announces its new brand identity and the launch of Project Hub, a member of PropertyGuru Group, launched the Project Hub to provide an “all-in-one” destination for property seekers across Vietnam

  •, the No.1 property website in Vietnam, announced its new brand identity after 15 years of operation, together with the launch Project Hub
  • Project Hub is an “all-in-one” destination for property seekers as well as developers and agencies featuring thousands of projects and objective project review videos
  • These changes follow a series of enhancements to the user interface and search features and mark a new phase focused on product innovations
  • As the market leader in Vietnam, is committed to making property search an easy experience and relevant property information widely accessible to property seekers

Hanoi, Vietnam — 2 November 2021, a member of PropertyGuru Group, officially adopted a new brand identity and launched the Project Hub to provide an “all-in-one” destination for property seekers across Vietnam. These changes have been rolled out across all versions of PC, mobile, app as well as communication activities and events of

The aforementioned updates mark an important milestone for as it takes the Vietnam property market into a new phase. 

Founded 15 years ago with a vision to make the process of finding a home easier by bringing it online with technology innovations, became the No.1 property website in Vietnam for property seekers. 

As the digital expectations of Vietnamese consumers increase over time, is committed to bringing innovative products and solutions that make property search an easy experience and making relevant property information accessible to property seekers.

Yesterday, the company took it to the next step by closing an important missing connection between resale and new projects into a single marketplace. Property seekers now have the capacity to search for information on thousands of resale, new, and about-to-launch projects at’s Project Hub, as well as access available properties with millions of listings per month. 

The Project Hub is rooted in insights around young families’ needs and challenges in buying a new home in a new apartment project, especially in big cities. Unverified information can be confusing for seekers, especially those buying a home for the first time. Project Hub solves their concerns by providing:

  • Comprehensive and accurate information about projects
  • Objective reviews, analysis, and comparison from reviewers
  • Area insider review, including facilities, price trends, and lifestyle in the neighbourhood area

Robert Vu, chief executive officer at, said: “After a long period of development in Vietnam and three years since joining PropertyGuru Group to leverage the advantages and resources of technology, data sources and governance from the multinational Group, the bulk of our investment has been put into improving user experience on our website and new function development.

Innovations have been constantly made and today we mark a new phase with the goal of outstanding development, reaching further, faster, and putting ourselves in the general development of the Asia market. Moreover, we desire to bring our brand values ​​to users in a more practical way, not only meeting their needs of finding a suitable property but also showing our empathy and guidance for users during the process of seeking a property.”

Since 2013, property seekers have associated the blue roof logo with yesterday onwards, the new brand identity reflects a new logo that inherits its aesthetics from the PropertyGuru Group logo currently used across key markets in Southeast Asia. 

The logo is made up of two distinct and interconnected roofs that symbolise peoples’ life journey and their homes at each life stage. The interconnection between the two roofs represents how supports property seekers every step of the way.  Always pointing forward and rising up, the logo conveys a positive, confident, leadership positioning that not only speaks to as a company but also the rise of Vietnam on the world stage.  

In the official announcement of the brand refresh and Project Hub, CEO Robert Vu added: “As a member of PropertyGuru Group, our organisation fully adopts “Gurus Come First” philosophy – people are our top priority and one of our aspirations is to leave the world better than we found it. Therefore, we build an environment where employees can be proud to be good citizens and develop products with the vision of becoming a “trusted advisor” to guide home seekers to make confident decisions on buying, selling, renting, leasing, or investing in real estate. Besides, by providing market reports and property-related information, we impulse market transparency day by day. We are committed to investing more heavily in people and technology to serve our long-term purpose: to help every Vietnamese have a place to call home.”

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