{"id":25757,"date":"2021-11-10T16:20:43","date_gmt":"2021-11-10T09:20:43","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=25757"},"modified":"2021-11-10T16:44:03","modified_gmt":"2021-11-10T09:44:03","slug":"asia-martech-society-partners-with-propertyguru-as-supporting-association-for-asia-property-awards-asia-real-estate-summit","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/asia-martech-society-partners-with-propertyguru-as-supporting-association-for-asia-property-awards-asia-real-estate-summit\/","title":{"rendered":"Asia MarTech Society partners as Supporting Association for PropertyGuru Asia Property Awards"},"content":{"rendered":"<p><span class=\"NormalTextRun BCX0 SCXW38809075\">The region\u2019s premier\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX0 SCXW38809075\">organiser<\/span><span class=\"NormalTextRun BCX0 SCXW38809075\">\u00a0of\u00a0<\/span><span class=\"NormalTextRun BCX0 SCXW38809075\">prestigious<\/span><span class=\"NormalTextRun BCX0 SCXW38809075\">\u00a0<\/span><span class=\"NormalTextRun BCX0 SCXW38809075\">events for the sector\u2019s t<\/span><span class=\"NormalTextRun BCX0 SCXW38809075\">op<\/span><span class=\"NormalTextRun BCX0 SCXW38809075\">\u00a0leaders is pleased to have the endorsement of Asia\u2019s marketing technology community<\/span><\/p>\n<p><span data-contrast=\"auto\"><img decoding=\"async\" class=\"alignnone wp-image-25764\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Asia-MarTech.001-1.jpeg\" alt=\"\" width=\"1000\" height=\"563\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Asia-MarTech.001-1.jpeg 2000w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Asia-MarTech.001-1-400x225.jpeg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Asia-MarTech.001-1-600x338.jpeg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Asia-MarTech.001-1-768x432.jpeg 768w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Asia-MarTech.001-1-1536x865.jpeg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">PropertyGuru Asia Property Awards and Asia Real Estate Summit is pleased to announce our partnership with <\/span><a href=\"https:\/\/www.asiamartech.org\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Asia\u00a0MarTech\u00a0Society<\/span><\/a><span data-contrast=\"auto\">, an independent,\u00a0non-profit\u00a0organisation\u00a0that represents the marketing technology community in the region, as the Supporting Association for 2021.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Property technology has shown great potential for over a decade, but it was only during the dawn of the pandemic when the sector truly embraced it and realised its potential. Through this partnership, we aim to connect the real estate industry\u2019s decision-makers with tech professionals, paving the way for promising partnerships and business opportunities.\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWith the emergence of numerous new tech-enabled platforms and tools in AI and data analytics in recent years, digital transformation has become increasingly essential in the development of Asia&#8217;s real estate and property business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Similarly, the use of marketing technology and automation\u00a0has\u00a0greatly aided in the production of leads and business growth for the real estate sector, from property search through purchasing and selling. As a result, there is a significant link between the two,\u201d said Ken Ip, chairman of the Asia\u00a0MarTech\u00a0Society.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Established in 2018, Asia\u00a0MarTech\u00a0Society is a community\/association that connects\u00a0MarTech\u00a0players and industry stakeholders in Asia. It aspires to promote the adoption of\u00a0MarTech\u00a0in the region and facilitate intra-regional trade in\u00a0MarTech\u00a0through events, knowledge sharing and management, and strategic partnership with\u00a0MarTech\u00a0peer\u00a0organisations\u00a0in Europe and the United States. Asia\u00a0MarTech\u00a0also actively engages stakeholders such as governments,\u00a0martech\u00a0developers, and institutional investors.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Founded\u00a0in 2005, the\u00a0PropertyGuru\u00a0Asia Property Awards\u00a0has\u00a0an\u00a0unparalleled reputation for being credible, fair,\u00a0and transparent, with an independent panel of judges and trusted awards supervisor.\u00a0The\u00a0programme\u00a0hosts several annual gala dinners\u00a0in physical and virtual formats, welcoming\u00a0hundreds of\u00a0C-level executives,\u00a0senior\u00a0industry figures, and\u00a0property seekers\u00a0from around the region.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Widely\u00a0recognised\u00a0as a professionally-run international awards series, the 16-year-old\u00a0programme\u00a0continues to set the gold standard for achievement and success in the Asia\u00a0Pacific\u00a0real estate sector.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">For more information, visit\u00a0<\/span><\/i><a href=\"http:\/\/asiapropertyawards.com\/\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"none\">AsiaPropertyAwards.com<\/span><\/i><\/a><i><span data-contrast=\"auto\">\u00a0or email\u00a0<\/span><\/i><a href=\"mailto:awards@propertyguru.com\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"none\">awards@propertyguru.com<\/span><\/i><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The region\u2019s premier organiser of prestigious events for the sector\u2019s top leaders is pleased to have the endorsement of Asia\u2019s marketing technology community<\/p>\n","protected":false},"author":9,"featured_media":25764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92,3],"tags":[215,2457,452,159],"class_list":["post-25757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press","tag-asia","tag-marketing-technology","tag-proptech","tag-tech","news_country-asia","news_author-gynen-kyra-toriano"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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