{"id":19580,"date":"2021-05-28T17:32:34","date_gmt":"2021-05-28T10:32:34","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=12496"},"modified":"2021-06-04T16:13:13","modified_gmt":"2021-06-04T09:13:13","slug":"helping-the-philippines-heal-during-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/helping-the-philippines-heal-during-the-pandemic\/","title":{"rendered":"Helping the Philippines heal during the pandemic"},"content":{"rendered":"

Brought to you by \"\"<\/p>\n

\"\"<\/p>\n

The number one paint manufacturer in the archipelago rises to the occasion in the Filipinos\u2019 time of greatest need<\/strong><\/em><\/p>\n

The pandemic has brought out the best and worst of nations, the Philippines included. The economic and human toll of the disease has been unspeakable, but it has also uncovered humanity\u2019s capacity for empathy and penchant for much-needed change.<\/p>\n

For a disease whose clout lies in isolation and division, leading paint manufacturer Pacific Paint (Boysen) Philippines, Inc., more popularly known as Boysen Paints, drew on the world-renowned power of Filipinos to come together as one. In 2020, the company began embarking on two major campaigns: Boysen Bayanihan Covid-19 Response and the EDSA Bus Carousel Project.<\/p>\n

Bayanihan<\/em> refers to the custom of mutual help and civic unity that originated in house-moving traditions of ancient Filipino villages. Boysen Paints elevated this concept to new heights last year when it launched the Bayanihan Covid-19 response in tandem with other private institutions as well as local government units (LGUs), governmental agencies, and non-profits.<\/p>\n

\u201cWe believe that each threat presents an opportunity,\u201d says Justin Ongsue, Boysen Paints vice-president for sales and operations. \u201cWe were taught that experience is not what the situation does to us but rather what we make of it.\u201d<\/p>\n

More: PropertyGuru Philippines Property Awards welcomes Boysen Paints as official Gold Sponsor for 2021<\/strong><\/a><\/p>\n

Under the Bayanihan Covid-19 response, Boysen Paints made use of every available network to deliver timely aid to victims of the pandemic. In partnership with some of the Philippines\u2019 biggest public and private institutions, Boysen Paints managed to build emergency quarantine facilities (EQF) equivalent to over 1,000 beds for Covid-19 patients. Boysen Paints also helped fund the installation of EQF tents, housing over 1,000 beds, and more than 300 swab testing booths.<\/p>\n

\u201cFrom funding initiatives to the grassroots provision of essential goods, Boysen Paints stepped forward, focusing on what we can do instead of what we cannot,\u201d says Ongsue.<\/p>\n

\"\"
Boysen Paints, along with government organisations, nonprofits, and the private sector, put on a united front for the Bayanihan Covid-19 Response<\/figcaption><\/figure>\n

Through its participation in the massive fundraising efforts known as Project Ugnayan and Project Kaagapay, Boysen Paints made possible a feeding program for over 1.5 million families disadvantaged by the pandemic. Boysen Paints also facilitated the provision of numerous relief goods to affected LGUs.<\/p>\n

\u201cFrom the initial weeks of the lockdown stretching to the duration of the evolving norm, we simply went with the immediate need of the local government units, government agencies, and cause-oriented groups, and responded to it in the most able way we can,\u201d says Vergel Dyoco, marketing manager for Boysen Paints.<\/p>\n

\u201cThough reciprocation was never the purpose, the overall response was gratifying. The Bayanihan spirit is a corporate action; the measure taken against the pandemic is the survival of the nation.\u201d<\/p>\n

More: Household names help celebrate the 8th PropertyGuru Philippines Property Awards<\/strong><\/a><\/p>\n

To subdue the devastating impact of Covid-19, Boysen Paints took advantage of what it does best: the production of a wide array of architectural, decorative household paints and building material products. These went into the creation of \u201cnew normal safety signages\u201d, which helped enforce healthy distancing measures, curbed the spread of disease, and became emblematic of the Boysen Bayanihan Covid-19 response.<\/p>\n

\u201cThe new normal is all about sensibility, the greater appreciation for things with and within,\u201d says Dyoco. \u201cPaint in this sense is essential.\u201d<\/p>\n

The pandemic not only brought livelihoods and lives to a standstill in the Philippines\u2014it also emptied its streets. This presented the perfect opportunity for traffic authorities in Metro Manila to realise a project that has been a decade in the making: the Epifanio de los Santos Avenue (EDSA) Bus Carousel.<\/p>\n

The project involved the designation of bus-only lanes stretching 48 kilometres long and spanning 29 stations, cutting travel time from Monumento to PITx by as much as 27%. It called for long-lasting, vibrant road markings that will make the daily bus commute\u2014especially for front-liners\u2014a faster, safer experience through EDSA, Metro Manila\u2019s busiest artery.<\/p>\n

\"\"
Boysen’s high-quality paint products were central to the success of the EDSA Bus Carousel Project<\/figcaption><\/figure>\n

The Department of Transportation (DOTr), Department of Public Works and Highways (DPWH), and Metro Manila Development Authority (MMDA) unanimously entrusted the project in the company\u2019s quality paint products. \u201cBorne by the Bayanihan effort, we were humbled to be chosen as a building partner in this grand project,\u201d says Engr. Ruben D. Cueto, Boysen Paints vice-president for marketing.<\/p>\n

\u201cIn the harsh environment of this tropical archipelago, the challenge lies in keeping it tough to the times. It is impossible to progress if we need to constantly rebuild what we have already built. Quality of paint, as with all construction materials and practices, must be premium if it is to be durable and sustainable.\u201d<\/p>\n

Boysen Paints\u2019 products have been blessings to a city with chronic air quality issues. Boysen KNOxOUT, the first air-cleaning paint in the world, was formulated to address such harsh realities. Through CristalActiv photocatalytic technology, Boysen KNOxOUT uses light energy to convert air pollutants into harmless substances. This essentially turns materials coated with KNOxOUT into air-purifying, self-cleaning, deodorising surfaces.<\/p>\n

\"\"
With the support of Boysen Paints, Metro Manila traffic authorities turned a decade-long dream into reality: creating a streamlined rapid transit system and loop service for buses navigating EDSA, the Philippine capital’s busiest artery<\/figcaption><\/figure>\n

The EDSA Bus Carousel project is far from the first time Boysen Paints played a prominent role in the Philippines\u2019 infrastructural development and improvement. Founded in 1953, Boysen Paints rose out of the ashes of World War II to lay the foundation of the Philippines\u2019 modern construction industry. Generations of painters, contractors, engineers, architects, interior designers, and homeowners have come to depend on Boysen Paints\u2019 comprehensive range of household and industrial products. The brand has been a partner with building and rebuilding efforts alike, through times of prosperity and catastrophe.<\/p>\n

As the health crisis rages on, the company continues to engage in meaningful initiatives such as the designation of bike lanes, the rehabilitation of access structures, and beautification programs along city streets.<\/p>\n

\u201cAs in times past when calamity and tragedy strike the country, the Covid-19 pandemic gave us again the privilege to exercise our advocacy in nation-building,\u201d says Ongsue.<\/p>\n

\u201cBoysen Paints will continue to be at the forefront of innovation that is both significant and relevant, steadfast in our commitment to excellence and reliability.\u201d<\/p>\n

For more information on Boysen Paints, the gold sponsor of the PropertyGuru Philippines Property Awards, please log on to boysen.com.ph<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The country’s number one paint manufacturer rises to the occasion in a time of great need<\/p>\n","protected":false},"author":2,"featured_media":19613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[101,80],"tags":[1652,403,358,129],"class_list":["post-19580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-property-awards","category-life-style","tag-boysen-paints","tag-infrastructure","tag-metro-manila","tag-philippines","news_country-philippines","news_author-asia-property-awards"],"acf":[],"yoast_head":"\nHelping the Philippines heal during the pandemic | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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