{"id":2286,"date":"2019-02-28T10:58:51","date_gmt":"2019-02-28T10:58:51","guid":{"rendered":"http:\/\/pgawards.wpengine.com\/?p=2286"},"modified":"2021-06-04T14:17:46","modified_gmt":"2021-06-04T07:17:46","slug":"in-challenging-market-thai-developers-get-creative","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/in-challenging-market-thai-developers-get-creative\/","title":{"rendered":"In challenging market, Thai developers get creative"},"content":{"rendered":"<figure id=\"attachment_2287\" aria-describedby=\"caption-attachment-2287\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2287\" src=\"http:\/\/pgawards.wpengine.com\/wp-content\/uploads\/2019\/03\/shutterstock_1321882406-compressor.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2019\/03\/shutterstock_1321882406-compressor.jpg 1000w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2019\/03\/shutterstock_1321882406-compressor-300x200.jpg 300w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2019\/03\/shutterstock_1321882406-compressor-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-2287\" class=\"wp-caption-text\">Construction cranes along the Bangkok skyline. Narupon Nimpaiboon\/Shutterstock<\/figcaption><\/figure>\n<p>Residential real estate players in Thailand have turned to generous promotions and industry recognition in anticipation of new macroprudential regulations and other market headwinds this year.<\/p>\n<p>With new loan-to-value (LTV) limits set to bite on 1 April, developers have taken to meting out discounts and other buyer-friendly incentives in a cooling prime condominium segment.<\/p>\n<p>\u201cPrice discounts that had not been seen in this segment for many years are now offered in some projects, though they are primarily limited to units with inferiorities such as less efficient layout, blocked view or less desirable location within the building,\u201d noted Suphin Mechuchep, managing director of JLL Thailand.<\/p>\n<p>The change in LTV limits, designed to quell\u00a0search-for-yield behaviour\u00a0in the residential sector, is likely to increase required downpayments for Thai homes. This is expected to undermine investment demand for unsold studios and one-bedroom condos priced between THB120,000 and 150,000 (USD3,800-4,800) per square metre, research from JLL Thailand showed.<\/p>\n<figure id=\"attachment_2288\" aria-describedby=\"caption-attachment-2288\" style=\"width: 1007px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-2288\" src=\"http:\/\/pgawards.wpengine.com\/wp-content\/uploads\/2019\/03\/Suphin-Mechuchep-Image-3-compressor.jpg\" alt=\"\" width=\"1007\" height=\"667\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2019\/03\/Suphin-Mechuchep-Image-3-compressor.jpg 1007w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2019\/03\/Suphin-Mechuchep-Image-3-compressor-300x199.jpg 300w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2019\/03\/Suphin-Mechuchep-Image-3-compressor-768x509.jpg 768w\" sizes=\"(max-width: 1007px) 100vw, 1007px\" \/><figcaption id=\"caption-attachment-2288\" class=\"wp-caption-text\">JLL Thailand Managing Director Suphin Mechuchep at Tuesday&#8217;s media event in Gaysorn Urban Resort launching this year&#8217;s PropertyGuru Thailand Property Awards<\/figcaption><\/figure>\n<p>\u201cThese units have appeared most popular among investors purchasing more than one unit to put up for rent. Though these smaller condo units are priced far below THB10 million, the requirement for higher downpayment will translate to less purchasing power of investors in this segment,\u201d Suphin said.<\/p>\n<p>JLL also expects property players to seek\u00a0critical acclaim for their projects in an attempt\u00a0to assuage investors uncertain about exposure to a slowing market. \u201cIn the increasingly competitive environment, property developers, owners and investors are looking for ways to enhance the competitiveness for their properties\/projects, including industry recognition,\u201d said Suphin, who heads the panel of judges at this year\u2019s\u00a0PropertyGuru Thailand Property Awards.<\/p>\n<p>Among the expected\u00a0popular categories\u00a0this year will be for Best Mixed Use Development, mirroring the growing trend of connected, integrated or multi-component properties particularly in Bangkok\u2019s cosmopolitan areas.<\/p>\n<p>Mixed-use developments bring about land use synergies in Bangkok where fast-appreciating plot prices have pushed up condominium values despite soft market conditions, JLL Thailand noted.<\/p>\n<p>Several condo developers have adapted to the exorbitant land costs by harnessing technological innovations to minimise construction outlay. Others have opted to secure leasehold land for mixed-use and non-residential projects in efforts to manage cash flow and obtain stronger investment returns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Property players take to promotional pricing, securing leasehold land, and garnering industry recognition in the face of exorbitant land costs and dampened investor sentiment<\/p>\n","protected":false},"author":2,"featured_media":19958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-2286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","news_country-thailand","news_author-property-report"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In challenging market, Thai 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