{"id":25693,"date":"2021-11-05T10:18:47","date_gmt":"2021-11-05T03:18:47","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=25693"},"modified":"2021-11-05T10:22:54","modified_gmt":"2021-11-05T03:22:54","slug":"batdongsan-com-vn-announces-its-new-brand-identity-and-the-launch-of-project-hub","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/batdongsan-com-vn-announces-its-new-brand-identity-and-the-launch-of-project-hub\/","title":{"rendered":"Batdongsan.com.vn announces its new brand identity and the launch of Project Hub"},"content":{"rendered":"<p>Batdongsan.com.vn, a member of PropertyGuru Group,\u00a0launched the Project\u00a0Hub\u00a0to\u00a0provide\u00a0an \u201call-in-one\u201d destination for\u00a0property\u00a0seekers across Vietnam<\/p>\n<p><i><span data-contrast=\"auto\"><img decoding=\"async\" class=\"alignnone size-full wp-image-25694\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Du\u031b\u0323-a\u0301n-3-Project-Hub.png\" alt=\"\" width=\"1480\" height=\"872\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Du\u031b\u0323-a\u0301n-3-Project-Hub.png 1480w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Du\u031b\u0323-a\u0301n-3-Project-Hub-400x236.png 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Du\u031b\u0323-a\u0301n-3-Project-Hub-600x354.png 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Du\u031b\u0323-a\u0301n-3-Project-Hub-768x452.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/span><\/i><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Batdongsan.com.vn, the No.1 property website in Vietnam, announced its new brand identity after 15 years of operation, together with the launch Project Hub<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">Project\u00a0Hub\u00a0is\u00a0an\u00a0\u201call-in-one\u201d destination for\u00a0property seekers\u00a0as well as developers and agencies\u00a0featuring\u00a0thousands of\u00a0projects\u00a0and objective\u00a0project\u00a0review videos<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">These changes follow a series of enhancements to the user interface and search features and mark a new phase focused on product\u00a0innovations<\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">As the market leader in Vietnam, Batdongsan.com.vn is committed to making property search an easy experience and relevant property information widely accessible to property seekers<\/li>\n<\/ul>\n<p>Hanoi, Vietnam \u2014 2 November 2021<\/p>\n<p><a href=\"https:\/\/batdongsan.com.vn\/\" target=\"_blank\" rel=\"noopener\">Batdongsan.com.vn<\/a>, a member of PropertyGuru Group, officially adopted a new brand identity and launched the Project Hub to provide an \u201call-in-one\u201d destination for property seekers across Vietnam. These changes have been rolled out across all versions of PC, mobile, app as well as communication activities and events of Batdongsan.com.vn.<\/p>\n<p><span data-contrast=\"auto\">The aforementioned updates mark an important milestone for Batdongsan.com.vn as it takes the Vietnam property market into a new phase.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Founded 15 years ago with a vision to make the process of finding a home easier by bringing it online with technology innovations, Batdongsan.com.vn became the No.1 property website in Vietnam for property seekers.\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">As the\u00a0<\/span><span data-contrast=\"none\">digital\u00a0<\/span><span data-contrast=\"none\">expectations of Vietnamese consumers increas<\/span><span data-contrast=\"none\">e<\/span><span data-contrast=\"none\"> over time,\u00a0<\/span><span data-contrast=\"auto\">Batdongsan.com.vn<\/span><span data-contrast=\"auto\">\u00a0is<\/span><span data-contrast=\"auto\">\u00a0committed to\u00a0<\/span><span data-contrast=\"auto\">bringing\u00a0<\/span><span data-contrast=\"auto\">innovati<\/span><span data-contrast=\"auto\">ve products and solutions that make property search an easy experience and making relevant property information accessible to property seekers. <\/span><\/p>\n<p><span data-contrast=\"none\">Yesterday, the company took it to the next step by closing an important missing connection between resale and new projects into a single marketplace.<\/span><span data-contrast=\"auto\"> Property seekers now have the capacity to search for information on thousands of resale, new, and about-to-launch projects at Batdongsan.com.vn&#8217;s Project Hub, as well as access available properties with millions of listings per month.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0Project\u00a0Hub<\/span><span data-contrast=\"none\">\u00a0is rooted in\u00a0insights\u00a0<\/span><span data-contrast=\"none\">around\u00a0<\/span><span data-contrast=\"none\">young families\u2019 needs and challenges in buying a new home in a new apartment project, especially in big cities. Unverified information can be confusing for seekers, especially those buying a home for the first time.\u00a0<\/span><span data-contrast=\"auto\">Project\u00a0Hub<\/span><span data-contrast=\"none\">\u00a0solves\u00a0their concerns\u00a0by providing: <\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Comprehensive and accurate information about projects<\/span><\/li>\n<li><span data-contrast=\"none\">Objective reviews, analysis, <\/span><span data-contrast=\"none\">and\u00a0<\/span><span data-contrast=\"none\">comparison from Batdongsan.com.vn reviewers<\/span><\/li>\n<li><span data-contrast=\"none\">Area insider review, including facilities, price trend<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">, and lifestyle in the neighbourhood area<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Robert Vu, chief executive officer at Batdongsan.com.vn, said: <\/span>\u201cAfter a long period of development in Vietnam and three years since joining PropertyGuru Group to leverage the advantages and resources of technology, data sources and governance from the multinational Group,\u00a0the bulk of our investment has been put into improving user experience on our website and new function development.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-25696 size-full\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Homepage-1.png\" alt=\"\" width=\"1480\" height=\"872\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Homepage-1.png 1480w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Homepage-1-400x236.png 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Homepage-1-600x354.png 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/11\/Homepage-1-768x452.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/p>\n<p>Innovations have been constantly made and today we mark a new phase with the goal of outstanding development, reaching further, faster, and putting ourselves in the general development of the Asia market. Moreover, we desire to bring our brand values \u200b\u200bto users in a more practical way, not only meeting their needs of finding\u00a0a\u00a0suitable property\u00a0but also showing\u00a0our empathy\u00a0and\u00a0guidance\u00a0for\u00a0users\u00a0during the process of seeking\u00a0a\u00a0property.\u201d<\/p>\n<p><span data-contrast=\"none\">Since 2013, property seekers have associated the blue roof logo with Batdongsan.com.vn<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-contrast=\"none\">From yesterday onwards, the new brand identity reflects a new logo that inherits its ae<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">thetics from<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">the PropertyGuru Group logo\u00a0currently used across key markets in Southeast Asia.\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The logo is made up of two distinct and interconnected roofs that symbolise peoples\u2019 life journey and their homes at each life stage. <\/span><span data-contrast=\"none\">The interconnection between the two roofs represent<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\"> how Batdongsan.com.vn supports property seekers\u00a0every step of the way.\u202f Always pointing forward and rising up,\u00a0<\/span><span data-contrast=\"none\">the\u00a0<\/span><span data-contrast=\"none\">logo conveys a positive, confident, leadership positioning that not only speaks to Batdongsan.com.vn as a company but also the rise\u00a0<\/span><span data-contrast=\"none\">of\u00a0Vietnam\u00a0<\/span><span data-contrast=\"none\">on the world stage.\u202f<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the official announcement of the brand refresh and Project Hub, CEO Robert Vu added: <\/span>\u201cAs a member of PropertyGuru Group, our organisation fully adopts \u201cGurus Come First\u201d philosophy &#8211; people are\u00a0our top priority and\u00a0one of our aspirations is to leave the world better than we found it. Therefore, we build an environment where employees can be proud to be good citizens and develop products with the vision of becoming a \u201ctrusted advisor\u201d to guide home seekers to make confident decisions on buying, selling, renting, leasing, or investing in real estate. Besides, by providing market reports and property-related information, we impulse market transparency day by day. We are committed to investing more heavily in people and technology to serve our long-term purpose: to help every Vietnamese have a place to call home.\u201d<\/p>\n<p><em>For more information, visit <a href=\"https:\/\/batdongsan.com.vn\/tin-tuc\" target=\"_blank\" rel=\"noopener\">batdongsan.com.vn\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Batdongsan.com.vn, a member of PropertyGuru Group,\u00a0launched the Project\u00a0Hub\u00a0to\u00a0provide\u00a0an \u201call-in-one\u201d destination  for\u00a0property\u00a0seekers across Vietnam<\/p>\n","protected":false},"author":12,"featured_media":25694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92,3],"tags":[2449,2450,135],"class_list":["post-25693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press","tag-project-hub","tag-property-website","tag-vietnam","news_country-vietnam","news_author-property-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Batdongsan.com.vn announces its new brand identity and the launch of Project Hub | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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