{"id":37205,"date":"2024-02-27T12:01:43","date_gmt":"2024-02-27T05:01:43","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=37205"},"modified":"2024-02-27T12:01:43","modified_gmt":"2024-02-27T05:01:43","slug":"branded-residences-taking-philippine-real-estate-by-storm","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/branded-residences-taking-philippine-real-estate-by-storm\/","title":{"rendered":"Branded residences taking Philippine real estate by storm"},"content":{"rendered":"<figure id=\"attachment_37210\" aria-describedby=\"caption-attachment-37210\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-37210\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/shutterstock_210384175.jpg\" alt=\"\" width=\"1000\" height=\"665\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/shutterstock_210384175.jpg 1000w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/shutterstock_210384175-400x266.jpg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/shutterstock_210384175-600x399.jpg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/shutterstock_210384175-768x511.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-37210\" class=\"wp-caption-text\">KieferPix\/Shutterstock<\/figcaption><\/figure>\n<p><span lang=\"EN-US\">One of Southeast Asia\u2019s leading tiger economies, the Philippines is experiencing a rapid escalation in branded residences projects with an influx of overseas hospitality brands, and a wide spectrum of both urban and resort destinations across the massive archipelago. This market maturation is awakening a sleeping giant.<\/span><\/p>\n<p><span lang=\"EN-US\">Based on market research from C9 Hotelworks&#8217; newly released <a href=\"https:\/\/www.c9hotelworks.com\/wp-content\/uploads\/2024\/02\/2024-02-philippines-branded-residences-market-update.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">Philippines Branded Residences Market Review,<\/a> the current supply is set to double from 5,319 \u00a0existing units and an incoming pipeline now standing at 5,559. A significant number of upcoming projects, tallying 43 percent are in Metro Manila.<\/span><\/p>\n<p><span lang=\"EN-US\"><img decoding=\"async\" class=\"alignnone wp-image-37206\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/PH.png\" alt=\"\" width=\"800\" height=\"1035\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/PH.png 1871w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/PH-309x400.png 309w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/PH-464x600.png 464w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/PH-768x994.png 768w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/PH-1187x1536.png 1187w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/PH-1583x2048.png 1583w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<p><span lang=\"EN-US\">But moving past the nation\u2019s capital, the most active destinations are Bohol, Boracay, Cebu, Davao, New Clark City, and Palawan. One of the key drives outside of city areas is the post-COVID-19 shift in lifestyle choices bolstered by trends led by work-from-anywhere, quality of life, and larger living spaces.<\/span><\/p>\n<p><span lang=\"EN-US\">Diving into the sector and what international brands are most active, the leading global groups are ACCOR, Marriott, Banyan Tree, and ASCOTT. Most of these are multi-brand offerings so they have a selection of options for developers.<\/span><\/p>\n<p><span lang=\"EN-US\"><img decoding=\"async\" class=\"alignnone size-full wp-image-37208\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/Projects.png\" alt=\"\" width=\"1764\" height=\"1144\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/Projects.png 1764w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/Projects-400x259.png 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/Projects-600x389.png 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/Projects-768x498.png 768w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2024\/02\/Projects-1536x996.png 1536w\" sizes=\"(max-width: 1764px) 100vw, 1764px\" \/><\/span><\/p>\n<p><span lang=\"EN-US\">Checking out mega-trends that look to move the Philippines branded residences beyond the traditional domestic and OFW (overseas Filipino Workers) buyers set is a soaring global migration trend \u2014 spurred by geopolitical events, early retirement by a huge greying population across the globe, as well as technology that allows work from anywhere. The ability of foreign property buyers to own 40 percent of units in condominiums under a freehold regime is a strong advantage over other Southeast Asian markets like Indonesia and Vietnam. We expect a strong influx of branded properties into the country over the next two to three years, given developers&#8217; objective to seek premium in selling prices bolstered by a brand and diversification by hotel and resort developers to create mixed-use projects to drive early investment returns.<\/span><\/p>\n<p><span lang=\"EN-US\">To find out more, check out C9 Hotelworks&#8217; Philippines Branded Residences Market Review <a href=\"https:\/\/www.c9hotelworks.com\/wp-content\/uploads\/2024\/02\/2024-02-philippines-branded-residences-market-update.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p>\n<p><strong>About Bill Barnett<\/strong><\/p>\n<p><img decoding=\"async\" class=\" wp-image-8792 alignleft\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/07\/bill.jpg\" sizes=\"(max-width: 133px) 100vw, 133px\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/07\/bill.jpg 146w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/07\/bill.jpg 248w\" alt=\"\" width=\"155\" height=\"202\" \/>Bill Barnett \u2014<span data-contrast=\"auto\">\u00a0a globally recognised hospitality,\u00a0<\/span><span data-contrast=\"auto\">tourism,<\/span><span data-contrast=\"auto\">\u00a0and real estate advisor \u2014 is<\/span>\u00a0the founder and managing director of Asia-based C9 Hotelworks and esteemed member of the PropertyGuru Asia Property Awards (Greater Niseko) Judging Panel<span data-contrast=\"auto\">.<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition to being a leading consultant, he is a frequent speaker at industry events and conferences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\u00a0<span data-contrast=\"auto\">With over 30 years\u2019 experience in the Asia Pacific region, he has an extensive background in hotel operations,\u00a0<\/span><span data-contrast=\"auto\">development,<\/span><span data-contrast=\"auto\">\u00a0and asset management. His past employment highlights include Senior Corporate roles at international hotel chains and\u00a0<\/span><span data-contrast=\"auto\">publically<\/span><span data-contrast=\"auto\">\u00a0listed companies. Bill\u00a0<\/span><span data-contrast=\"auto\">is considered to be<\/span><span data-contrast=\"auto\">\u00a0one of the foremost industry experts in the hotel residences sector.\u00a0<\/span>\u00a0<span data-contrast=\"auto\">To date, Bill is the author of four books on travel,\u00a0<\/span><span data-contrast=\"auto\">property,<\/span><span data-contrast=\"auto\">\u00a0and hospitality under the titles of Slave to the Bean, Collective Swag, It Might Get Weird and Last Call.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><em>For more information, email:\u00a0<a href=\"mailto:propertyreport@propertyguru.com\" target=\"_blank\" rel=\"nofollow noopener\">propertyreport@propertyguru.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the key drives outside of city areas is the post-COVID-19 shift in lifestyle choices<\/p>\n","protected":false},"author":9,"featured_media":37210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92,94],"tags":[],"class_list":["post-37205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-views","news_country-philippines","news_author-bill-barnett"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branded residences taking Philippine real estate by storm | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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