{"id":3683,"date":"2019-07-19T05:27:25","date_gmt":"2019-07-19T05:27:25","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=3683"},"modified":"2021-06-04T14:33:11","modified_gmt":"2021-06-04T07:33:11","slug":"meet-the-sustainability-guru-pushing-asias-green-building-agenda","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/meet-the-sustainability-guru-pushing-asias-green-building-agenda\/","title":{"rendered":"Meet the sustainability guru pushing Asia’s green building agenda"},"content":{"rendered":"

As the one-time regional head for the World Green Building Council, Singaporean ex-architect Joelle Chen is passionate about the requirement for greater eco-mindfulness within the property sector<\/p>\n

\"\"
Joelle Chen<\/figcaption><\/figure>\n

Joelle Chen has a way of winning you over with her enthusiasm. And it is this spark\u2014on top of her obvious credentials\u2014that\u2019s driven her rise through the sustainability stratosphere over the last 15 years.<\/p>\n

Describing herself on Twitter as a \u201crecovering architect\u201d and \u201caccidental economist interested in the art of persuasion\u201d, it\u2019s clear Chen takes her role as a thought leader in the green-building ecosystem seriously. But the effervescent way she presents her views makes the multi-layered world she inhabits far more digestible.<\/p>\n

While architecture provided the perfect springboard for Chen\u2019s later career, she displays a certain disenchantment with the profession. Having learnt the importance of sustainability and regeneration\u2014the concept of creating space for life to flourish and renew, embracing everything from living things and energy systems to communities and businesses\u2014she became disillusioned with the \u201cdissonance\u201d between theory and practice. There\u2019s a great deal of waste in the construction process, and the sector\u2019s reluctance to change frustrated Chen.<\/p>\n

Returning to business school for an MBA in marketing and strategy seemed to curtail the discontent. From there, Chen progressed to the Smart Sustainable Cities team at Singapore\u2019s Economic Development Board (EDB), where she secured investment from companies interested in the \u201csmart city\u201d concept and worked with development bodies on energy-efficient innovations to meet the city-state\u2019s sustainability targets.<\/p>\n

In 2017, Chen became Asia-Pacific head for the World Green Building Council (WorldGBC), Through her leadership, an additional 4 green building councils in the region committed to a net zero vision (New Zealand, Singapore, Hong Kong and Indonesia), and one of the largest companies in India, Godrej, became the first in Asia to join the project.<\/p>\n

Finally tying together her advocacies in green building, technology, and wellbeing is Chen\u2019s latest role: director of global partnerships and marketing for German-headquartered company MANN+HUMMEL, where she promotes the idea of cleaner air to facilitate healthier living. Who better then to ask about Asia\u2019s drive towards a sustainable future?<\/p>\n

Singapore\u2019s architectural landscape has continuously changed over the years\u2014what were the projects that inspired you the most?\u202f \u202f<\/strong><\/p>\n

I love historical buildings that have been given a new lease on life through sensitive conservation. The Armenian Church, for one, is a calming presence in the city centre\u2014it\u2019s intimately scaled and very inviting. There\u2019s also the National Museum of Singapore\u2014a great community space, and not just for highbrow art and culture.<\/p>\n

My current home, The Interlace, fosters community through the spaces it created. Instead of tower blocks, the architect [Ole Scheeren in collaboration with Dutch firm OMA] designed six-storey stacks in a hexagonal formation across varying heights, creating large courtyards and open areas for greenery. These not only cool down the entire site, but also create spaces for people to gather.<\/p>\n

Can you tell us more about your previous role with\u202fSmart Sustainable Cities?<\/strong><\/p>\n

I developed \u201cliving lab\u201d platforms, which required visioning with property developers such desired outcomes as energy- and resource-saving targets or design strategies to enhance thermal comfort. It was like being a tech scout\u2014[you] learn from different industries like utilities, transportation and technology, and filter out the solutions to be tested.<\/p>\n

\"\"
Chen is heartened by the balance that her home country Singapore has achieved in applying green principles to construction. Ivan Kurmyshov\/Shutterstock<\/figcaption><\/figure>\n

When it comes to sustainable architecture in Singapore in 2019, is it competing or leading in Asia at a level you\u2019re satisfied with?<\/strong><\/p>\n

It depends [on the metrics.] From an aspirational perspective, it should be one that aims to create as little environmental impact, and as much social and economic impact [as possible]. Singapore is good at maximising economic value, but still has a social and environmental agenda\u2014green, communal, and connected.<\/p>\n

In Asia, developers used to chase after certification as a way to differentiate their properties. Now that regulations have caught up, it\u2019s more about compliance. However, to cap global temperature rise to below 2\u00baC and ideally below 1.5\u00baC, governments and businesses must do much more.<\/p>\n

I am personally dissatisfied with the speed of change and the general lack of ambition. Many companies wait for regulation before they act; and governments are not willing to do it, for a range of concerns: competitiveness, job displacement, lack of investment capital, capability issues. All valid, but unfortunately a very short-term way of thinking.<\/p>\n

Your work touches on broader aspects of\u202furban living, such as\u202fregeneration, zero-carbon metrics, and air quality. Is it difficult to influence\u202fdecision-making\u202fat a macro level?<\/strong><\/p>\n

Ultimately, it\u2019s about, \u201cWhat\u2019s in it for me?\u201d I believe environmental improvements\u2014greener buildings, better air quality, increased biodiversity, walkability\u2014are features of a liveable city. Those are the broad personal benefits, but it takes time, effort, and a \u201cwoke\u201d mentality. You can\u2019t be indifferent. Quoting Oscar Wilde, \u201cTo live is the rarest thing in the world. Most people exist, that is all.\u201d We have to realise this is a choice. [Unfortunately people find it] extremely difficult to get over mental hurdles that they cannot make an impact. People are much more powerful and influential than they think they are, and have more ability than they give themselves credit for.<\/p>\n

\"\"
Historic buildings which have benefited from sensitive conservation such as the Armenian Church in Singapore hold a special place in Chen’s heart. Iryna Rasko\/Shutterstock<\/figcaption><\/figure>\n

Could you explain\u202fthe initiatives put in place to cut energy emissions, particularly through green building, by 2030?<\/strong><\/p>\n

There were a few major events that point to 2030. Firstly, the Paris Agreement of 2015, where 175 parties (174 states plus the European Union) agreed that globally, temperature rise must be capped at 2\u00baC, and ideally under 1.5\u00baC, compared to pre-industrial levels. There\u2019s consensus that globally, we have to reach zero emissions between 2030 and 2050. Second, the launch of the 2030 Agenda for Sustainable Development, and the associated 17 sustainable development goals and 169 targets. There are 10 goals relevant to building and cities, such as good health and wellbeing; industry, innovation and infrastructure; and climate action. There\u2019s also the Sustainable Singapore Blueprint launched in 2008, and updated in 2015, which forms part of Singapore\u2019s response to the Paris Agreement.<\/p>\n

More: Singapore\u2019s former budget terminal takes flight<\/strong><\/a><\/p>\n

We\u2019re already seeing the impact of these events. In Singapore, the Building and Construction Authority issued the Super Low Energy challenge, one of the pathways towards zero-carbon buildings, and also a new Green Mark for Healthier Workplaces to connect green-building benefits to individuals\u2019 health. Globally, there\u2019s increasing awareness of the impact of outdoor air pollution\u2014how it is caused by increasing energy demands, and meeting those demands through fossil fuels and coal (36 percent of global energy is consumed by buildings), and how it has an impact on indoor air quality.<\/p>\n

How has environmentally friendly building\u202fprogressed across Southeast Asia?\u00a0<\/strong><\/p>\n

There are good learning points from every country. We have to look at it from the perspective of development cost and operational cost. Usually there is a split incentive issue for developers, as some environmentally friendly features are more expensive to install. If it is an owner-occupied building, the decisions are more straightforward.<\/p>\n

More: A Singaporean president\u2019s son comes into his own<\/strong><\/a><\/p>\n

In terms of operational costs, it depends on the energy prices and who pays the bills. In Manila, energy prices are so high that most office buildings are pretty energy-efficient, in order to reduce the cost of operations. In Singapore there is little incentive because energy bills are only about 1 percent of tenants\u2019 operating expenses.<\/p>\n

Hence, it really depends on developer-occupier incentive issues, who foots the utilities bills (energy, water, waste removal), how much utilities cost, how different stakeholders cooperate, and the rate of development in the country.<\/p>\n

You\u2019re interested in the intersection between sustainability, health, well-being\u202fand technology. How does your new role achieve that?<\/strong><\/p>\n

I\u2019m trying to answer the same question\u2014\u201cHow can I change the minds and improve the lives of more people through better buildings, while creating a positive impact on our planet?\u201d\u2014albeit from a different perspective.<\/p>\n

At the EDB, it was about influencing corporate decision-makers and leveraging the ability of businesses to create a positive impact on the economy and environment; at WGBC, it was about influencing corporate decision-makers to do the right thing for the environment while improving their bottomline.<\/p>\n

At MANN+HUMMEL, I hope to create a more direct impact: improving people\u2019s lives through better, healthier air. Through the internet of things, we make indoor air quality (IAQ) visible to end users and help them be aware of the impact of the air that they breathe. Through digitalisation and big data, we provide intelligence in terms of how to improve not only the IAQ and people\u2019s health, but also to reduce energy consumption. We\u2019re trying to help corporates understand that green and healthy buildings have a positive impact on the money they spend on their employees.<\/p>\n

This article originally appeared in Issue No. 153<\/a> of PropertyGuru Property Report Magazine<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The one-time regional head for the World Green Building Council calls for greater eco-mindfulness in the property sector<\/p>\n","protected":false},"author":8,"featured_media":20183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[86,97],"tags":[398,110,397],"class_list":["post-3683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-magazine","tag-mannhummel","tag-singapore","tag-world-green-building-council","news_country-asia-pacific","news_author-jonathan-evans"],"acf":[],"yoast_head":"\nMeet the sustainability guru pushing Asia's green building agenda | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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