Sumi is the Chief Marketing & Commercial Officer at The Headland, Phuket, a luxury ocean front branded development set within the exclusive Cape Yamu Peninsula on Phuket’s East Coast.
She is also Senior Advisor to the board of the Phuket Hotels Association, where she has been the Executive Director since its inception in 2016.
As a seasoned marketing and management professional, she specialises in project and business development. After studying in Malaysia, Sumi obtained her undergraduate degree in Business Administration, majoring in Management & Marketing in the USA.
Sumi spent her formative career in Sydney, Australia working for IDP Education (co-owner of IELTS), a semi-government owned international leader in student recruitment agency where she held roles such as Client Business Manager and Global Brand Manager before being seconded to IDP China where she took over as Senior Manager for Sales and Operations based in Beijing and Shanghai respectively.