{"id":26791,"date":"2022-02-03T10:04:53","date_gmt":"2022-02-03T03:04:53","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=26791"},"modified":"2022-03-07T16:50:49","modified_gmt":"2022-03-07T09:50:49","slug":"young-wealthy-thais-transform-hua-hin-into-a-hub-for-second-home-investment","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/young-wealthy-thais-transform-hua-hin-into-a-hub-for-second-home-investment\/","title":{"rendered":"Young, wealthy Thais transform Hua Hin into a hub for second home investment"},"content":{"rendered":"

Formerly regarded as one of Thailand\u2019s more sedate coastal destinations, Hua Hin is becoming a hub for second home investment<\/p>\n

\"\"
Hua Hin\u2019s location just three hours from Bangkok is making it a favourite investment destination among thais and expats alike. Palo_ok\/Shutterstock<\/figcaption><\/figure>\n

With little in the way of experiential travel to be had during the pandemic, prominent media have made appetite-whetting an art.<\/p>\n

One of the latest of these speculative wish lists, this time by Bloomberg, offered a curated roster of destinations to capture the imagination of travellers who have largely been locked down in their home countries for the last two years.<\/p>\n

Some of its selections in its \u201cWhere to Go 2022\u201d line-up certainly carry about them a heady dash of the exotic.<\/p>\n

Notable picks included Uruguayan fishing village Jose Ignacio, which is known for its booming gastronomic scene, glamping in Argentinean Patagonia, and surfing in a 3-million gallon wave pool in the soon-to-open Palm Springs Surf Club in California\u2019s Coachella Valley.<\/p>\n

So far, so thrilling. But some choices were\u2014at first glance anyway\u2014less obviously pulse-quickening.<\/p>\n

To those familiar with Thailand, Hua Hin\u2019s reputation as a stolid yet relatively unexciting beach destination popular with foreign retirees and weekenders from Bangkok precedes it.<\/p>\n

Yet its inclusion in Bloomberg\u2019s list of the globe\u2019s hottest travel spots is indicative of a change in emphasis that has gathered pace under cover of the global health crisis.<\/p>\n

With young Bangkokians snapping up luxury property and trendy hotel brands like The Standard debuting, Hua Hin is experiencing a radical image makeover.<\/p>\n

\u201cWe are enchanted by Hua Hin\u2019s history and the sense of subtle Thai elegance noticeable throughout the town,\u201d says Amar Lalvani, executive chairman of Standard International. \u201cWe are excited to introduce the Standard\u2019s unique vibrancy and sensibility to Hua Hin while introducing Hua Hin to our clientele who I believe will fall for its charms as well.\u201d<\/p>\n

Famed for its long sandy beach, Hua Hin has been a retreat for Thailand\u2019s royal family since the early 20th century. Just a three hours\u2019 drive from Bangkok, the resort town has retained its popularity over the years: a convenient location, a decent selection of hotels, championship golf courses, and a relatively sedate atmosphere compensating for the rather murky ocean water and a slightly geriatric feel.<\/p>\n

But things have accelerated fast in Hua Hin\u2019s favour during the pandemic. With periodical lockdowns sucking the life out of the big city, nature-starved Bangkokians have been snapping up luxury condominiums and beach villas en masse, noticeably lowering the area\u2019s median age and increasing its cachet.<\/p>\n

With young Bangkokians snapping up luxury property and trendy hotel brands like The Standard debuting, Hua Hin is experiencing a radical image makeover<\/p><\/blockquote>\n

Thai real estate insiders have noted this uptick in interest from wealthy Thai buyers and expats living in Bangkok. They attribute the shift to the pandemic, saying that investors are increasingly cognisant of the benefits of personal space and a healthy lifestyle\u2014key selling points for luxury property in Thailand\u2019s idyllic beach destinations.<\/p>\n

More: Cambodia\u2019s local heroes liberate the capital\u2019s condo sector through growing investments<\/strong><\/a><\/p>\n

\u201cWe are about to start a new cycle,\u201d says Bill Barnett, founder and managing director of C9 Hotelworks and chairperson of the PropertyGuru Asia Property Awards (Greater Niseko) judging panel. \u201cThe pandemic has brought about a dynamic shift in a holiday home or second home properties. Call it urban angst but lifestyle property for Thais has become hot again. We have seen a big rise in domestic transactions in Hua Hin.<\/p>\n

\u201cThese are likely to benefit resort-style residences. Also vital is the enduring appeal of Thailand, which offers a great lifestyle, access to international schools, top-class medical facilities and fantastic links within the region.\u201d<\/p>\n

\"\"
The unveiling of US hotel brand The Standard in Hua Hin late last year is indicative of the town\u2019s growing credibility<\/figcaption><\/figure>\n

The trend for buyers seeking a lifestyle reset is clear in Hua Hin where property developer Tjeer Kwant, chief executive of Banyan Residences, a luxury villa development just outside the town, says there has been a significant rise in buyers looking to escape the city and enjoy a healthier, active lifestyle.<\/p>\n

\u201cThis for us has been the key driver with families and couples looking for spacious second homes outside Bangkok,\u201d he says.<\/p>\n

Kwant said that transaction values at Banyan Hua Hin had\u2014as of September 2021\u2014surpassed THB125 million.<\/p>\n

It\u2019s not just Thai and western expat buyers who are likely to fuel future interest in Hua Hin and other beach destinations in Thailand. Chinese visitors are likely to be conspicuous by their absence this year as authorities in Beijing continue to pursue a \u201czero-Covid\u201d strategy. But restrictions on travel won\u2019t prevent covetous buyers from casting their net towards Thailand.<\/p>\n

More: Second-home investment destinations take the spotlight in Thailand<\/strong><\/a><\/p>\n

With the pandemic still stubbornly hanging on in Thailand, Hua Hin is not yet overflowing with energy. Nevertheless, the seductive rhythms emanating from the DJ booth at The Standard\u2019s chic beach bar prove that the destination is dancing to a subtly different beat from before.<\/p>\n

To the south of the town, on the beach of Khao Tao, acclaimed chef Jutamas \u201cSom\u201d Theantae\u2014formerly of Karmakamet Conveyance in Bangkok\u2014is working culinary magic at Som\u2019s Table, her new beachside venture. Soon Teens of Thailand, one of Bangkok\u2019s best cocktail bars, will open an offshoot in Hua Hin.<\/p>\n

While the pandemic has been poison for many of Thailand\u2019s beach destinations, Hua Hin appears to have found the antidote by positing itself as \u201cBangkok-on-Sea\u201d.<\/p>\n

The original version of this article appeared in\u00a0Issue No. 170<\/a>\u00a0of\u00a0PropertyGuru Property Report Magazine<\/a>. Write to our editors at\u00a0propertyreport@propertyguru.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Formerly regarded as one of Thailand\u2019s more sedate coastal destinations, Hua Hin is becoming a hub for second home investment<\/p>\n","protected":false},"author":9,"featured_media":26792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[97,92],"tags":[436,668,133],"class_list":["post-26791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","category-news","tag-hua-hin","tag-investment","tag-thailand","news_country-thailand","news_author-liam-aran-barnes"],"acf":[],"yoast_head":"\nYoung, wealthy Thais transform Hua Hin into a hub for second home investment | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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