{"id":32920,"date":"2023-04-03T14:45:13","date_gmt":"2023-04-03T07:45:13","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=32920"},"modified":"2023-05-31T11:37:25","modified_gmt":"2023-05-31T04:37:25","slug":"the-legendary-voice-of-siri-tells-it-all","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/the-legendary-voice-of-siri-tells-it-all\/","title":{"rendered":"Siri tells it all: Becoming the voice of AI"},"content":{"rendered":"

Susan Bennett, the voice behind the world\u2019s most iconic virtual assistant, talks about how Siri came to be<\/p>\n

\"\"
Siri is no longer the robotic sounding assistant that you can barely interact with. <\/span>KasparsGrinvalds\/Shutterstock<\/figcaption><\/figure>\n

Technology has eased our lives in ways we did not even know were possible \u2014 from smart lighting systems that automatically set the brightness inside a room to smart home appliances that enhance our daily lives. We can enjoy these conveniences, thanks to a smart central hub or voice-activated technology. The key to all this is artificial technology (AI).<\/span><\/p>\n

From robotic to human-like<\/em><\/p>\n

The most prominent manifestation of voice-activated tech has to be Siri, Apple operating systems\u2019 widely known virtual assistant. Although Siri may sometimes frustrate users when it misunderstands commands, it\u2019s undeniable that AI voice technology has come a long way in terms of how AI voices sound\u00a0\u2014 Siri is no longer the robotic sounding assistant that you can barely interact with.<\/span><\/p>\n

At the 2021 PropertyGuru Asia Real Estate Summit, the voice actor behind Siri Susan Bennett put it interestingly: \u201cDon\u2019t feel bad when she doesn\u2019t understand you. She doesn\u2019t understand me, either \u2014 and I give voice to her!\u201d<\/span><\/p>\n

Over the years, AI voice has improved to the extent that it now sounds more human-like, which explains why more and more households are using Siri.<\/span><\/p>\n

\u201cThe original voice of Siri was so iconic for a reason. She was the first concatenated voice that really did sound human. She had a personality, a sense of humour, and a bit of an attitude. She was the whole package, and for that reason, she became very popular and successful,\u201d said Bennett.\u00a0<\/span><\/p>\n

She also stated that Apple founders Steve Jobs and Steve Wozniak were deeply involved in developing the application. Jobs himself added his personal touch to Siri by injecting it with his trademark humour and wit and dropping some Easter eggs. For example, when you ask Siri what the meaning of life is, the response will likely be: \u201c42 is the answer to the meaning of life.\u201d This answer is taken from \u2018The Hitchhiker\u2019s Guide to the Galaxy\u2019, Jobs\u2019 favourite Douglas Adams novel.<\/span><\/p>\n

\u201cSiri had human traits, so people spoke with her as if they were speaking to another human being, which was pretty cool,\u201d continued the \u2018real\u2019 Siri.<\/span><\/p>\n

Not an Apple original<\/em><\/p>\n

The most surprising tidbit that Bennett shared during her talk at the annual Summit was the fact that Apple did not create Siri. Engineer Adam Cheyer, computer scientist Tom Gruber, and Norwegian entrepreneur Dag Kittlaus \u2014 none of whom were connected to Apple \u2014 were the brilliant minds behind the iconic voice tech.<\/span><\/p>\n

In 2015, Kittlaus revealed that if he were to have a baby girl, he would name her Siri, which means \u2018a beautiful woman who leads you to victory\u2019 in Norwegian. However, Kittlaus had a son. Nevertheless, his AI \u2018daughter\u2019 Siri would eventually win over the hearts of Apple users all over the planet.<\/span><\/p>\n

But Bennett had an interesting take on Siri as a character. According to her, Siri was \u201cthe feisty woman who tells you where to go.\u201d<\/span><\/p>\n

\"\"
As a voice actor, she preferred to remain anonymous. <\/span>Wachiwit\/Shutterstock<\/figcaption><\/figure>\n

A welcome surprise<\/em><\/p>\n

Since taking on voiceover duties as Siri, Bennett has been relishing the endless opportunities that came her way, such as being invited to appear on shows like CNN\u2013HLN, The Queen Latifah Show, Late Show with David Letterman, and Mariah Carey\u2019s Magical Christmas Special.<\/span><\/p>\n

She was, however, initially wary of this newfound fame. When Siri was publicly launched on the 4th of October 2011, Bennett was unaware that her voice had been chosen. She said she only found out about it when one of her voice actor friends called her on that momentous day to ask if she was the voice of the iPhone app.<\/span><\/p>\n

\u201cAnd I\u2019ll have to say, it was kind of shocking to be this ubiquitous voice and to represent a company like Apple. You would think that I would have had to audition for that role.\u201d<\/span><\/p>\n

As a voice actor, she preferred to remain anonymous since her profession required her to sound like different people and embody different characters. She did not want to be typecasted as that would have affected her voiceover career.<\/span><\/p>\n

Related: Asia after COVID: A story of uneven recovery and reinvention<\/strong><\/a><\/p>\n

Drowning out the voice of fear<\/em><\/p>\n

Prior to becoming the American voice of Siri, Bennett was the voice of different characters, including Malicia the Evil Queen, the little elf Star, and fortune teller Madame Francesca. She also sang the jingle of one of the first ATM machine commercials that circulated in the US in the \u201870s.<\/span><\/p>\n

Interestingly, it took her nearly two years before she publicly admitted that she was the voice of Siri due to certain fears. She had a fear of failure, of looking foolish, and of not meeting people\u2019s expectations. These are fears that could have prevented her from being in dangerous situations but also from getting to where she was meant to be.<\/span><\/p>\n

\u201cIf you can ever get the courage to face your fears and make a leap of faith, you\u2019ll realise how amazing it is that the universe has your back. That simply means that the universe is helping you and opening doors all the time,\u201d said Bennett.<\/span><\/p>\n

This article was originally published on\u00a0asiarealestatesummit.com<\/a>. Write to our editors at\u00a0propertyreport@propertyguru.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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