






{"id":9862,"date":"2020-11-05T20:12:07","date_gmt":"2020-11-05T13:12:07","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=9862"},"modified":"2021-06-04T15:46:22","modified_gmt":"2021-06-04T08:46:22","slug":"meet-the-ecosystem-warrior-who-used-a-tech-first-approach-to-improve-the-property-buying-experience","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/meet-the-ecosystem-warrior-who-used-a-tech-first-approach-to-improve-the-property-buying-experience\/","title":{"rendered":"Ecosystem warrior talks about the power of fintech in enhancing customer experience"},"content":{"rendered":"<p>In his role as managing director of PropertyGuru Finance, Paul Wee is marrying experience at Asia\u2019s top banks with an interest in technology to help buyers navigate the process of purchasing real estate<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9864 size-full\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/Paul-Wee-Managing-Director-of-Fintech-PropertyGuru-Group-copy.jpg\" alt=\"\" width=\"1372\" height=\"1555\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/Paul-Wee-Managing-Director-of-Fintech-PropertyGuru-Group-copy.jpg 353w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/Paul-Wee-Managing-Director-of-Fintech-PropertyGuru-Group-copy.jpg 529w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/Paul-Wee-Managing-Director-of-Fintech-PropertyGuru-Group-copy.jpg 1355w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/Paul-Wee-Managing-Director-of-Fintech-PropertyGuru-Group-copy.jpg 618w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/Paul-Wee-Managing-Director-of-Fintech-PropertyGuru-Group-copy.jpg 168w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/Paul-Wee-Managing-Director-of-Fintech-PropertyGuru-Group-copy.jpg 1372w\" sizes=\"(max-width: 1372px) 100vw, 1372px\" \/><\/p>\n<p>Paul Wee\u2019s career has been an unpredictable ride: the Singaporean financier progressed from stockbroking and insurance to mortgage broking and consultancy. Now, since the launch of PropertyGuru Finance in March, Wee has had to contend with professional and personal uncertainty: first, as Singapore dealt with the challenges of the 2020 global pandemic, and then as he faced an unexpected spell in the hospital for high fever.<\/p>\n<p>While most in his convalescing state would likely hold off on an interview, it is testament to Wee\u2019s professionalism that he still mustered the energy to explain the intricacies of his new role as managing director of PropertyGuru Finance.<\/p>\n<p>A peek of Wee\u2019s CV will reveal that, since the 1990s, dealing with sudden change has been a constant in his life and career. When two close friends unexpectedly passed away in 1998, Wee moved from a demanding role in stockbroking to more client-facing positions in wealth management and mortgage sales with two major foreign banks &#8211; HSBC and ANZ. Later years would see him branch out to equities research and accountancy.<\/p>\n<p>Change once again figured significantly in 2014 when Wee became an independent mortgage broker. He found a refreshing difference in closer, more fulfilling interactions with his clients\u2014many of whom had become friends. As a property dealer with a reputation for candour and honesty, free from the shackles of major financial institutions, Wee relished the greater flexibility afforded by the role, which allowed him more time with his two children.<\/p>\n<p>Along the way Wee\u2019s interest in technology grew, and his experience as CFO for two online companies placed him in an ideal position to join PropertyGuru as its fintech division diversified. We caught up with him to chart his career movements, his vision for PropertyGuru Finance, and his thoughts on how Singapore\u2019s coronavirus troubles will impact consumer confidence and the housing market.<\/p>\n<figure id=\"attachment_9868\" aria-describedby=\"caption-attachment-9868\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9868 size-full\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_741399763.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_741399763.jpg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_741399763.jpg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_741399763.jpg 620w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_741399763.jpg 190w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_741399763.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-9868\" class=\"wp-caption-text\">Wee and his colleagues at PropertyGuru are at the forefront of Singapore&#8217;s push to achieve full digitisation of property transactions. PatrickFoto\/Shutterstock<\/figcaption><\/figure>\n<p><strong>You joined PropertyGuru in August 2019, but prior to that you had worked in banking, mortgage broking, and consultancy. What informed your career path and eventual move into fintech?\u00a0<\/strong><\/p>\n<p>Steve Melhuish, one of the original founders of PropertyGuru, reached out to me around the middle of 2019 to have coffee. I first met Steve when PropertyGuru started and was happy to reconnect. Things took off from there and I met with Bjorn Sprengers, who is Chief Marketing Officer and Head of Fintech. I was excited to hear of the new direction PropertyGuru was planning to take, and excited to embark on this new journey.<\/p>\n<p>In addition to being a trusted name with property seekers in the online property marketplace, PropertyGuru impressed with their vision about how they were planning to work in strong collaboration with their agent-partners. Today, this vision has come to fruition. PropertyGuru Finance helps agent-partners with their clients by acting as personal home-loan assistants, thus enabling agents to better focus on what they do best: marketing properties.<\/p>\n<p><strong>Is PropertyGuru Finance a departure for you, career-wise? <\/strong><\/p>\n<p>I see my move into fintech at PropertyGuru as a natural progression as it marries my experience in banking and interest in technology. After my time in banking, I wet my toes in the startup space, becoming CFO of two companies\u2014an online startup that focused on gamifying charity, and later with Triip.com. The latter is more than an online travel company\u2014it focuses on removing friction within the travel industry for various parties including accommodation providers, airlines, tour guides, and, ultimately, travellers.<\/p>\n<p>When I came onboard PropertyGuru, it was particularly exciting. First, to be working in the leading property marketplace with a 75% market share in Singapore, and second, to hear of the vision that PropertyGuru has \u2013 to continue to be a trusted platform to help property seekers \u201cfind, finance and own\u201d their properties.<\/p>\n<blockquote><p>PropertyGuru Finance aims to cater to clients\u2019 differing needs. Rather than providing a \u201cone-size-fits-all\u201d solution, our intention is to cater to how clients want to be helped<\/p><\/blockquote>\n<p><strong>Traditionally in the home-buying ecosystem, multiple players are involved, from the consumer and agent to lawyers carrying out conveyancing, banks, and regulators. To what extent can the PropertyGuru Finance platform enable customers to complete their home-purchase transaction and how much of this complicated process be done online?\u00a0<\/strong><\/p>\n<p>This is a multi-layered question, so let me try and break it down.<\/p>\n<p>Firstly, digitising the home-buying process in Singapore requires the involvement of all stakeholders involved with the real-estate industry. The Singapore government formed a Digitalised Property Transactions Workgroup (DPTWG) to work on this. Certainly, the Singapore government is known for being strongly result-focused, and I am confident that full digitisation of property transactions is simply a matter of time.<\/p>\n<p>In terms of home financing, PropertyGuru Finance works with regulators and financial institutions for a straight-through end-to-end home-finance approval process, which aims to provide instant home-loan offers from multiple financial institutions. This requires quite a bit of heavy lifting, and we aim to roll this out within the next two to three years.<\/p>\n<p><strong>Being a digital platform, how easy is it for you and your advisers to deliver personalised service?<\/strong><\/p>\n<p>PropertyGuru Finance aims to cater to clients\u2019 differing needs. Rather than providing a \u201cone-size-fits-all\u201d solution, our intention is to cater to how clients want to be helped.<\/p>\n<p>We currently offer bespoke advisory services where we hold our clients\u2019 hands through the whole home-financing process. We encourage our clients to reach out to us as they begin seeking for their ideal home. As mentioned above, our anticipated straight-through solution will better serve those who prefer the self-service.<\/p>\n<p><strong>What gives PropertyGuru Finance the edge over similar platforms?\u00a0<\/strong><\/p>\n<p>We always ask ourselves if we are addressing clients\u2019 pain points. For many people, when they are asked what the best home loan is, they generally think of loans with the lowest rates. While these do help clients save interest on their loans, there are other important considerations when structuring or selecting a loan.<\/p>\n<p>We are careful to ensure that we look at the clients in totality: their life goals and plans. And it is this approach that clients have expressed appreciation for.<\/p>\n<p><strong>With current low interest rates and widespread financial uncertainty as a result of the covid-19 pandemic, how has this impacted your business?<\/strong><\/p>\n<p>Regardless of the economic environment or financial uncertainty, homeowners always have to review and contend with their home finances. To that end, we have been very active in engaging with prospective and existing homeowners.<\/p>\n<figure id=\"attachment_9870\" aria-describedby=\"caption-attachment-9870\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-9870\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_698038867.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_698038867.jpg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_698038867.jpg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_698038867.jpg 620w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_698038867.jpg 190w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/11\/shutterstock_698038867.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-9870\" class=\"wp-caption-text\">NicoElNino\/Shutterstock<\/figcaption><\/figure>\n<p><strong>Are you finding that now, more than ever, customers are searching for more affordable properties as a reaction to job insecurity, worries over loans or saving for the future?\u00a0<\/strong><\/p>\n<p>The Singapore property market is so diverse that it is able to cater to the varying needs of property seekers, and the need to have a roof over one\u2019s head continues to drive people. I have met many property seekers who view this period as a great opportunity to acquire the property of their dreams.<\/p>\n<p>In terms of affordability, the financing regime in Singapore is structured so that home purchases are within the purchasers\u2019 financial capabilities. We see that in how the ratios of Total Debt Servicing Ratio (for all properties) and Mortgage Servicing Ratio (for HDB Properties) all ensure financial prudence.<\/p>\n<p><strong>Do you anticipate a flurry of activity in Singapore\u2019s housing market once the current lockdown period is over\u2014both in terms of selling and buying\u2014as citizens seek to minimise their spending?<\/strong><\/p>\n<p>There are always buying opportunities regardless of the economic situation. It is similarly so during this time. Certainly, there will be those who will be affected by economic uncertainty.<\/p>\n<p>In fact, despite the Circuit Breaker\u2014Singapore\u2019s public lockdown\u2014we do not have to wait until the end of the period to see transactions. Anecdotally, agents have been conducting calls via video-conferencing software. This is a good indication that there will be healthy pent-up demand.<\/p>\n<p><strong>What would be your vision for the PropertyGuru Finance platform in the coming months and years?<\/strong><\/p>\n<p>The launch of PropertyGuru Finance in March this year has been well received by our clients and agent-partners. I expect more will begin interacting with PropertyGuru Finance and will experience the benefit of our independent, holistic approach to home finance. We are also working on other exciting technologies which we will share in due course.<\/p>\n<p><em>This article originally appeared in\u00a0<a href=\"https:\/\/www.magzter.com\/TH\/PropertyGuru-International--Thailand--Co.,Ltd\/Property-Report\/Business\/498915\" target=\"_blank\" rel=\"noopener noreferrer\">Issue No. 161<\/a>\u00a0of\u00a0<a href=\"https:\/\/www.magzter.com\/magazines\/listAllIssues\/3708\" target=\"_blank\" rel=\"noopener noreferrer\">PropertyGuru Property Report Magazine<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paul Wee of PropertyGuru Finance is marrying experience at Asia\u2019s top banks with a tech-first approach to help buyers navigate the real estate market<\/p>\n","protected":false},"author":9,"featured_media":20804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86,78],"tags":[988,452,582],"class_list":["post-9862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-tech","tag-propertyguru-singapore","tag-proptech","tag-technology","news_country-singapore","news_author-jonathan-evans"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecosystem warrior talks about the power of fintech in enhancing customer experience | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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