






{"id":25269,"date":"2021-09-20T10:32:48","date_gmt":"2021-09-20T03:32:48","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=25269"},"modified":"2021-09-20T10:32:48","modified_gmt":"2021-09-20T03:32:48","slug":"pandemic-accelerates-technological-transformation-and-interest-in-vietnam","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/pandemic-accelerates-technological-transformation-and-interest-in-vietnam\/","title":{"rendered":"Pandemic accelerates technological transformation and interest in Vietnam"},"content":{"rendered":"<p><span data-contrast=\"auto\">Real estate further adopts\u00a0digitisation, while consumers\u00a0have\u00a0a growing\u00a0interest\u00a0in\u00a0digital banking\u00a0payment<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<figure id=\"attachment_25270\" aria-describedby=\"caption-attachment-25270\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-25270 size-full\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/09\/processed-12-11.jpeg\" alt=\"\" width=\"1000\" height=\"587\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/09\/processed-12-11.jpeg 1000w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/09\/processed-12-11-400x235.jpeg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/09\/processed-12-11-600x352.jpeg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/09\/processed-12-11-768x451.jpeg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-25270\" class=\"wp-caption-text\">Technology is the backbone nowadays, controlling various business aspects from operational systems to mechanisms to interact with customers.\u00a0\u00a0buiminhvu\/Shutterstock<\/figcaption><\/figure>\n<p><span data-contrast=\"auto\">As the COVID-19 pandemic continues, companies in Vietnam say that the widespread in turn has accelerated technological transformation and digitisation, reported <a href=\"https:\/\/vietnamnews.vn\/economy\/1033622\/pandemic-speeds-up-digitisation-technology-transformation.html\" target=\"_blank\" rel=\"noopener\">Vietnam News<\/a>. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Angus Liew, general director of Gamuda Land HCMC,\u00a0said,\u00a0\u201cDigitisation\u00a0is the future of mankind, not only for real estate but also for\u00a0all other\u00a0business\u00a0sectors, and people\u2019s lifestyles\u00a0as well. It\u2019s an irreversible trend. Nowadays we can see everyone is talking about AI, industry 4.0, etc.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Gamuda Land Vietnam is an award-winning developer, having won many accolades including Best Developer at the PropertyGuru Asia Property Awards Vietnam 2020. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Technology is the backbone nowadays, controlling various business aspects from operational systems to mechanisms to interact with customers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Gamuda Land Vietnam plans to launch a mobile application, \u2018GL Lifestyle\u2019, possibly in the first quarter of 2022.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThis app is much more than just a technological\u00a0product,\u00a0it is itself an\u00a0online\u00a0ecosystem. Whatever\u00a0features and services we have in our townships can be accessed through this app. It also connects our retailers and F&amp;B, lifestyle and educational services with users,\u201d said Liew.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Digital platforms expanded the company\u2019s sales soon after COVID-19 first began, in which customers could find property deals on the company\u2019s website and the sales team assisted them in real-time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cTechnology helps keep our operations running and allows us to achieve our goals though there are many interruptions in the supply chain,\u201d he added.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additionally, a recent Visa report called \u2018Consumer Payment Attitudes\u2019 revealed a growing interest in digital banking and other new payment technologies.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Around 77 percent of Vietnamese consumers are aware of digital banking, while 31 percent are\u00a0using\u00a0it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Meanwhile, there is growing interest in emerging payment methods (83 percent). Biometric payments using fingerprint scans, voice, facial recognition, and retina scan are particularly of appeal.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.asiapropertyawards.com\/en\/vietnam-green-travel-pass-to-help-boost-economic-and-tourism-activities\/\" target=\"_blank\" rel=\"noopener\"><strong>More: Vietnam Green Travel Pass to help boost economic and tourism activities<\/strong><\/a><\/p>\n<p><span data-contrast=\"auto\">Numberless cards are also progressively gaining attentiveness with 62 percent of consumers now aware and 77 percent are saying they would use them. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe COVID-19 pandemic has given a tremendous push for all forms of cashless payments across small-ticket categories,\u201d \u0110\u1eb7ng Tuy\u1ebft Dung,\u00a0country manager for\u00a0Visa\u00a0Vietnam and Laos, said.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThese trends have found extremely\u00a0fertile\u00a0ground among Vi\u1ec7t\u00a0Nam\u2019s young and adaptable population, with Gen Z consumers showing\u00a0significant trust and excitement in new payment\u00a0services\u00a0and consumption channels like social commerce.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:330}\">\u00a0<\/span><\/p>\n<div class=\"entry-content\">\n<div class=\"entry-content\">\n<div class=\"entry-content\">\n<div class=\"entry-content\">\n<div class=\"entry-content\">\n<div class=\"entry-content\">\n<div class=\"entry-content\">\n<div class=\"entry-content\">\n<p><em>The Property Report editors wrote this article. For more information, email:\u00a0<\/em><em><a href=\"mailto:propertyreport@propertyguru.com\" target=\"_blank\" rel=\"noopener\">propertyreport@propertyguru.com<\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Real estate further adopts\u00a0digitisation, while consumers\u00a0have\u00a0a growing\u00a0interest\u00a0in\u00a0digital banking\u00a0payment\u00a0<\/p>\n","protected":false},"author":12,"featured_media":25270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92,1],"tags":[1135,1058,582,135],"class_list":["post-25269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-property-report","tag-digital-transformation","tag-market-insights","tag-technology","tag-vietnam","news_country-vietnam","news_author-property-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pandemic accelerates technological transformation and interest in Vietnam | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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