{"id":23603,"date":"2021-06-07T12:54:35","date_gmt":"2021-06-07T05:54:35","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=23603"},"modified":"2021-06-07T12:54:35","modified_gmt":"2021-06-07T05:54:35","slug":"hotels-across-asia-pacific-launch-wellness-experiences-for-guests-wellbeing","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/hotels-across-asia-pacific-launch-wellness-experiences-for-guests-wellbeing\/","title":{"rendered":"Hotels across Asia Pacific launch wellness experiences for guests\u2019 wellbeing"},"content":{"rendered":"

The underlying demand from health-conscious guests have encouraged hotels to think more creatively about the activities offered<\/span><\/span>\u00a0<\/span><\/p>\n

\"\"
Banyan Tree redefines customer experience by offering Wellbeing Sanctuaries. Image source: Balcony Media Group<\/figcaption><\/figure>\n

In Asia\u00a0Pacific,\u00a0a study published on\u00a0<\/span>Hotel Online<\/span><\/a>\u00a0revealed that\u00a0the hospitality industry has\u00a0widely embraced the\u00a0pandemic-induced\u00a0emerging market for health and wellness tourism,\u00a0offering more\u00a0creative\u00a0wellness activities\u00a0from the usual spa offerings\u00a0to\u00a0entice\u00a0guests who are now seeking to live a more healthy, active lifestyle.<\/span>\u00a0<\/span><\/p>\n

The tourism industry, which was once a thriving and successful economic sector, is currently in distress as borders across the globe have been closed for more than a year and as local tourists opt to stay in the comfort of their own homes. <\/span>\u00a0<\/span><\/p>\n

To encourage domestic tourism, local governments have introduced\u00a0a range of\u00a0deals and discounts, such as the \u201cone night, one dollar\u201d\u00a0scheme\u00a0in Thailand, reported\u00a0<\/span>TTG Asia<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

Meanwhile, hotels have\u00a0kicked up their marketing schemes a notch and have come up with\u00a0distinctive wellness experiences, in hopes to\u00a0draw in more health-conscious guests.<\/span>\u00a0<\/span><\/p>\n

For instance, Meli\u00e1 Koh Samui has started offering private Muay Thai classes led by \u201ca seasoned Thai boxer who has been teaching boxing classes for more than a decade.\u201d They are also offering an \u2018Isolation Indulgence\u2019 package for long-stay guests interested in staying at their deluxe room for 15 days, and taking advantage of their spa services and yoga sessions.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Meli\u00e1\u00a0Koh Samui is under the\u00a0Meli\u00e1\u00a0Hotels and Resorts chain\u00a0that has garnered several global awards, including the 2016\u00a0PropertyGuru\u00a0Asia Property Awards (formerly\u00a0South East Asia Property Awards)\u00a0Best Landscape Architectural Design (South East Asia)\u00a0accolade\u00a0for\u00a0Melia Ho Tram at The Hamptons (Vietnam).<\/span>\u00a0<\/span><\/p>\n

\u00a0More: In the wake of the pandemic, how did fitness centres and wellness-focused residential projects cope?<\/strong><\/span><\/a><\/p>\n

Banyan Tree is another hotel chain that has taken part in this growing trend, redefining customer experience by offering \u201cWellbeing Sanctuaries that combine club floors or resort wings, and dedicated dining and spa options, into one exclusive journey.\u201d Each of their resorts in China, Indonesia, Malaysia, Thailand, and Vietnam are currently developing a programme for their guests based upon their 8 Pillars principle of good sleep, good diet, interaction, intimacy, physical vitality, cultivating the mind, learning and development, harmony with nature, and sustained practices.<\/span><\/p>\n

In 2011, the PropertyGuru Asia Property Awards (formerly South East Asia Property Awards) presented Ho Kwon Ping, the founder and executive chairman of Banyan Tree Group, the prestigious Real Estate Personality of the Year (South East Asia) award.<\/span>\u00a0<\/span><\/p>\n

Despite the challenges faced by the hospitality industry during the pandemic, the global economic outlook is expected to continually improve and Asia Pacific hotels \u201cshould continue to attract capital as the hunt for yield continues,” reported <\/span>The Hotel Conversation<\/span><\/a>, citing data from Colliers.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The underlying demand from health-conscious guests have encouraged hotels to think more creatively about the activities offered <\/p>\n","protected":false},"author":9,"featured_media":23604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92,1],"tags":[223,911],"class_list":["post-23603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-property-report","tag-asia-pacific","tag-wellness","news_country-asia-pacific","news_author-gynen-kyra-toriano"],"acf":[],"yoast_head":"\nHotels across Asia Pacific launch wellness experiences for guests\u2019 wellbeing | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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