






{"id":26418,"date":"2021-12-16T15:54:52","date_gmt":"2021-12-16T08:54:52","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=26418"},"modified":"2025-04-23T11:18:01","modified_gmt":"2025-04-23T04:18:01","slug":"propertyguru-thailand-property-awards-names-ap-thailand-magnate-as-2021-real-estate-personality-of-the-year","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/propertyguru-thailand-property-awards-names-ap-thailand-magnate-as-2021-real-estate-personality-of-the-year\/","title":{"rendered":"PropertyGuru Thailand Property Awards names AP (Thailand) magnate as 2021 Real Estate Personality of the Year"},"content":{"rendered":"<p><span class=\"NormalTextRun SCXW128628061 BCX0\">In\u00a0<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">such a<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">\u00a0challenging time for the industry<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">,<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\"> CEO <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW128628061 BCX0\">Anuphong<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW128628061 BCX0\">Assavabhokhin<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">ushered<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">his\u00a0<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">team to success<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">\u00a0by growing<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">their\u00a0<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">revenue<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW128628061 BCX0\">29.9 percent year-on-year\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-26419 size-full\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2564-12-16-at-15.jpg\" alt=\"\" width=\"1331\" height=\"764\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2564-12-16-at-15.jpg 1331w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2564-12-16-at-15-400x230.jpg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2564-12-16-at-15-600x344.jpg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2564-12-16-at-15-768x441.jpg 768w\" sizes=\"(max-width: 1331px) 100vw, 1331px\" \/><\/p>\n<p><span data-contrast=\"auto\">Thailand real estate was among the hardest hit during the outbreak, yet\u00a0despite\u00a0the\u00a0ups and downs\u00a0that the sector\u00a0endured, its leaders have\u00a0exhibited\u00a0endurance and optimism,\u00a0adapting to the users\u2019 new\u00a0demands\u00a0and embracing\u00a0digitalisation.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Anuphong\u00a0Assavabhokhin,\u00a0the vice\u00a0chairman\u00a0and\u00a0chief\u00a0executive\u00a0officer\u00a0of\u00a0AP\u00a0(Thailand) Public Company Limited, is among those go-getters\u00a0who\u00a0have yet to let any disruption prevent him and his firm from reaching\u00a0greater heights.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the 16<\/span><span data-contrast=\"auto\">th<\/span><span data-contrast=\"auto\"> PropertyGuru Thailand Property Awards, the editors of Property Report magazine took notice of his accomplishments, acknowledging his determination to \u201cEMPOWER LIVING by creating and providing the support that enables people to live and enjoy life on their own terms.\u201d With such drive and focus to upgrade users&#8217; lives visibly translating into his work, the editors honoured him with the 2021 PropertyGuru Real Estate Personality of the Year accolade.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jules Kay, managing director of\u00a0PropertyGuru\u00a0Asia Property Awards &amp; Events, said: \u201cThrough his leadership, his company beat the odds, increasing its total revenue by 29.9 percent year-on-year. Even more impressive, he proved his commitment and determination to innovate and elevate the company\u2019s internal processes, and his passion for helping SMEs succeed.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As the pandemic ravaged many communities, he also made it his mission to care for and support healthcare workers, monks, and at-risk\u00a0neighbourhoods\u00a0in Bangkok and nearby provinces.\u00a0<\/span><span data-contrast=\"auto\">With this recognition, PropertyGuru recognises exemplary leadership, enduring innovation, and admirable generosity.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.asiapropertyawards.com\/en\/watch-16th-propertyguru-thailand-property-awards-first-virtual-red-carpet-and-awards-ceremony\/\" target=\"_blank\" rel=\"noopener\"><strong>More: Watch: 16th PropertyGuru Thailand Property Awards first virtual red carpet and awards ceremony<\/strong><\/a><\/p>\n<p><span data-contrast=\"auto\">Behind this success is an exemplary leader who values his team and their output, ensuring that everyone involved can embody their firm\u2019s high standards and understand the unified message that they need to deliver to their customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For instance,\u00a0all employees \u2013 over 2,000 of them \u2013 must partake in the compulsory EMPOWER LIVING course\u00a0to guarantee that the team works to achieve the same goal.\u00a0They are also tasked to undergo\u00a0the core\u00a0values training,\u00a0which is the combination of\u00a0<\/span><i><span data-contrast=\"auto\">Outward Mindset\u00a0<\/span><\/i><span data-contrast=\"auto\">and\u00a0<\/span><i><span data-contrast=\"auto\">Design Thinking<\/span><\/i><span data-contrast=\"auto\">\u00a0that serves as their guide.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Even before the onslaught of the pandemic, he has been an advocate for innovation. Recently, his firm collaborated with\u00a0a professor from Stanford University to adopt the\u00a0<\/span><i><span data-contrast=\"auto\">Stanford Design Thinking Methodology<\/span><\/i><span data-contrast=\"auto\">, in hopes of better understanding users\u2019 needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><img decoding=\"async\" class=\"alignnone wp-image-26421\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/AP_ANUPHONG-ASSAVABHOKHIN-1-re.jpg\" alt=\"\" width=\"1013\" height=\"676\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/AP_ANUPHONG-ASSAVABHOKHIN-1-re.jpg 2500w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/AP_ANUPHONG-ASSAVABHOKHIN-1-re-400x267.jpg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/AP_ANUPHONG-ASSAVABHOKHIN-1-re-600x400.jpg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/AP_ANUPHONG-ASSAVABHOKHIN-1-re-768x512.jpg 768w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/AP_ANUPHONG-ASSAVABHOKHIN-1-re-1536x1025.jpg 1536w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/12\/AP_ANUPHONG-ASSAVABHOKHIN-1-re-2048x1366.jpg 2048w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">As a true testament to their EMPOWER LIVING mission, the company CEO has stayed active in philanthrophy. Under his leadership, they started a programme where 30 Thai SMEs can learn to build their businesses and bring them up to speed so they can grow together with AP Thailand.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In 2021, they also launched the\u00a0<\/span><i><span data-contrast=\"auto\">AP Save Lives, Protect People\u00a0<\/span><\/i><span data-contrast=\"auto\">campaign to care for people affected by the pandemic, including\u00a0Buddhist monks and communities in 10 at-risk areas of Bangkok and nearby provinces, as well as their own construction workers living in camps during the one-month force closure of the government.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Throughout the years, Anuphong Assavabhokhin has showcased his love for his country in more ways than one. When the editors asked him why he chose to invest in Thailand, he answered: \u201cI have to say that I have been in this business since I was born. My mother is one of the first generations of Thailand\u2019s real estate developers. So, being a developer is in my blood.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">More than that, I am fascinated by the fact that our business is \u2018to make the most important dream of people come true\u2019.\u00a0 That is, owning a place they can call home.\u00a0These are the reasons why I am so passionate in real estate business.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.asiapropertyawards.com\/en\/great-resort-urban-developers-emerge-victorious-at-16th-propertyguru-thailand-property-awards\/\" target=\"_blank\" rel=\"noopener\">More: Great resort, urban developers emerge victorious at 16th PropertyGuru Thailand Property Awards<\/a><\/strong><\/p>\n<p><span data-contrast=\"auto\">For 30 years, he has been the backbone of AP (Thailand) and has helped countless individuals\u2019 dreams come true. To date, their expanding portfolio boasts more than 200 condominiums, townhouses, and single-home developments in high-calibre locations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The 16th\u00a0PropertyGuru\u00a0Thailand Property Awards\u00a0programme\u00a0is supported by gold sponsors IHI, JLL, and Mitsubishi Electric Kang Yong\u00a0Watana; bronze sponsor\u00a0Bathic; official portal partner\u00a0DDproperty.com; official cable TV partner History Channel; official magazine\u00a0PropertyGuru\u00a0Property Report; official supplier\u00a0GFour\u00a0Wines and Spirits; official PR partner Infinity Communications; media partners Discover Pattaya, Hot Magazine,\u00a0Locanation, Luxury Society Asia, Pattaya Trader and\u00a0REm\u00a0Thailand; official charity partner Right To Play; official ESG partner Baan Dek Foundation; supporting associations Asia\u00a0MarTech\u00a0Society, Green Building Consulting &amp; Engineering, and British Chamber of Commerce Thailand; and official supervisor HLB.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For more information, email\u00a0<\/span><a href=\"mailto:awards@propertyguru.com\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">awards@propertyguru.com<\/span><\/a><span data-contrast=\"none\">\u00a0or visit the official website:\u00a0<\/span><a href=\"http:\/\/asiapropertyawards.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">AsiaPropertyAwards.com<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In such a challenging time for the industry, Founder Anuphong Assavabhokhin ushered his team to success by growing their revenue 29.9 percent year-on-year <\/p>\n","protected":false},"author":9,"featured_media":26419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[101,5],"tags":[133,286],"class_list":["post-26418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-property-awards","category-winners","tag-thailand","tag-thailand-property-awards","news_country-thailand","news_author-property-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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