






{"id":24278,"date":"2021-06-30T14:21:53","date_gmt":"2021-06-30T07:21:53","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=24278"},"modified":"2025-02-06T11:04:33","modified_gmt":"2025-02-06T04:04:33","slug":"why-sustainability-should-no-longer-be-an-afterthought-in-design","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/why-sustainability-should-no-longer-be-an-afterthought-in-design\/","title":{"rendered":"Why sustainability should no longer be an afterthought in design"},"content":{"rendered":"<p><span class=\"TextRun SCXW43939401 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW43939401 BCX0\">Sustainability now means resiliency and being able to evolve during a time of exponential change<\/span><\/span><\/p>\n<figure id=\"attachment_24279\" aria-describedby=\"caption-attachment-24279\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-24279 size-full\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/06\/shutterstock_1444968710.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/06\/shutterstock_1444968710.jpg 1000w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/06\/shutterstock_1444968710-400x267.jpg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/06\/shutterstock_1444968710-600x400.jpg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/06\/shutterstock_1444968710-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-24279\" class=\"wp-caption-text\">Buildings should enable occupants to live a healthier, happier, more meaningful sustainable lifestyles. D-Krab\/Shutterstock<\/figcaption><\/figure>\n<p><span data-contrast=\"auto\">\u201cDesign can define human progress.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tim Kobe,\u00a0founder and chief executive officer of Eight Inc,\u00a0highlighted this statement during his\u00a0design keynote speech at the\u00a0<\/span><span data-contrast=\"none\">first\u00a0virtual edition of the\u00a0annual\u00a0<\/span><a href=\"https:\/\/www.asiarealestatesummit.com\/design-legend-tim-kobe-redefines-user-experience-in-business-approach-and-architectural-design\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">PropertyGuru Asia Real Estate Summit<\/span><span data-contrast=\"auto\">.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Since its inception, Eight Inc has been known to design meaningful human experiences that require much more than simply\u00a0<\/span><a href=\"https:\/\/www.asiapropertyawards.com\/en\/tim-kobe-apple-store-creator-redefines-user-experience\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">understanding human behavior<\/span><\/a>.<span data-contrast=\"auto\"> The experience masterplan encourages designers to be open to change, as well as users\u2019 perspectives so you can clearly focus on what you want them to get out of the experience. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">The human outcome<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Designing begins with conceptualising the human outcome. To do this, Tim suggested asking yourself, &#8220;What are we doing to help make people&#8217;s lives better and to change their lives in a significant way?&#8221; <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Take, for instance, the classic Apple iPod. When it was first introduced, Steve Jobs described it as \u201can amazing little device that holds a thousand songs that goes right in my pocket.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Having worked with the co-founder of Apple himself when Eight Inc designed the first Apple Store concept, Tim clarified that Steve did not just celebrate a technological accomplishment, but also the human outcome since it improved users\u2019 lives and it allowed them to have a greater connection with music.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">&#8220;And this is the basis that we look at when we think of the human outcome first.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As a designer, your end goal should be making a positive contribution to the user\u2019 lives by designing buildings that enable them to live healthier, happier, more meaningful sustainable lifestyles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Sustainability is equal to survivability<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sustainability nowadays means resiliency and being able to evolve during a time of exponential change. The problem with this is that change is something people have always been uncomfortable with and have always had trouble adapting to.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Yet, Tim believes that we live in an era of\u00a0incredible opportunities.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Exponential change may outmatch our ability to respond, but this just means\u00a0looking forward\u00a0to what the future has in store and redefining\u00a0the risks\u00a0that\u00a0you\u00a0were used to in the past.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIn the past, when things changed slowly, making change was a risk. Today, as things progress rapidly, keeping the status quo is maybe one of the riskiest moves you can do,\u201d advised he.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.asiapropertyawards.com\/en\/green-financing\/\" target=\"_blank\" rel=\"noopener\"><strong>More: If green buildings are crucial to addressing climate change, why aren\u2019t we seeing more of them?<\/strong><\/a><\/p>\n<p><span data-contrast=\"auto\">In Singapore, Eight Inc worked with Temasek on a new project that aims to define a new economy for the city-state within an experience, space, and architecture that encourages the creative economy. By embracing the creative economy, Singapore is opening up more opportunities for creators, allowing their minds to conceive new themes and trends, and enabling them to thrive, thus creating a sustainable economy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As a result, the firm found that in the near term, Singapore has surpassed the US as one of the most competitive economies. \u201cSo creating this framework for the future can have an enormous impact both in terms of creating value not just for the company, but for a country or region,\u201d noted Tim.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Committing to sustainability<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We live in a time where\u00a0developers, architects, and designers\u00a0understand the importance of sustainability, but it takes courage to\u00a0actually commit\u00a0to it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We are aware that 60 percent of carbon emissions come from building creation and\u00a0<\/span><span data-contrast=\"auto\">operations\u00a0so the real estate industry\u00a0has\u00a0a huge impact on the environment and our future, and it depends on us whether we\u00a0take action\u00a0on it.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.asiapropertyawards.com\/en\/buildings-under-construction-esg-principles-environmental-and-social-awareness\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">More: Buildings under construction: The impact on the environment and on its workforce<\/span><\/b><\/a><\/p>\n<p><span data-contrast=\"auto\">The San Francisco government is one example that has taken a stand against climate change simply by introducing a new policy that benefits developers who promote sustainability. Essentially, they provided preferential treatment for project approvals to developments that meet sustainability standards. This cost the government virtually nothing, yet provided the developers with a competitive edge and a preferred position over the others.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This policy is just one of the many solutions that each country can implement to promote climate action. We already feel the impact of climate change on our world so sustainability shouldn\u2019t just be an afterthought anymore. It should be a priority. And for this to happen, real estate leaders need to lead the change, with or without the support of the government.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cSustainability needs a champion. Architects and designers\u00a0have to\u00a0play a role. And so do developers,\u201d implored Tim.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>This article originally appeared in\u00a0<a href=\"https:\/\/www.asiarealestatesummit.com\/why-sustainability-should-no-longer-be-an-afterthought-in-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">asiarealestatesummit.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability now mean resiliency and being able to evolve during a time of exponential change<\/p>\n","protected":false},"author":9,"featured_media":24279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[816,541],"tags":[299,607,2020,462,610],"class_list":["post-24278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-real-estate-summit","category-design-focus","tag-architecture","tag-design","tag-development","tag-sustainability","tag-sustainable-development","news_country-rest-of-the-world","news_author-gynen-kyra-toriano"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why sustainability should no longer be an afterthought in design | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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