{"id":9950,"date":"2020-11-16T16:30:55","date_gmt":"2020-11-16T09:30:55","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=9950"},"modified":"2021-06-04T15:47:17","modified_gmt":"2021-06-04T08:47:17","slug":"cathy-saldana-woman-of-the-people-makes-her-mark-in-the-philippine-architectural-scene","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/cathy-saldana-woman-of-the-people-makes-her-mark-in-the-philippine-architectural-scene\/","title":{"rendered":"Cathy Salda\u00f1a, woman of the people, makes her mark in the Philippine architectural scene"},"content":{"rendered":"

Her bold work in the field of public housing design has made her a force to be reckoned with<\/p>\n

\"\"
One of the most prominent figures in the Philippines\u2019 architecture scene, Cathy Salda\u00f1a is proud to be a strong female role model. Image credit: Dennis Mendoza<\/figcaption><\/figure>\n

Cathy Salda\u00f1a was a teenager when she realised she wanted to become an architect. At the time, there were few architectural firms of international note in the Philippines, and even fewer prominent women architects.<\/p>\n

After school, the young Salda\u00f1a would accompany her father to work\u2014the late engineer had dedicated his life to working for the National Housing Authority, the frontrunners of Philippine public housing\u2014and it was during these visits to his projects that she found her calling.<\/p>\n

\u201cPublic housing design can be very bland,\u201d says Salda\u00f1a, \u201cbut it has space for creativity. There\u2019s also legroom for innovation, not just in space planning but also in facades and in sustainable concepts.\u201d<\/p>\n

While some may have seen drab, utilitarian spaces, Salda\u00f1a saw immense potential. When she told her family she wanted to be an architect, her mother was initially horrified. She insisted architecture was a
\nprofession built on personal connections and that it would be all but impossible for a woman to truly excel in the male-dominated field. Yet Salda\u00f1a persisted, believing she could make a difference.<\/p>\n

\u201cI saw a field where I could exercise my creativity,\u201d she relates. \u201cI wanted to be an architect not to build houses for the ultra-wealthy, but to contribute to public architecture and to come up with visions for new designs and skylines.\u201d<\/p>\n

Today, as the CEO and managing partner of PDP Architects, Salda\u00f1a is one of the leading architects in the Philippines. Her success is hard-won, the result of decades collaborating with top talent around the globe while cultivating her own distinctive style.<\/p>\n

Much of the modern architecture in Southeast Asia has sought to emulate prominent Western design motifs rather than establish something uniquely local and authentic, looking to luxury properties in neighbouring countries for inspiration.<\/p>\n

To create projects that are timeless, Salda\u00f1a approaches trends with a wary eye. \u201cHaving practiced architecture for the past 27 years, I\u2019ve seen the concepts of modern, contemporary and tropical design mixing into certain design fads,\u201d she says.<\/p>\n

I wanted to be an architect not to build houses for the ultra-wealthy, but to contribute to public architecture and to come up with visions for new designs and skylines<\/p><\/blockquote>\n

Salda\u00f1a strives instead to craft projects rooted in both her own ideas and cultural background. \u201cFor every project we design, we take into consideration the character of the brand, the character of the place, and finally, the imprint of the Philippines on it,\u201d she says. \u201cWe\u2019re conscious that our projects don\u2019t look Balinese or Thai. We want to create a modern and contemporary rendition of what Filipino is.\u201d<\/p>\n

Salda\u00f1a regards sustainability an intrinsic component of contemporary Filipino design. Utilising passive cooling technology to dispel the country\u2019s tropical heat, alongside upcycled materials, is simply common sense. And while securing LEED or BERDE certification appeals to clients, such projects should, more importantly, benefit local communities.<\/p>\n

\u201cSustainability is never just about glass and steel,\u201d Salda\u00f1a says. \u201cIt all points to people. It\u2019s about the fact that people\u2019s lives will be made better, and the coexistence of people and families will be enhanced.\u201d<\/p>\n

Though many architectural firms have only recently latched onto sustainable design, Salda\u00f1a has incorporated it throughout her career. Cutting-edge technology plays a role, but many of the strategies she implements are \u2014 literally \u2014 ancient.<\/p>\n

Long before the invention of photovoltaic cells, indigenous groups around the Philippines were already collecting rainwater and using natural ventilation and shading to maintain a comfortable temperature in their homes.<\/p>\n

\u201cWe find that a lot of good, sustainable principles are rooted in indigenous traditions,\u201d Salda\u00f1a says. \u201cWe are going back to time-tested principles. Sustainability is not about getting an accreditation or a stamp on your building. It is about putting people first and understanding that their needs and their way of life must blend into community planning and architecture.\u201d<\/p>\n

Regardless of what she designs, Salda\u00f1a aims to do so with an eye on both the past and the future of the Philippines. While, understandably, majority of her designs are concentrated in her homeland, Salda\u00f1a\u2019s influence extends around the globe. Through speaking engagements and workshops, she has managed to inspire young women architects.<\/p>\n

As the head of one of the few women-led architectural firms in the Philippines, Salda\u00f1a feels compelled to continue paving the way for a new generation.<\/p>\n

\u201cI am passionate about the role of women in design,\u201d Salda\u00f1a says. \u201cIt is with this in mind that I mentor a lot of young female architects. In the Philippines, I do believe I have helped to create that stronger, louder voice so that women architects have a place in all of Southeast Asia.\u201d<\/p>\n

Nowadays, when young women in Southeast Asia say they hope to one day become architects, that dream no longer seems so far-fetched.<\/p>\n

Drift Beach Club, Dumaguete<\/strong><\/p>\n

\"\"<\/p>\n

The Visayas islands are renowned throughout the world for their crystal-clear waters brimming with marine life. Since most travellers venture to the area for scuba diving and snorkelling, Salda\u00f1a created a design loosely inspired by the form of a seashell. As with Damosa Diamond Tower, the references to the organic form are deliberately understated. At the same time, they create an undeniably arresting visual impact that speaks to both the nature of the property and the country that created it.<\/p>\n

I-Land Residences, Cloverleaf<\/strong><\/p>\n

\"\"<\/p>\n

Situated in Quezon City, in northern Metro Manila, this statuesque 40-storey residential tower is poised to become a highly coveted address upon completion. Thanks to its immense windows, tenants will enjoy exceptional urban views of the surrounding warehouses and low-rise buildings. According to Salda\u00f1a, this tower represents a \u201cfutureproof building\u201d, one that will appeal to buyers seeking an upscale abode. Each unit uses natural light, ventilation, and highly efficient water systems in order to create a more environmentally conscious living space for city dwellers.<\/p>\n

Damosa Diamond Tower<\/strong><\/p>\n

\"\"<\/p>\n

\u201cWe designed each of the architectural fins according to the solar angles,\u201d says Salda\u00f1a of this innovative design, which won Best Architecture Design for an Office Building in the PropertyGuru Asia Property Awards in 2019. This allowed the building\u2019s structure to deflect many of the sun\u2019s most intense rays, reducing the need for air-conditioning. \u201cThe pattern was based on the cross section of a banana stalk,\u201d she says. \u201cBecause this business initially made its money through bananas before venturing into real estate. So, we incorporated their traditional DNA and identity into this real estate landmark.”<\/p>\n

Victor R. Potenciano (VRP) Medical Center<\/strong><\/p>\n

\"\"<\/p>\n

With medical tourism rising throughout the Philippines, world-class, international-standard hospital facilities are becoming increasingly indemand. Across Southeast Asia, bleak, sterile hospital rooms and buildings are being traded in for sleek, modern alternatives that more closely resemble upmarket residential buildings. In 2015, this vitally important centre in Mandaluyong underwent an extensive renovation to better serve the needs of patients. PDP Architects incorporated the dynamic colours of the Mt. Grace Healthcare Group into the facade. Salda\u00f1a\u2019s team strove for a bold, contemporary look for the hospital, which is located on a busy thoroughfare.<\/p>\n

Project 1C Design Thinking<\/strong><\/p>\n

\"\"<\/p>\n

A surge of investment and interest in the Philippines in recent years has led to a steadily rising demand for top-tier residential and corporate condominiums. \u201cExemplifying the team\u2019s ideas in concrete, glass and steel, this is another tower meant to address the huge property demand for quality residential and corporate condominiums in the country,\u201d Salda\u00f1a says. Innovative touches like an undulating facade, a fully unitised curtain wall, and composite alloy fins on the exterior help set this tower apart. Rows upon rows of vertically stacked plants help offset the building\u2019s carbon footprint and create a hanging garden in the middle of an urban space.<\/p>\n

Seda Lio<\/strong><\/p>\n

\"\"<\/p>\n

Located on Palawan, the biodiverse island paradise renowned for some of the best diving spots on Earth, this 150-key resort just minutes from the local airport is a dream for nature lovers. Ayala Land, one of the top developers in the Philippines, worked on vast tracts of land in the surrounding area. Salda\u00f1a and her team were instrumental in producing design documents for multiple projects around El Nido and Palawan. This particular resort encompasses four hectares of glittering white sands and verdant local foliage. Since the spectacular natural surroundings are the primary draw here, Salda\u00f1a sought to integrate interior and exterior environments through subtle design touches.<\/p>\n

This article originally appeared in\u00a0Issue No. 161<\/a>\u00a0of\u00a0PropertyGuru Property Report Magazine<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Her bold work in the field of public housing design has made her an architectural force to be reckoned with<\/p>\n","protected":false},"author":9,"featured_media":20818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86,97],"tags":[299,607,129,202],"class_list":["post-9950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-magazine","tag-architecture","tag-design","tag-philippines","tag-public-housing","news_country-philippines","news_author-diana-hubbell"],"acf":[],"yoast_head":"\nCathy Salda\u00f1a, woman of the people, makes her mark in the Philippine architectural scene | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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