






{"id":42202,"date":"2025-04-28T14:22:36","date_gmt":"2025-04-28T07:22:36","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/en\/?post_type=project_spotlight&#038;p=42202"},"modified":"2025-06-19T14:56:45","modified_gmt":"2025-06-19T07:56:45","slug":"prisma-xinjia","status":"publish","type":"project_spotlight","link":"https:\/\/www.asiapropertyawards.com\/en\/project-spotlight\/prisma-xinjia\/","title":{"rendered":"PRISMA Xinjia"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42216\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Ar-01-scaled.webp\" alt=\"\" width=\"2560\" height=\"1536\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Ar-01-scaled.webp 2560w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Ar-01-400x240.webp 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Ar-01-600x360.webp 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Ar-01-768x461.webp 768w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Ar-01-1536x922.webp 1536w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Ar-01-2048x1229.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><span data-contrast=\"auto\">PRISMA Xinjia, located in Pudong New Area, Shanghai, is the largest urban commercial complex in the northeastern region of the city. Spanning 430,000 square metres, it features 360,000 square metres of premium commercial and office space. Designed as a high-standard, transit-oriented development (TOD), it builds commercial, office, residential, and community spaces around public transit and rail systems.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The project embraces ECE\u2019s &#8220;Anti-Mall&#8221; concept, merging community, nature, and cultural experiences to create a one-stop urban destination. The design narrative of &#8220;Wonder Planet&#8221; runs throughout the architecture and interiors, fusing smart futurism and natural-humanistic elements.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">PRISMA Xinjia\u2019s architecture combines tech-savvy, interactive spaces with human-scaled environments. The &#8220;Future City&#8221; zone engages directly with the urban surroundings while the &#8220;Eco Canyon&#8221; provides an open, riverside retreat. Inside, five distinct areas\u2014&#8221;Star Walk,&#8221; &#8220;Central Gravity,&#8221; &#8220;Deepsea Garden,&#8221; &#8220;Caves,&#8221; and &#8220;Floating Island&#8221;\u2014offer a museum-like experience, expanding customer engagement beyond conventional retail settings.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sustainability is a core principle of the development. PRISMA Xinjia prioritises ecological responsibility in its design and has been awarded LEED BD+C CS V4 Gold Pre-Certification, validating its green building credentials.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>The developer was named Winner, Best Mixed Use Interior Design (Mainland China) at the <a href=\"https:\/\/www.asiapropertyawards.com\/en\/award\/mainlandchina\/archive2023\/\" target=\"_blank\" rel=\"noopener\">10th PropertyGuru Asia Property Awards (Mainland China)<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-42218\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Prisma.webp\" alt=\"\" width=\"1200\" height=\"900\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Prisma.webp 1200w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Prisma-400x300.webp 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Prisma-600x450.webp 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2025\/04\/Prisma-768x576.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span data-contrast=\"auto\"><img decoding=\"async\" class=\" wp-image-37621 alignleft\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2018\/11\/APAChina2024_Vertical_Logo_Full_Colour.png\" alt=\"\" width=\"126\" height=\"115\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2018\/11\/APAChina2024_Vertical_Logo_Full_Colour.png 500w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2018\/11\/APAChina2024_Vertical_Logo_Full_Colour-400x365.png 400w\" sizes=\"(max-width: 126px) 100vw, 126px\" \/>Developer: Shanghai Xin Zhuo Real Estate Co., Ltd.<\/span><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">Product type: Mixed-use<\/span><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">Architect: ECE<\/span><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">Launch date: 2020<\/span><span data-ccp-props=\"{}\"><br \/>\n<\/span><span data-contrast=\"auto\">Address: 4\/F, Building 3, GATE M Dream Center, 2266 Longteng Avenue, Xuhui District, Shanghai, China<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i>For more information, email\u00a0<a href=\"http:\/\/weiy@hzmcapital.com\" target=\"_blank\" rel=\"noopener\">weiy@hzmcapital.com\u00a0<\/a><\/i><i>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pudong New Area, Shanghai <\/p>\n","protected":false},"featured_media":42216,"template":"","class_list":["post-42202","project_spotlight","type-project_spotlight","status-publish","has-post-thumbnail","hentry","project_spotlight_country-mainland-china","project_spotlight_year-4616","project_spotlight_author-shanghai-xin-zhuo-real-estate-co-ltd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Project Spotlight | Asia Property Awards<\/title>\n<meta name=\"description\" content=\"Explore exceptional developments featured in PropertyGuru Asia Property Awards\u2019 Project Spotlight. 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