{"id":39331,"date":"2024-09-25T14:30:06","date_gmt":"2024-09-25T07:30:06","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=39331"},"modified":"2024-11-05T12:46:41","modified_gmt":"2024-11-05T05:46:41","slug":"this-duo-is-revolutionising-textiles-by-blending-traditional-craft-with-cutting-edge-design","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/this-duo-is-revolutionising-textiles-by-blending-traditional-craft-with-cutting-edge-design\/","title":{"rendered":"This duo is revolutionising textiles by blending traditional craft with cutting-edge design"},"content":{"rendered":"

Ausara Surface applies a passion for exploration to experimental textile collections that combine traditional craft with innovative fabrication techniques<\/p>\n

\"\"
Since its launch in 2013, the duo\u2019s complementary skills have been the cornerstone of Ausara\u2019s success<\/figcaption><\/figure>\n

Jarupatcha \u201cPook\u201d Achavasmit can\u2019t remember how many sewing machines she almost destroyed as a child.<\/p>\n

Growing up with her seamstress grandmother, the house on the outskirts of Bangkok was always packed with imported Singer machines awaiting resale.<\/p>\n

\u201cI\u2019d wander around, paddling the pedals and breaking all the needles. I was so mischievous,\u201d she recalls. \u201cFinally, when I was about three years old, my grandmother had enough. She sat me down on her knee and taught me how to sew. That\u2019s really where it all began.\u201d A few years later, Pook\u2019s world expanded further. Bored in her botanist mother\u2019s lab, she magnified her favourite Hello Kitty handkerchief under a microscope. \u201cI remember it was 150 times bigger. I could see the entire structure,\u201d she says. \u201cIt was so beautiful that I knew immediately that I had to learn how to weave.\u201d<\/p>\n

Pook pursued this passion at King Mongkut Institute of Technology (KMIT) in Thailand, exploring textile, ceramic, and furniture design. Her academic journey then led her to the University of Michigan for a master\u2019s degree in fine arts and later to Central Saint Martins in London for advanced studies in weave design.<\/p>\n

During those early days, we questioned our sanity. We wondered how people would perceive our unconventional textiles. But our initial clients believed in us. Sometimes I still think our clients are crazier than us!<\/p><\/blockquote>\n

Throughout her time abroad, Pook kept in touch with close friend and fellow design student Shoson Thatawakorn. Shoson, a few years her junior at university, had a similarly creative upbringing, spending hours dismantling and reconstructing household objects, setting fires, and experimenting with chemical reactions. \u201cMy family wasn\u2019t too pleased when I almost burnt down the house!\u201d he says. His path also took him to KMIT, where he focused on product design, specialising in ceramics and textiles.<\/p>\n

Upon returning to Thailand and taking up a lecturing post at KMIT, Pook collaborated with Shoson on projects under the guidance of the world-renowned Alexander Lamont. It was during this period that the seeds were sown for their innovative venture, Ausara Surface.<\/p>\n

Since its launch in 2013, the duo\u2019s complementary skills have been the cornerstone of Ausara\u2019s success. Merging Pook\u2019s weaving expertise with Shoson\u2019s scientific acumen, they began crafting striking, vertical metal textiles for diverse applications such as walls, panels, blinds, room dividers, and hanging sculptures.<\/p>\n

Shortly after completing their first batch of swatches, Ausara received an order from the renowned Thai interior design firm PIA. Within months, Pook and Shoson\u2019s work was showcased in the lobby and sales unit of Ashton Silom, then one of Thailand\u2019s most expensive condominium developments.<\/p>\n

\"\"
Jarupatcha Achavasmit and Shoson Thatawakorn have applied a sense of daring to textile design at Ausara Surface<\/figcaption><\/figure>\n

\u201cDuring those early days, we questioned our sanity,\u201d Pook reflects. \u201cWe wondered how people would perceive our unconventional textiles. But our initial clients believed in us. Sometimes I still think our clients are crazier than us!”<\/p>\n

Their distinctive approach is categorised into two main areas: floating sculptures and hard panels. The floating sculptures, crafted from light metal weaving, exploit the advantages of metal fabric\u2014shiny, lustrous, luxurious, yet remarkably lightweight. This allows for suspended installations without additional structural support, blending aesthetics and practicality. For hard panels, they manipulate the malleability of metal fabric, creating origami-style wall coverings through laminating, wrapping, warping, and curving.<\/p>\n

This nuanced approach has set Ausara apart in recent years. Shoson notes a significant shift away from self-production among major labels in America and Europe. Historically, the emphasis was on inventiveness and introducing new concepts, often influenced by French design. However, the present trend sees labels creating samples and outsourcing production to countries like China, India, and Mexico.<\/p>\n

The outsourcing trend, Shoson observes, has contributed to a certain homogeneity, diluting the uniqueness that once defined the industry. The challenges escalated during the pandemic, with production issues in China due to the US trade war and Europe grappling with cost constraints.<\/p>\n

The pandemic subtly impacted other aspects of the business. When the world paused, Pook, like many, found herself with ample time for reflection. Escaping Bangkok for the nearby seaside resort of Hua Hin, she spent evenings walking along the coast, disheartened by the constant stream of rubbish washing up the beach. \u201cI felt sorry for the ocean because the waves were tirelessly returning plastic and trash, one wave after another,\u201d she says. \u201cSo, I thought, okay, it\u2019s time we take care of our planet.\u201d<\/p>\n

The solution was to embrace sustainable materials, particularly agricultural waste that is abundant in Thailand. The process involves meticulously flattening corn husks\u2014otherwise unusable even for animal feed\u2014and applying metal powder and dust. The result: panels crafted from what was once considered waste.<\/p>\n

Moreover, since Ausara predominantly works with metal, a material almost entirely recyclable, the business naturally operates sustainably. Their minimal use of chemical dyes and pigments, instead relying on the patina technique, further underscores their commitment to the environment.<\/p>\n

This shift towards greater sustainability wasn\u2019t just an internal decision, but a response to evolving client expectations. As Pook notes, luxury brands and five-star hotels, once hesitant to use recycled materials, now embrace them as a statement of environmental responsibility.<\/p>\n

\u201cWe\u2019re lucky because we work in the luxury segment and therefore have the luxury to afford the extra costs associated with upcycling,\u201d she explains. \u201cBut for those operating in the mass market, it\u2019s still not compatible. It\u2019s not possible to compete with the virgin material. If the whole world is to be more sustainable, then we have to beat it with an economy of scale.\u201d<\/p>\n

Ausara\u2019s recent foray into repurposing agricultural waste reflects not just a commitment to sustainability but also its founders\u2019 inherent curiosity. From mischievous childhoods driven by a spirit of inquiry to pushing the boundaries of metal weaving, Pook and Shoson\u2019s lifelong journey continues to be shaped by their dedication to turning the ordinary into the extraordinary.<\/p>\n

\"\"<\/em><\/p>\n

Ashton Silom<\/strong><\/p>\n

In Ashton Silom\u2019s design, hand-patinated brass fabric transforms from a mere decorative element into a living narrative. Shoson describes it as a canvas that \u201cbreathes and changes,\u201d acquiring a patina that tells its own story, adding depth and authenticity to the space. Complementing this is the use of handwoven multimedia for artwork display. These tactile, immersive pieces transcend traditional two-dimensional art, introducing a textural dimension that captures craftsmanship and artistry. \u201cTogether, these elements redefine the interior as an evolving work of art, at the forefront of contemporary design trends.<\/p>\n

\"\"<\/em><\/p>\n

CAMIN<\/strong><\/p>\n

The walls of this Bangkok restaurant are adorned with captivating artworks, with art meeting innovation in pleated copper fabric. These pieces, emulating a vibrant school of fighting fish, underwent a transformative heating and handplating process. Pook describes the result as \u201ca stunning display capturing the essence of aquatic motion and the mastery of craftsmanship that transcends conventional art, inviting diners to immerse in the dynamic beauty of pleated copper. This medium breathes life into an underwater ballet, blending nature\u2019s elegance with artistic expression.\u201d<\/p>\n

\"\"<\/em><\/p>\n

Hyde Heritage<\/strong><\/p>\n

At The Hyde Heritage in Bangkok, elevating luxury to an art form involved a unique touch\u2014giant-scale handwoven leather panels that elegantly cloak the lift tube. Each panel is meticulously crafted, bearing individual designs that showcase the artistry of handweaving. \u201cAssembled onsite with stainless steel bands, these panels seamlessly unite, concealing seams and transforming the lift space into a seamless canvas of tactile opulence,\u201d Shoson says. \u201cThe result is not merely a functional lift but an immersive journey through craftsmanship and design, where handwoven leather becomes a living tapestry of elegance, making each ascent or descent at The Hyde Heritage an artistic experience.<\/p>\n

\"\"<\/em><\/p>\n

Quinn<\/strong><\/p>\n

The attention-grabbing lobby at this upscale Bangkok condo building is defined by its breathtaking brass fabric chandeliers. Designed with multiple layers of hand-formed and patinated brass fabric, these chandeliers are not mere light fixtures but dynamic artworks. \u201cThe interplay of light and shadow on the textured brass layers creates a mesmerising display, turning the ceiling into a canvas of ever-shifting beauty,\u201d Shoson says. \u201cThe intricate art of hand-forming and patination transforms raw materials into luminous sculptures, elevating the ambience, leaving an indelible imprint of sophistication on the space.<\/p>\n

\"\"<\/em><\/p>\n

Marriott Surawong<\/strong><\/p>\n

The Marriott Surawong is a testament to handwoven textile artistry. Its walls blend stainless steel stripes, supple leather, and natural fibres, \u201ccreating a tactile masterpiece that transcends conventional wallcoverings,\u201d according to Pook. The randomness of the repeat pattern adds organic charm, making each inch a unique craftsmanship expression. \u201cIt becomes more than a hotel; it\u2019s a sensory canvas where traditional techniques meet contemporary luxury.\u201d<\/p>\n

\"\"<\/strong><\/p>\n

The One Bangkok<\/strong><\/p>\n

The One Bangkok features meticulously crafted pure brass coverings, undergoing a double lamination process and merging with grasscloth wallcoverings. Pook describes this as \u201ca dual visual spectacle, reflecting light with metallic brilliance, transforming the space into an ethereal realm. The brass covering, soft to the touch, invites tactile exploration, creating a symphony of metallic sheen and gentleness, elevating the sensory experience in a harmonious union of opulence and craftsmanship.<\/p>\n

T<\/em>his article was originally published on\u00a0asiarealestatesummit.com<\/a>. Write to our editors at\u00a0propertyreport@propertyguru.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ausara Surface brings unconventionality and innovation to experimental textile collections<\/p>\n","protected":false},"author":9,"featured_media":39334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[95,541],"tags":[213,2020,4112],"class_list":["post-39331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asias-best-properties","category-design-focus","tag-design-focus","tag-development","tag-project","news_country-thailand","news_author-liam-aran-barnes"],"acf":[],"yoast_head":"\nThis duo is revolutionising textiles by blending traditional craft with cutting-edge design | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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