{"id":25169,"date":"2021-09-09T11:59:51","date_gmt":"2021-09-09T04:59:51","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=25169"},"modified":"2021-09-10T15:55:57","modified_gmt":"2021-09-10T08:55:57","slug":"natural-highs","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/natural-highs\/","title":{"rendered":"Niseko, Japan\u2019s legendary ski enclave, rides high on a wave of interest from investors"},"content":{"rendered":"

With people seeking safe ways of re-engaging with the outside world, the pandemic has steered investment in key ski markets back on-piste<\/p>\n

\"\"
This may be the year when the health benefits of mountain living are brought into focus. CharlieWood\/Shutterstock<\/figcaption><\/figure>\n

Storm clouds have been gathering above the peaks of established winter resort markets for some time, even pre-pandemic. Waning skiing numbers were partially blamed on shifts in weather patterns, with unseasonably mild winters and low snowfall robbing Alpine and North American slopes of their allure. Millennials, meanwhile, have been slow to replace the baby boomers that fuelled the industry for decades.<\/p>\n

Fears were stoked in 2019 when leading global winter-sports industry researcher and consultant Laurent Vanat revealed that Alpine visitor numbers for the 2018-19 season had dropped by 12 million to 164 million since 2008-09. Given the prior decline, it was inevitable that many in the industry viewed the global pandemic as a death knell. That, however, has not necessarily been the case, according to Kate Everett-Allen, Knight Frank\u2019s head of international residential research.<\/p>\n

\u201cHomeowners are revaluating their lifestyles and working patterns, holiday plans are being upended and rental incomes have been depleted,\u201d she says. \u201cBut this may also be the year when the health benefits of mountain living are brought into focus. The combination of fresh air, open space, recreational activities, good healthcare, and reliable WiFi makes alpine living an obvious choice for those seeking shelter from the pandemic. We are seeing the birth of a new trend\u2014the blurring of the lines between primary and secondary residences.\u201d<\/p>\n

Wellness has held a small but growing position in the real estate industry over the last decade, with homes, offices and communities increasingly being designed and built to include an emphasis on natural materials, eco-friendly solutions, and new technologies that aim to support longer, healthier, and more balanced lives. The trend has inevitably been accelerated by the pandemic. Knight Frank\u2019s recent Attitudes Survey reveals that 26 percent of ultra-high net worth individuals plan to purchase a new home in 2021, with the biggest driver the desire to upgrade main residences.<\/p>\n

In Switzerland, the repercussions could be significant for the luxury resort market. With many employees in Geneva, Lausanne or Montreux no longer office-bound, there has been a rush to relocate to the mountains since the outbreak. According to Russell Collins, head of real estate at Andermatt Swiss Alps, the property firm\u2019s sales hit CHF76.6m ($83.5m) in 2020, a 25 percent year-on-year increase. Its latest development, the 34-unit, Japanese-inspired KOYA, sold out within two weeks of launching earlier this year, with foreign investors accounting for about 20 percent of total sales.<\/p>\n

The combination of fresh air, open space, recreational activities, good healthcare and reliable wifi makes alpine living an obvious choice for those seeking shelter from the pandemic<\/p><\/blockquote>\n

“The country\u2019s popularity has been on the ascendance for several years amongst wealthy overseas buyers, particularly from Asia,\u201d he says. \u201cThis trend has been supercharged by the pandemic, with more Asian investors now searching for a lifestyle property in the Swiss Alps for both utility and investment purposes.\u201d<\/p>\n

Andermatt has gained popularity as a place for year-round residency, partly owing to a highly appealing lump-sum tax residency scheme offered by the local municipality of Uri. It is also one of the only regions in Switzerland where foreigners have the same rights to owning and holding a freehold property as Swiss residents. There is no stamp duty on property, meanwhile, and the buying cost is only 0.3 percent, which covers the notary public fees and land title deed registration fees.<\/p>\n

\u201cDiffering from other major global winter resort destinations like Aspen or Niseko in Japan, Switzerland is an appealing country for Asian investors due to currency stability, the country\u2019s high standard of living, excellent international schools, and proximity to several major European cities,\u201d adds Collins.<\/p>\n

More: Japan\u2019s luxury travel industry anticipates recovery in 2022<\/strong><\/a><\/p>\n

Niseko may lack Andermatt\u2019s global connectivity and top-class international education institutes, as well as permanent residency opportunities\u2014Japan\u2019s immigration laws are notoriously strict\u2014but it does of course offer easier accessibility to Asian investors in search of a convenient bolthole in the snow. More consistent snowfall than its European and North American counterparts and the emergence of increasingly upscale communities have also contributed towards Niseko\u2019s evolution from undiscovered to Asia\u2019s undisputed premier ski resort in little over a decade.<\/p>\n

Asia-based investors have been the driving force behind the town\u2019s real estate growth, starting with wealthy Hong Kong professionals and gradually shifting towards Southeast Asian and mainland Chinese buyers in recent years. For a destination that relies heavily on converting international tourism into property transactions, however, the pandemic has forced Niseko\u2019s developers and agents to look closer to home.<\/p>\n

\"\"
Andermatt\u2019s lump-sum tax residency scheme has made it a favourite for foreign buyers. BorisStroujko\/Shutterstock<\/figcaption><\/figure>\n

\u201cGiven the immigration and travel restrictions, we have not seen significant demand from overseas investors,\u201d says Eddie Guillemette, CEO of property management company Midori no Ki and member of the esteemed PropertyGuru Asia Property Awards (Greater Niseko) judging panel. \u201cJapanese buyers and long-stay guests, meanwhile, have been rediscovering Niseko, buoyed by the combination of remote working opportunities, world-class amenities and the natural environment.\u201d<\/p>\n

Most of this demand, according to Guillemette, is focused on land around the periphery of Niseko\u2019s high-end hub Hirafu, which is often up to 500 percent cheaper than comparable plots closer to the slopes.<\/p>\n

Still, most Niseko-based observers agree that while an uptick in local interest is a healthy long-term trend for the market, foreign investment will only continue to increase in the coming years, with Niseko competing and potentially surpassing the old dames of Europe and North America\u2019s newer hotspots as the world\u2019s top winter resort property destination.<\/p>\n

“We\u2019re the new kid on the block so the investment runway is long and there will be years of growth ahead,\u201d explains Paul Butkovich, head of sales at property and project management company H2 Real Estate. \u201cNiseko also undoubtedly offers the most consistent and best quality powder snow experience year on year and is known for delivering that consistently in a world where global warming is affecting ski resorts and snowpack. And finally, it\u2019s hard to believe but property is still cheap here, especially compared to the established markets.\u201d<\/p>\n

More: Sales of commercial real estate in Japan records at $11.2 billion<\/strong><\/a><\/p>\n

With its abundance of year-round lifestyle options, including world-class restaurants, retail outlets and outdoor pursuits, in addition to a growing focus on health and wellness, it\u2019s little wonder that Niseko\u2019s popularity has yet to peak.<\/p>\n

Indeed, resort markets in Europe and Niseko offer freedom, space, fresh air, nature, exercise, adventures with family and friends, escapism\u2014all the things that lockdown did not provide, so it is perhaps not surprising that winter resort destinations are resonating more than ever with homeowners boasting the financial means to hit the slopes.<\/p>\n

“The last 18 months have just positively reinforced and confirmed what the market was already thinking before the pandemic: Cities are polluted, kids are addicted to their iPhones, and families are busier than ever before and communicate less,\u201d Butkovich adds. \u201cTherefore, buying a home in Hokkaido makes perfect sense for people that actually want to invest in their families\u2019 wellbeing and the long-term lifestyle goals of getting back to nature and unplugging from the rat race.\u201d<\/p>\n

The original version of this article appeared in\u00a0Issue No. 167<\/a>\u00a0of\u00a0PropertyGuru Property Report Magazine<\/a>.
\nWrite to our editors at\u00a0propertyreport@propertyguru.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The pandemic has steered investment in key ski destinations back on-piste<\/p>\n","protected":false},"author":9,"featured_media":25170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[561,97,92],"tags":[1020,146,528,2322,322],"class_list":["post-25169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destination","category-magazine","category-news","tag-greater-niseko","tag-japan","tag-market-update","tag-ski-resorts","tag-tourism","news_country-japan","news_author-liam-aran-barnes"],"acf":[],"yoast_head":"\nNiseko, Japan\u2019s legendary ski enclave, rides high on a wave of interest from investors | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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