailand Business News. From seaside villas in Phuket to upscale condominiums in Bangkok, the kingdom’s offerings are gaining traction among both returning foreign investors and a younger domestic demographic. 

Bangkok, Pattaya, and Phuket see heightened demand 

While Bangkok remains a magnet for investment, peripheral hotspots like Pattaya and Phuket have also gained momentum. These areas are now integrated hubs offering hospitality, wellness, and premium living environments, as reported by The Nation Thailand. 

Meanwhile, Khaosod English noted that demand for luxury second homes in Phuket and Pattaya has surged. Thai and foreign buyers alike are purchasing vacation homes with long-term value, lifestyle appeal, and rental income potential. 

Chinese investors keep their eye on Thailand 

Interest from Chinese investors remains resilient despite broader market slowdowns. Affluent Chinese buyers continue to target properties in prime Thai locations—particularly those near international schools, airports, and medical facilities—according to the Bangkok Post. 

Recognition at the regional stage 

At the 19th PropertyGuru Thailand Property Awards, the Kingdom’s top developers and projects stood out, gaining local recognition: 

• Best Developer (Thailand): Sansiri Public Company Limited 
• Best Developer (Phuket): Sansiri Public Company Limited 
• Best Condo Developer (Phuket): Rhom Bho Property Public Company Limited
• Best Boutique Developer (Phuket): Yadalong Property 
• Best Boutique Developer (Eastern Seaboard): Ess Developments 
• Best Breakthrough Developer (Phuket): Villa Carte Group 

These awards highlight the nation’s exceptional performance in the region’s property market, particularly in resort destinations like Phuket and the Eastern Seaboard, where lifestyle-driven projects continue to flourish. 

Thailand’s outlook remains positive 

While macroeconomic uncertainty and currency fluctuations remain external challenges, Thailand’s premium property sector continues to benefit from resilient demand, favourable tax structures, and expanding transport links. 

With a renewed spotlight on its regional and global competitiveness, the Thai property sector—especially luxury and resort-driven segments—is well positioned to thrive into 2025 and beyond. 

Know any award-worthy residential, commercial, or industrial projects in the archipelago? Nominate them for the 20th annual PropertyGuru Thailand Property Awards on or before 11 July 2025. To know more, visit AsiaPropertyAwards.com/Award/Thailand/.

Gynen Kyra Toriano, Digital Content Manager at PropertyGuru, wrote this article. For more information, email: [email protected].