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We need to further this line of progression and development. How can we do this for a SGD60,000 (USD44,000) home?<\/p>\n<p>We wanted to try and challenge the affordable market. How do people who can\u2019t afford a car, or\u00a0to have the air conditioning blasting out all day\u00a0long, still enjoy a greener lifestyle?<\/p>\n<p>At the end of the day, if you are having difficulties\u00a0with your energy and water bill and you can\u2019t afford a car, you need to be living a very sustainable\u00a0life. Thus, we created this house called \u2018Optimma\u2019, which was the starting point for zero-carbon community where the houses were approximately SGD60,000 and you also managed to have a car-sharing scheme. There were solar fields that would generate enough energy to offset the demand of the individual families using the properties.<\/p>\n<p>The story goes on. From the Philippines, we then applied the same in Sweden. We wanted to ensure\u00a0that\u00a0people got\u00a0the\u00a0message\u00a0that sustainable\u00a0design is economic design, and it is good for the planet to do so. So, carbon negative design is not\u00a0a myth. Definitely not.<\/p>\n<p><strong>Having<\/strong><strong>\u00a0<\/strong><strong>a<\/strong><strong>\u00a0<\/strong><strong>sustainable<\/strong><strong>\u00a0<\/strong><strong>home<\/strong><strong>\u00a0<\/strong><strong>is<\/strong><strong>\u00a0<\/strong><strong>one<\/strong><strong>\u00a0<\/strong><strong>thing,<\/strong><strong>\u00a0<\/strong><strong>but<\/strong><strong>\u00a0most<\/strong><strong>\u00a0<\/strong><strong>people still believe that living sustainably can be difficult. Can <\/strong><strong>we<\/strong><strong>\u00a0<\/strong><strong>all<\/strong><strong>\u00a0<\/strong><strong>afford<\/strong><strong>\u00a0<\/strong><strong>to<\/strong><strong>\u00a0<\/strong><strong>be<\/strong><strong>\u00a0<\/strong><strong>sustainable?<\/strong><\/p>\n<p>Sometimes, some of the most obvious signs of\u00a0sustainability are glaring at you. For instance, when\u00a0 I was filming in India, I saw wonderful examples\u00a0of sustainability. These parents were removing the\u00a0dry cotton from a Johnson\u2019s diaper. The diaper was wet, but they opened the diaper to salvage the dry\u00a0cotton to be able to reuse.<\/p>\n<p>Ultimately, it\u2019s a hand to mouth existence, and they had to go through\u00a0these measures to be able to sustain their everyday lives. It\u2019s unfortunate that some of the most impoverished places in the world are forced into\u00a0thinking very carefully about reducing, reusing, and recycling whatever they have purely to survive. It\u2019s the privileged, developed economies that we see\u00a0the bells and whistles of green technology.<\/p>\n<p>I think it\u2019s about trying to strike that balance and to bring that message to the people that there is a culture of sustainability that everybody should embrace. It means not leaving the light switched on or leaving sockets plucked in and seeing the loss of energy. That way, we optimise natural light and ventilation, and simply embrace the great outdoors. These small measures can go far in trying to reduce one\u2018s carbon footprint.<\/p>\n<p>Whatever opportunity there is, I would try and bring this to a broader\u00a0audience. That might be the lecture theatre for my students at Cambridge, but it might also be the TV\u00a0series I do. These small incremental measures in\u00a0trying to spread the message is particularly important.<\/p>\n<p><strong>Asia\u00a0is\u00a0the\u00a0fastest-growing\u00a0region\u00a0in\u00a0the\u00a0world, the most populated, and with the\u00a0biggest concentration\u00a0of high-density cities. How can sustainability fit in the\u00a0agenda of the governments, developers,\u00a0and\u00a0consumers?<\/strong><\/p>\n<p>I believe the way\u00a0forward\u00a0is to\u00a0ensure\u00a0that you\u00a0don\u2019t\u00a0leave it to one voice to push the green agenda. You can rely on governments to\u00a0say\u00a0to\u00a0\u00a0the\u00a0people,\u00a0\u201cthis\u00a0is\u00a0how\u00a0we\u2019re\u00a0going\u00a0to\u00a0do it.\u201d<\/p>\n<p>That\u00a0is a top-down approach, which is quite forceful.\u00a0At the same time, you can\u2019t rely on the people to\u00a0 say, \u201cwe want to do x, y, and z because we think\u00a0it\u2019s in our interest.\u201d<\/p>\n<p>You can\u2019t leave it on the private corporations to make a lot of money out of the green agenda. You can\u2019t leave it to the academics\u00a0to keep all their visions on paper, reports, books, and essays. It\u2019s this ability to join these forces of influencers together.<\/p>\n<p>You do need the people to voice what they want, but you also need academia to test some of those notions that the people offer. Once the academics\u00a0can say that this works through the proof of concept and it\u2019s going to be of benefit to society, you can then find corporations to invest in.<\/p>\n<p>Finally, if the\u00a0government can ratify that proof of concept, you\u00a0then start to see a smart and sustainable approach to the built-in environment. Academia, civil society,\u00a0 state, and private corporations all working together to create a sustainable solution.<\/p>\n<p>In the end, it all comes back to the point of needing a sustainable\u00a0process to deliver the sustainable product.<\/p>\n<p><strong>When we talk about sustainability and climate change, it can sound too distant from the daily\u00a0preoccupations of many people globally and in\u00a0Asia where we live. However, this region has some of the world\u2019s most polluted cities. Do we really\u00a0know the benefits that sustainable living could bring to the well-being of Asian population?<\/strong><\/p>\n<p>The UN-Habitat group are doing remarkable work in trying to propagate the green agenda. The United Nations Sustainable Development Goals \u2013 which total 17 principles, cover everything from smart communities and cities all the way through\u00a0fighting poverty \u2013 is a good starting point.<\/p>\n<p>I think\u00a0it means that governments need to be cognisant\u00a0of these seventeen principles, but not use it so\u00a0straight-forward. It should not be there as a checklist, but as a prompt for thinking. I do think that the parameters that are set out in those goals are equally applicable to the developing economies as they are to the developed economies.<\/p>\n<p>Carbon negative design is not a\u00a0myth. As we live in a world facing climate crisis,\u00a0sustainable living and designs are more important than ever to protect the world we live in, as well as our own wellbeing. Embracing the culture of sustainability is simple to do in everyday life, and\u00a0with the small incremental measures that each person takes, a huge message and difference can be spread across the world.<\/p>\n<p>As sustainable architecture becomes more prevalent in society, people will be able to overcome the notion that sustainability is a costly design, but rather an economic\u00a0design for everyone to enjoy a greener lifestyle.<\/p>\n<p><em>The original version of this article appeared in\u00a0<a href=\"https:\/\/www.asiarealestatesummit.com\/growing-proptech-investments-in-the-asia-pacific-region\/\" target=\"_blank\" rel=\"noopener\">asiarealestatesummit.com<\/a>. Write to our editors at\u00a0<a href=\"mailto:propertyreport@propertyguru.com\" target=\"_blank\" rel=\"noreferrer noopener\">propertyreport@propertyguru.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With experiences in designing energy-efficient homes in Malaysia and Singapore, he shares his thoughts on sustainability and carbon negative design<\/p>\n","protected":false},"author":9,"featured_media":26663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[816,86],"tags":[872,258,490,462,651,843,2290],"class_list":["post-26662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-real-estate-summit","category-interview","tag-carbon-negative","tag-climate-change","tag-pollution","tag-sustainability","tag-sustainable-buildings","tag-sustainable-design","tag-sustainable-living","news_country-asia","news_author-property-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Talking carbon zero goals with Prof. Jason Pomeroy | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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