{"id":42157,"date":"2025-06-09T13:15:33","date_gmt":"2025-06-09T06:15:33","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=42157"},"modified":"2025-06-10T13:19:40","modified_gmt":"2025-06-10T06:19:40","slug":"japans-resort-property-market-gains-global-traction","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/japans-resort-property-market-gains-global-traction\/","title":{"rendered":"Japan\u2019s resort property market gains global traction"},"content":{"rendered":"

Smart investing in Niseko and beyond starts with location awareness and realistic goals<\/span><\/span>\u00a0<\/span><\/p>\n

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In Niseko, properties slightly away from prime areas offer better long-term value at lower prices. Jo Panuwat D\/Shutterstock<\/figcaption><\/figure>\n

Japan\u2019s resort property market, once considered a niche segment, is steadily evolving into a globally competitive arena. Destinations like Niseko, famed for its winter allure, are now drawing attention for their year-round potential and strategic investment value. As interest from international buyers grows, experts caution that success in this space requires more than a scenic view.<\/span>\u00a0<\/span><\/p>\n

According to <\/span>The Japan Times<\/span><\/a>, Japan\u2019s top resort regions have seen increasing development activity in response to higher tourism and infrastructure upgrades. However, with rising land and construction costs, reported by <\/span>Powderlife<\/span><\/a>, investors are looking beyond traditional prime zones.<\/span>\u00a0<\/span><\/p>\n

Smarter investments beyond the slopes<\/span><\/b>\u00a0<\/span><\/p>\n

\u201cJapan\u2019s resort property market is shifting from niche to globally competitive,\u201d said Eddie Guillemette, CEO, Midori no Ki (MnK) and Chairperson of the Judging Panel of the PropertyGuru Asia Property Awards (Japan). \u201cDestinations like Niseko are evolving into all-season investments. For investors, success depends on timing, careful asset selection, and local awareness.\u201d<\/span>\u00a0<\/span><\/p>\n

He advised that early entry does not necessarily mean buying in the most popular zones. \u201cIn areas like Niseko, properties just a few kilometres from premium locations often offer better long-term value at more reasonable entry prices.\u201d<\/span>\u00a0<\/span><\/p>\n

The balance between lifestyle and return<\/span><\/b>\u00a0<\/span><\/p>\n

Guillemette emphasised the importance of aligning asset choice with usage goals. \u201cChoosing the right asset\u2014whether land, an existing home, or new construction\u2014requires clarity on costs, usage, and resale. For example, building a custom home offers design control but demands more capital and longer, uncertain timelines. Existing properties may offer lower entry levels but higher maintenance costs, depending on the building age and care provided.\u201d<\/span>\u00a0<\/span><\/p>\n

The idea of resort property as a lucrative investment must be tempered with practical expectations. \u201cSetting realistic expectations is important,\u201d he said. \u201cResort properties are investments that you can enjoy and generating steady annual returns is challenged because of this.\u201d<\/span>\u00a0<\/span><\/p>\n

This view aligns with insights from <\/span>The Asahi Shimbun<\/span><\/a>, which highlighted the growing appeal of Japan\u2019s resorts but noted the seasonal nature of demand.<\/span>\u00a0<\/span><\/p>\n

\u201cTo increase the yield,\u201d Guillemette added, \u201cwe suggest looking for properties that have on-site concierge, year-round appeal, and a management team actively trying to attract guests for you.\u201d<\/span>\u00a0<\/span><\/p>\n

Awards spotlight standout developers<\/span><\/b>\u00a0<\/span><\/p>\n

Against this evolving landscape, several standout developers in Japan have received local and regional acclaim for innovative, design-led contributions to resort living.<\/span>\u00a0<\/span><\/p>\n

These innovative developers gained recognition at the <\/span>2024 PropertyGuru Asia Property Awards (Japan)<\/span><\/a>:<\/span>\u00a0<\/span><\/p>\n