






{"id":34572,"date":"2023-07-11T11:42:04","date_gmt":"2023-07-11T04:42:04","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=34572"},"modified":"2023-07-11T11:55:28","modified_gmt":"2023-07-11T04:55:28","slug":"tourism-bonanza-in-japan-ignites-unprecedented-influx-of-foreign-investments-in-hotel-assets","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/tourism-bonanza-in-japan-ignites-unprecedented-influx-of-foreign-investments-in-hotel-assets\/","title":{"rendered":"Tourism bonanza in Japan ignites unprecedented influx of foreign investments in hotel assets"},"content":{"rendered":"<p><span class=\"TextRun SCXW203858657 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW203858657 BCX0\">Sustainable <\/span><span class=\"NormalTextRun SCXW203858657 BCX0\">t<\/span><span class=\"NormalTextRun SCXW203858657 BCX0\">ourism <\/span><span class=\"NormalTextRun SCXW203858657 BCX0\">i<\/span><span class=\"NormalTextRun SCXW203858657 BCX0\">nitiatives in Hokkaido <\/span><span class=\"NormalTextRun SCXW203858657 BCX0\">e<\/span><span class=\"NormalTextRun SCXW203858657 BCX0\">levate Japan&#8217;s <\/span><span class=\"NormalTextRun SCXW203858657 BCX0\">a<\/span><span class=\"NormalTextRun SCXW203858657 BCX0\">ppeal to <\/span><span class=\"NormalTextRun SCXW203858657 BCX0\">global i<\/span><span class=\"NormalTextRun SCXW203858657 BCX0\">nvestors<\/span><\/span><span class=\"EOP SCXW203858657 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_34573\" aria-describedby=\"caption-attachment-34573\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-34573 size-full\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/07\/shutterstock_1013875990.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/07\/shutterstock_1013875990.jpg 1000w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/07\/shutterstock_1013875990-400x267.jpg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/07\/shutterstock_1013875990-600x400.jpg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2023\/07\/shutterstock_1013875990-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-34573\" class=\"wp-caption-text\">As Japan&#8217;s tourism sector thrives and sustainable practices take centre stage, the nation&#8217;s rise as a global tourism powerhouse seems unstoppable. bookzv\/Shutterstock<\/figcaption><\/figure>\n<p><span data-contrast=\"auto\">Japan&#8217;s vibrant tourism industry continues to drive economic growth and attract a fivefold increase in foreign investments in hotel assets, signalling a promising outlook for the country&#8217;s hospitality sector. The combination of Japan&#8217;s rich cultural heritage, breathtaking landscapes, and sustainable tourism practices has garnered international attention, as investors seek to capitalise on the country&#8217;s flourishing tourism market.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to the <\/span><a href=\"https:\/\/www.scmp.com\/business\/article\/3224485\/japans-tourism-economic-growth-attract-fivefold-increase-foreign-investments-hotel-assets\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">South China Morning Post (SCMP)<\/span><\/a><span data-contrast=\"auto\">, Japan&#8217;s tourism-driven economic growth has contributed significantly to a substantial rise in foreign investments in hotel assets. This industry has been a key driver in attracting USD691 million in foreign investments in the country&#8217;s hotel sector, reflecting growing confidence in the market&#8217;s potential for returns.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This surge in foreign investments has been accompanied by an increasing focus on sustainable tourism practices. Hokkaido, the northernmost island of Japan, has emerged as a shining example of responsible and sustainable tourism initiatives. The region has taken notable steps to preserve its natural beauty and cultural heritage while catering to the growing influx of tourists, reported sustainable network <\/span><a href=\"https:\/\/www.lifegate.com\/hokkaido-japan-responsible-sustainable-tourism\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Lifegate<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Hokkaido&#8217;s commitment to sustainable tourism can be observed in various initiatives aimed at preserving the region&#8217;s unique ecosystems and promoting eco-friendly practices. The island has implemented measures to manage waste effectively, conserve energy, and minimise the impact of tourism activities on the environment. These efforts have not only enhanced the overall experience for visitors but have also elevated Japan&#8217;s appeal to international investors, who recognise the importance of responsible tourism in the long-term sustainability of the industry.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Within Hokkaido is the alpine town of Greater Niseko, known for its award-winning hotel sector, made up of <\/span><a href=\"https:\/\/www.asiapropertyawards.com\/en\/the-2022-propertyguru-asia-property-awards-greater-niseko-programme-elevates-japans-finest-alpine-real-estate\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">PropertyGuru Asia Property Awards (Greater Niseko) 2022<\/span><\/a><span data-contrast=\"auto\"> honourees, such as Nihon Harmony Resorts KK and PCPD (Best Integrated Resort Development for Park Hyatt Niseko Hanazono and Hanazono Resort Niseko, as well as Special Recognition for Tourism Landmark\u00a0Development for Mountain Lights at Park Hyatt Niseko Hanazono), Niseko Village (Best Hotel Condo Development for Hinode Hills), H2 Group (Best Completed Luxury Hotel Condo Development for HakuVillas), and Blue Waves Group (Best Completed Resort Housing Development for Andaru Collection Niseko).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.asiapropertyawards.com\/en\/the-5th-propertyguru-asia-property-awards-greater-niseko-2023-celebrate-popularity-of-japans-alpine-market\/\" target=\"_blank\" rel=\"noopener\"><strong>Related: The 5th PropertyGuru Asia Property Awards (Greater Niseko) 2023 celebrate popularity of Japan\u2019s alpine market<\/strong><\/a><\/p>\n<p><span data-contrast=\"auto\">The positive developments in Japan&#8217;s tourism sector have garnered attention from international investors, who see tremendous potential for growth and profitability. The surge in foreign investments in hotel assets is expected to further enhance the quality of accommodations and expand the range of hospitality offerings across the country.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As Japan&#8217;s tourism sector thrives and sustainable practices take centre stage, the nation&#8217;s rise as a global tourism powerhouse seems unstoppable. The positive trend of increased foreign investments in hotel assets aligns perfectly with the country&#8217;s vision of promoting sustainable tourism, preserving cultural heritage, and supporting local communities.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><i><span data-contrast=\"none\">Witnessed any award-worthy residential or commercial projects in Niseko? Nominate them for the annual PropertyGuru Asia Property Awards (Greater Niseko) on or before 15 September 2023.\u00a0For more information, visit <\/span><\/i><\/b><a href=\"https:\/\/www.asiapropertyawards.com\/en\/award\/japan\/\" target=\"_blank\" rel=\"noopener\"><b><i><span data-contrast=\"none\">AsiaPropertyAwards.com\/GreaterNiseko<\/span><\/i><\/b><\/a><b><i><span data-contrast=\"none\">.<\/span><\/i><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">Gynen Kyra Toriano, Digital Content Manager at PropertyGuru, wrote this article. For more information, email: <\/span><\/i><a href=\"mailto:gynen@propertyguru.com\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"none\">gynen@propertyguru.com<\/span><\/i><\/a><i><span data-contrast=\"none\">.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainable tourism initiatives in Hokkaido elevate Japan&#8217;s appeal to global investors <\/p>\n","protected":false},"author":9,"featured_media":34573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[101,92],"tags":[1020,488,146,322],"class_list":["post-34572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-property-awards","category-news","tag-greater-niseko","tag-hotels","tag-japan","tag-tourism","news_country-japan","news_author-gynen-kyra-toriano"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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