{"id":43303,"date":"2025-11-04T10:46:33","date_gmt":"2025-11-04T03:46:33","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=43303"},"modified":"2026-02-05T17:58:21","modified_gmt":"2026-02-05T10:58:21","slug":"gulf-luxury-markets-lure-global-capital-amid-policy-shift","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/gulf-luxury-markets-lure-global-capital-amid-policy-shift\/","title":{"rendered":"Gulf luxury markets lure global capital amid policy shift"},"content":{"rendered":"

Gulf nations are shaking off a reputation for overt bling to lead a post-pandemic luxury boom, turning the heads of wealthy investors from around the globe<\/p>\n

\"\"
Prime residential prices rose 19 percent last year. ATEF_MS80\/Shutterstock<\/figcaption><\/figure>\n

It\u2019s being marketed as the highest penthouse in the world: a 21,000-square-foot shell on the 107th and 108th floors of the Burj Khalifa. Private elevator. Indoor pool. No interior walls.<\/p>\n

The so-called \u201cSky Palace\u201d hit the market earlier this year for just under USD50 million. Agents say early interest has come from celebrity managers, crypto founder \u2014 and Floyd Mayweather.<\/p>\n

It\u2019s peak Dubai, the type of showpiece that has earned the emirate a reputation for striking an oftenprecarious balance between glamourous and gaudy. But the Gulf\u2019s real estate surge runs deeper than spectacle. The emirate is leading a post-COVID luxury boom, topping global charts for ultra-prime sales. In Saudi Arabia, Vision 2030 is shifting from render to reality, with giga-projects now visibly underway.<\/p>\n

Still, the region\u2019s old pressure points persist. Oil price swings, high interest rates, and regional instability continue to test investor resolve. The Gulf has seen its share of boom-bust cycles. But this one feels different\u2014more policy-led, more demographically grounded. Whether that translates into real resilience or just another reinvention will define the next phase.<\/p>\n

UAE: Gulf in the market<\/strong><\/p>\n

Spectacle still sells, but in 2025, Dubai added substance to the show. For the first time, the emirate overtook New York and London in USD10 million-plus home sales, topping Knight Frank\u2019s global ultra-prime rankings.<\/p>\n

\u201cThis year we have seen Dubai transform into a proven global centre for ultra-prime residential,\u201d says Will McKintosh, regional partner and head of residential MENA at Knight Frank. \u201cThe growth is underpinned by genuine end-user demand rather than speculative activity.\u201d<\/p>\n

Another recent Knight Frank report noted that prime residential prices rose 19 percent last year, with demand focused on large waterfront villas, branded residences, and land for bespoke builds. On Palm Jumeirah alone, villa prices climbed more than 20 percent in 2024.<\/p>\n

The Gulf has seen its share of boom-bust cycles. But this one feels different. It\u2019s more policy-led, more demographically grounded<\/p><\/blockquote>\n

Branded residences have emerged as the dominant luxury product, with values regularly exceeding AED18,000 (USD 4,901) per square metre. Buyers are prioritising service and liveability, often customising layouts and finishes. McKintosh notes that many are \u201cprepared to pay well above market\u201d for homes operated by prestigious brands, not for resale, but to live in.<\/p>\n

That permanence is reflected in the buyer mix. Europeans, Russians, and increasingly Indians dominate high-end deals, while developers are reengaging Chinese investors via structured payment plans and long-term visas.<\/p>\n

In particular, the 10-year Golden Visa, along with expanded family and investor residency rules, has become a key draw for wealthy expats and entrepreneurs.<\/p>\n

But beyond the ultra-prime market, the picture is less polished. Of the 73,000 units due for delivery in 2025\u2014and 350,000 through 2028\u2014fewer than four percent fall within the AED3,000\u20135,000 per square foot range.<\/p>\n

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Prime beachfront stock, like that on The Palm Jumeirah, remains scarce in Dubai, helping insulate values. PHOTOCREO Michal Bednarek\/Shutterstock<\/figcaption><\/figure>\n

Nearly two-thirds of new stock now targets the AED1,000\u20132,000 bracket, according to Knight Frank.<\/p>\n

Still, volume isn\u2019t closing the gap. Supply trails demand in many areas, and high interest rates are squeezing middle-income buyers. Since 2020, average prices have jumped more than 65 percent, pushing \u201caffordable\u201d homes out of reach for many.<\/p>\n

At the top end, it\u2019s a different story. Prime beachfront stock remains scarce, helping insulate values. Fitch Ratings warns of a potential 10\u201315 percent correction by 2026 due to speculative oversupply but expects prime assets to hold steady.<\/p>\n

That confidence rests on a maturing regulatory environment. Escrow rules are enforced. Anti-money laundering laws are tighter. Full foreign ownership is allowed in key zones.<\/p>\n

\u201cWhen developers follow RERA requirements, like maintaining separate escrow accounts for each project, investors can see exactly where their money is going,\u201d says John Varghese, managing partner at HLB HAMT.<\/p>\n

The new nine percent corporate tax and clearer free zone structures have also helped overseas investors model costs more confidently. But not all corners of the market offer the same clarity.<\/p>\n

\u201cThere is now a bifurcation,\u201d McKintosh adds. \u201cPrime and ultra-prime are buoyed by global capital and lifestyle-led investment. The mid-market is under real pressure.\u201d<\/p>\n

The result is a split market: thriving at the top, squeezed in the middle. For a city that positions itself as a hub for opportunity, that imbalance remains unresolved.<\/p>\n

Abu Dhabi, meanwhile, is moving at a steadier pace. Apartment prices rose 4.0 percent, villas 4.4 percent year-on-year in Q1 2025, according to JLL, with just over 1,100 new units delivered.<\/p>\n

\u201cAbu Dhabi\u2019s residential market is poised for continued growth, driven by sustained investor demand in designated investment zones such as Yas Island and Al Maryah,\u201d JLL notes, with new communities that offer modern design and lifestyle appeal emerging as key demand drivers.<\/p>\n

That approach lacks the drama\u2014and global headlines\u2014of Dubai. But for investors chasing stability over spectacle, it\u2019s becoming a quiet contender.<\/p>\n

\"\"
Jeddah, the most liberal city in Saudi Arabia, is emerging as a fulcrum for real estate development in the kingdom. Ayman Zaid\/Shutterstock<\/figcaption><\/figure>\n

Saudi Arabia: Kingdom come?<\/strong><\/p>\n

If Dubai dazzles with spectacle, Saudi Arabia is betting on scale. The Kingdom\u2019s residential sector is projected to attract USD1.22 billion in investment in 2025, according to Knight Frank, as its urban population swells by eight million people by 2030\u2014a foundational driver of real estate expansion.<\/p>\n

Giga-projects like NEOM, Diriyah Gate, and Qiddiya have moved from render to reality. NEOM\u2019s Sindalah Island opened in late 2024. At Diriyah Gate, the Bujairi Terrace district is now operational, combining cultural landmarks with premium retail and F&B. More than USD2 billion in contracts were awarded there in 2024, including new deals with Indian conglomerates like Tata and Oberoi.<\/p>\n

“Despite global headwinds, Saudi\u2019s diversification and scale are attracting serious capital,\u201d says Saud Alsulaimani, country head of KSA at JLL. \u201cLimited prime vacancy, strong tourism momentum\u2014all of that is driving demand in Riyadh and Jeddah.\u201d<\/p>\n

The lifestyle shift is real. New districts are prioritising walkability, curated retail, and high-end public space. \u201cA compelling investment landscape,\u201d JLL calls it.<\/p>\n

Jeddah is emerging as a high-end lifestyle hub, with Red Sea developments drawing interest from returning nationals and regional buyers. Mixed-use, branded, and waterfront assets are all gaining traction.<\/p>\n

With over 60 percent of Saudis under 35, the design brief is changing fast. At the PIF-backed Roshn Group\u2019s first Riyadh project, that meant scrapping gated compounds in favour of open, walkable communities<\/p>\n

\"\"
The Saudi market opened to foreign buyers in 2024, and a five percent real estate transfer tax has been introduced to fund infrastructure. Emily Marie Wilson\/Shutterstock<\/figcaption><\/figure>\n

\u201cWe asked, what happens if you take that wall out and create a living street?\u201d said Oussama Kabbani, Roshn\u2019s chief development officer, in the Financial Times. \u201cTo our surprise, it just flew. People were waiting for someone to open the door to a new lifestyle.\u201d<\/p>\n

But scrutiny is rising too. With billions on the line, delivery timelines, legal safeguards, and transparency are under the microscope. Vision 2030\u2019s Financial Sector Development Program (FSDP) is pushing governance reform. And the pace is picking up.<\/p>\n

The market opened to foreign buyers in 2024. A five percent Real Estate Transfer Tax has been introduced to fund infrastructure. And audit and disclosure standards are tightening.<\/p>\n

\u201cClearer rules and stronger audit practices are making investors feel safer about putting in their money,\u201d says Varghese. \u201cForeign investors now want proper financial records, clear ownership structures, and strong internal systems. If everything is transparent and meets global norms, they\u2019re more likely to go ahead with a deal.\u201d<\/p>\n

While the UAE remains more familiar with international capital, Saudi Arabia is closing the gap fast.<\/p>\n

Still, affordability is becoming a tension point. House prices in Riyadh are now 81 percent higher than in 2020, and apartment prices are up 56 percent, according to Knight Frank. While the national homeownership rate has hit 63 percent, it\u2019s just 53.2 percent in the capital.<\/p>\n

The government is stepping in. More than 30,000 homes are now under development by the state\u2019s National Housing Company, with starting prices of around SAR375,000 (USD100,000). Statesubsidised loans are also being deployed as part of the Kingdom\u2019s push to reach 70 percent home ownership by 2030.<\/p>\n

Saudi Arabia and the UAE are chasing the same prize: investor credibility. But their playbooks differ.<\/p>\n

Dubai has built its brand. Its challenge now is scale. Can it make the mid-market work while holding the top end steady? Saudi has the money, the momentum, and the mandate. What it needs is proof of concept: liveable communities, reliable delivery, and regulatory trust.<\/p>\n

One is refining a mature model. The other is betting big on reinvention.<\/p>\n

The ambition is clear. What matters next is execution.<\/p>\n

T<\/em>his article was originally published on\u00a0asiarealestatesummit.com<\/a>. Write to our editors at\u00a0propertyreport@propertyguru.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Gulf nations are shaking off a reputation for overt bling to lead a post-pandemic luxury boom<\/p>\n","protected":false},"author":9,"featured_media":43310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[561,97],"tags":[167],"class_list":["post-43303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destination","category-magazine","tag-middle-east","news_country-middle-east","news_author-liam-aran-barnes"],"acf":[],"yoast_head":"\nGulf luxury markets lure global capital amid policy shift | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asiapropertyawards.com\/en\/gulf-luxury-markets-lure-global-capital-amid-policy-shift\/\" \/>\n<meta property=\"og:locale\" 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