{"id":36444,"date":"2023-12-18T14:08:36","date_gmt":"2023-12-18T07:08:36","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=36444"},"modified":"2023-12-18T14:09:15","modified_gmt":"2023-12-18T07:09:15","slug":"branded-residences-set-new-highs-in-tokyo-real-estate","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/branded-residences-set-new-highs-in-tokyo-real-estate\/","title":{"rendered":"Branded residences set new highs in Tokyo real estate"},"content":{"rendered":"<p>Latest trend is seeing luxury automotive makers move into hotel property brand space<\/p>\n<figure id=\"attachment_36451\" aria-describedby=\"caption-attachment-36451\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-36451 size-full\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/shutterstock_1742314982.jpg\" alt=\"\" width=\"1000\" height=\"594\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/shutterstock_1742314982.jpg 1000w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/shutterstock_1742314982-400x238.jpg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/shutterstock_1742314982-600x356.jpg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/shutterstock_1742314982-768x456.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-36451\" class=\"wp-caption-text\">Tokyo&#8217;s luxury residences owe their success to visionary architects and developers who have pushed boundaries. ShigemiOkano\/Shutterstock<\/figcaption><\/figure>\n<p>In the heart of Tokyo, an extraordinary trend is reshaping the landscape of the real estate market. The ultra-luxury residential sector is achieving unprecedented sales, setting new records in pricing that defy conventional market norms. Tokyo has emerged as a global hub for opulent living, drawing the attention of discerning buyers worldwide as the city&#8217;s skyline undergoes a transformative evolution.<\/p>\n<p>Fuelled by a convergence of economic factors, regional dynamics, and innovative architectural endeavours, Tokyo&#8217;s ultra-luxury real estate market is experiencing a renaissance. While the demand for ultra-luxury units likely existed but remained dormant due to limited supply, the recent influx of these units into the market has awakened and invigorated the segment. Tokyo is metamorphosing into an exclusive playground for the elite, where luxury residences transcend mere physical structures, intertwining seamlessly with Tokyo&#8217;s rich history, cutting-edge technology, and the perfect balance of tradition and modernity.<\/p>\n<figure id=\"attachment_36449\" aria-describedby=\"caption-attachment-36449\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-36449 size-full\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image004.jpg\" alt=\"\" width=\"1920\" height=\"960\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image004.jpg 1920w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image004-400x200.jpg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image004-600x300.jpg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image004-768x384.jpg 768w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image004-1536x768.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-36449\" class=\"wp-caption-text\">The newly launched Janu Tokyo Hotel and Residences. Image source: Aman Resorts<\/figcaption><\/figure>\n<p>While the Aman Residences set branded residences&#8217; pricing records, C9 Hotelworks is seeing not only hotel brands active in the space but luxury automotive brands, as well. There is a robust underlying current of strong developer and consumer demand for brands, so we also expect fashion brands to enter the market. The Aman phenom has spurred a second project for their Janu brand with a hotel and residences recently announced.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-36445\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image001.png\" alt=\"\" width=\"636\" height=\"724\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image001.png 636w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image001-351x400.png 351w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image001-527x600.png 527w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<p><a href=\"https:\/\/www.asiapropertyawards.com\/en\/what-lies-ahead-for-nisekos-alpine-property-market\/\" target=\"_blank\" rel=\"noopener\"><strong>Related: What lies ahead for Niseko\u2019s alpine property market<\/strong><\/a><\/p>\n<p>The influx of foreign investors has played a pivotal role in driving this demand, enticed by Tokyo&#8217;s stability, economic growth, and the promise of substantial returns on investment. Moreover, Tokyo&#8217;s luxury residences owe their success to visionary architects and developers who have pushed boundaries, creating masterpieces that redefine luxury living.\u00a0 Notable developments, such as Mori Building&#8217;s Azabudai Hills and Mitsui Fudosan&#8217;s Mita Garden Hills, showcase the city&#8217;s commitment to unparalleled quality and potential.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-36447\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image002.png\" alt=\"\" width=\"504\" height=\"796\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image002.png 504w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image002-253x400.png 253w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/12\/thumbnail_image002-380x600.png 380w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p>As Tokyo continues its transformation, marked by large-scale redevelopment projects in areas like Toranomon and Azabudai, the ultra-luxury residential market is poised for further evolution. The city&#8217;s stability, combined with its status as both an ultra-luxury residential hub and a sought-after luxury travel destination, fosters the increasing demand for high-end residential units. All these unfolding events and developments collectively sketch a promising outlook for the future of Tokyo&#8217;s ultra-luxury residential market.<\/p>\n<p><em>To download and read C9 Hotelworks Toyko Ultra-Luxury Property Market Review 2023, click <strong><a href=\"https:\/\/www.c9hotelworks.com\/wp-content\/uploads\/2023\/12\/2023-12-tokyo-ultra-luxury-property-market-review.pdf\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/em><\/p>\n<p><strong>About Bill Barnett<\/strong><\/p>\n<p><img decoding=\"async\" class=\" wp-image-8792 alignleft\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/07\/bill.jpg\" sizes=\"(max-width: 133px) 100vw, 133px\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/07\/bill.jpg 146w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2020\/07\/bill.jpg 248w\" alt=\"\" width=\"154\" height=\"200\" \/>Bill Barnett \u2014<span data-contrast=\"auto\">\u00a0a globally recognised hospitality,\u00a0<\/span><span data-contrast=\"auto\">tourism,<\/span><span data-contrast=\"auto\">\u00a0and real estate advisor \u2014 is<\/span>\u00a0the founder and managing director of Asia-based C9 Hotelworks and esteemed member of the PropertyGuru Asia Property Awards (Greater Niseko) Judging Panel<span data-contrast=\"auto\">.<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition to being a leading consultant, he is a frequent speaker at industry events and conferences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span>\u00a0<span data-contrast=\"auto\">With over 30 years\u2019 experience in the Asia Pacific region, he has an extensive background in hotel operations,\u00a0<\/span><span data-contrast=\"auto\">development,<\/span><span data-contrast=\"auto\">\u00a0and asset management. His past employment highlights include Senior Corporate roles at international hotel chains and\u00a0<\/span><span data-contrast=\"auto\">publically<\/span><span data-contrast=\"auto\">\u00a0listed companies. Bill\u00a0<\/span><span data-contrast=\"auto\">is considered to be<\/span><span data-contrast=\"auto\"> one of the foremost industry experts in the hotel residences sector.<\/span>\u00a0<span data-contrast=\"auto\">To date, Bill is the author of four books on travel,\u00a0<\/span><span data-contrast=\"auto\">property,<\/span><span data-contrast=\"auto\"> and hospitality under the titles of Slave to the Bean, Collective Swag, It Might Get Weird, and Last Call.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><em>For more information, email:\u00a0<a href=\"mailto:propertyreport@propertyguru.com\" target=\"_blank\" rel=\"nofollow noopener\">propertyreport@propertyguru.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Latest trend is seeing luxury automotive makers move into hotel property brand space<\/p>\n","protected":false},"author":9,"featured_media":36451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92,94],"tags":[146],"class_list":["post-36444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-views","tag-japan","news_country-japan","news_author-bill-barnett"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branded residences set new highs in Tokyo real estate | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asiapropertyawards.com\/en\/branded-residences-set-new-highs-in-tokyo-real-estate\/\" \/>\n<meta property=\"og:locale\" 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