






{"id":19573,"date":"2021-05-25T15:04:48","date_gmt":"2021-05-25T08:04:48","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=12437"},"modified":"2021-06-10T22:18:26","modified_gmt":"2021-06-10T15:18:26","slug":"soda-thailand-enraptures-the-industry-with-its-captivating-design-fizz","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/soda-thailand-enraptures-the-industry-with-its-captivating-design-fizz\/","title":{"rendered":"SODA Thailand encourages experiential travel through its captivating designs"},"content":{"rendered":"<p>For Stephen O\u2019Dell, the founder of specialist resort design firm SODA Thailand, the secret to memorable work is in letting the innate character of each project shine through<\/p>\n<figure id=\"attachment_12438\" aria-describedby=\"caption-attachment-12438\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12438\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/05\/img1288.jpg\" alt=\"\" width=\"1000\" height=\"639\" \/><figcaption id=\"caption-attachment-12438\" class=\"wp-caption-text\">Experiential travel is increasingly what drives both Millennial and Gen-Z consumers around the world<\/figcaption><\/figure>\n<p>As high-end resorts and luxury private residences continue to proliferate across Asia-Pacific, designers must work harder than ever to create innovative spaces that stand out from the crowd. Gone are the days when travellers and investors around the region sought out generic signifiers of style. Instead, in this hyper-social media-conscious age, eye-popping Instagrammable experiences that create a sense of place are increasingly essential.<\/p>\n<p>Few design firms in Southeast Asia have excelled at crafting these so-called \u201cwow\u201d moments in the way that SODA Thailand has. The trendsetting company has lent its signature head-turning touch to brands such as W Hotels and Sofitel SO, both of which are renowned for properties that make a visual splash. Yet founder Stephen O\u2019Dell views the creation of these aesthetic statements to be less about artifice and more about embracing the surroundings of each specific project.<\/p>\n<p>\u201cFor me, design in a big sense is about discovering,\u201d O\u2019Dell says. \u201cYou peel away the layers, you chip away like a sculptor in stone and you discover what\u2019s already there. I think this is more from an architecture sense as our hotels in resort locations are in special locations.\u201d<\/p>\n<p>Just as Michelangelo\u2019s chiselled Prisoners appeared to emerge organically from solid rock, O\u2019Dell sees his work as a matter of unearthing the magic that was present in a site all along. This outlook is part of why no two projects by SODA Thailand are exactly alike. When successfully executed, these designs merge with their surrounding environment as though they always belonged there.<\/p>\n<p>\u201cI like to think that our work is seamlessly rooted to the site. I like it to look as if it\u2019s always been there as if it\u2019s a part of a landscape and not in opposition to it,\u201d O\u2019Dell says. \u201cI often look to contemporary artists like Richard Serra and the way that they\u2019ve taken art out of the gallery and into the landscape. We\u2019re responding to the landscape not just in an artistic way, but in a memorable way.\u201d<\/p>\n<blockquote><p>For me, design in a big sense is about discovering. You peel away the layers, you chip away like a sculptor in stone and you discover what\u2019s already there. I think this is more from an architecture sense as our hotels are in special locations<\/p><\/blockquote>\n<p>Before O\u2019Dell begins designing a project, he spends considerable time investigating the specific site. He examines how the light moves over the landscape over the day, how the waterways flow, and what vegetation flourishes in the climate without excessive use of harmful pesticides and fertilisers.<\/p>\n<p>\u201cEvery project has its own set of inspirations and challenges. If there was any overriding philosophy, it\u2019s that we try to respond to a place,\u201d O\u2019Dell says. \u201cWhen I walk a site, it\u2019s so important to spend as much time as possible on-site from the early morning hours to the evening hours to see what the site has to offer. We look around for these moments.\u201d<\/p>\n<figure id=\"attachment_12440\" aria-describedby=\"caption-attachment-12440\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12440\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/05\/img1292.jpg\" alt=\"\" width=\"600\" height=\"848\" \/><figcaption id=\"caption-attachment-12440\" class=\"wp-caption-text\">SODA Thailand founder Stephen O&#8217;Dell believes that harnessing the innate character of a site is key to great resort design<\/figcaption><\/figure>\n<p>At the Hilton Yala, a forthcoming project that O\u2019Dell believes captures his design ethos, a close examination of the site led to some truly jaw-stopping revelations. Guests at the resort will be able to gaze upon the charismatic megafauna of Sri Lanka\u2019s Yala National Park at a manmade watering hole.<\/p>\n<p>\u201cDid we create this \u2018wow\u2019 moment? No, but we created a bio pond for the elephants to come to drink and we worked with a local naturalist to select the right trees for them,\u201d O\u2019Dell says. \u201cWe were creating the stage for crocodiles and wild boar. There\u2019s even a leopard rock and if you\u2019re very lucky, you might even see a leopard. We responded to what we were given.\u201d<\/p>\n<p>Whether it\u2019s the stars in the velvet-black sky over the Maldives or leopards lounging by a pool, these natural elements imbue the manmade designs with a hint of magic. When he comes across such inherently cinematic features, he does his best to use clever architectural design to set them in the spotlight.<\/p>\n<p>\u201cLike a film director or a theatre director, we set the stage for the guest to discover these moments for themselves,\u201d O\u2019Dell says. \u201cWe don\u2019t create an object. We create a space and a sense of reception for discovery. The joy of our process is finding these moments ourselves.\u201d<\/p>\n<p>That sense of joy is one that lingers with guests long after their departure. Experiential travel is increasingly what drives both Millennial and Gen-Z consumers around the world. A sense of authenticity, coupled with that crucial element of surprise and delight, is what makes guests long to return.<\/p>\n<p><strong>Hilton Yala, Sri Lanka<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12452\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/05\/img1300.jpg\" alt=\"\" width=\"1000\" height=\"612\" \/><\/p>\n<p>\u201cThe site was man-made in terms of the boundaries, but we had to all but erase the boundaries,\u201d O\u2019Dell says. Instead of relying on artificially imposed distinctions, SODA Thailand looked to the dramatic rock formations and the paths worn by generations of elephants. \u201cWe were the architect, interior designer and landscape designer for Hilton. Quite frankly, that\u2019s a dream, because the interior and exterior can flow seamlessly into one another. You can create the entire design environment.\u201d Once completed, the result will be all the more striking for its comprehensive integration into the landscape. \u201cWhen people arrive, we take them through an opening through these canyon walls. It\u2019s like Jurassic Park.\u201d<\/p>\n<p><strong>Sofitel SO KL, Malaysia<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12450\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/05\/img1314.jpg\" alt=\"\" width=\"1000\" height=\"603\" \/><\/p>\n<p>\u201c[Sofitel SO] is a fun brand and it\u2019s looking to create a little bit of a smile,\u201d says O\u2019Dell. \u201cYou look at something and it\u2019s masculine but feminine. There\u2019s a playfulness and it wants you to have that element of surprise.\u201d To capture that playfulness while imbuing the property with a sense of place, SODA Thailand turned to Kuala Lumpur\u2019s multicultural heritage. \u201cWe chose to blend Malay culture, Indian culture, Chinese culture, and French culture. So we wanted to express the melting pot of cultures that are there in KL,\u201d he says. Rooms feature subtle nods to the various design aesthetics, including French moulding and Art Deco-inspired touches as well as mini-bars fashioned after Chinese lacquer cabinets and accent throw pillows in vivid hues inspired by Indian spices.<\/p>\n<p><a href=\"https:\/\/www.asiapropertyawards.com\/en\/soda-thailand-undertakes-resort-and-hotel-designs-that-stand-the-test-of-time\/\" target=\"_blank\" rel=\"noopener\"><strong>More: SODA Thailand takes on resort and hotel designs that stand the test of time<\/strong><\/a><\/p>\n<p><strong>Anantara Kihavah, Maldives<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12446\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/05\/img1323.jpg\" alt=\"\" width=\"1000\" height=\"666\" \/><\/p>\n<p>\u201cDesigners can create something out of the blue, but I think a really good designer can peel away the static,\u201d O\u2019Dell says. In this case, SODA Thailand helped draw attention to the stunning Maldivian night sky by building a series of two circular walkways around the resort\u2019s telescope. \u201cThere\u2019s an inner circle where the resident astronomer talks to you, and an outer circle where you can just enjoy the stars. From a functional standpoint, it was very elegant,\u201d he says. \u201cYou sit around in a circle almost like around a campfire and then you walk across the bridge and see the stars. It\u2019s very powerful, it\u2019s very celestial, it\u2019s very symbolic, and it\u2019s also quite functional.\u201d<\/p>\n<p><strong>W Hotel Phuket, Thailand<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12454\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/05\/img1334.jpg\" alt=\"\" width=\"1000\" height=\"565\" \/><\/p>\n<p>\u201cOn the site for this resort, there were epic boulders and hundred-year-old trees,\u201d says O\u2019Dell. While many architects would have viewed these immovable natural landmarks as barriers, he saw them as an opportunity to express the island\u2019s dynamic terrain throughout the resort. As guests enter, their eyes sweep over the landscape. \u201cOur lobby building isn\u2019t just the classic lobby with steps going down to the beach. It\u2019s a journey,\u201d he says. \u201cYou arrive and we take people out to a point that looks out over the site, then you take a left and go down a series of cascading steps to courtyards and a pool.\u201d<\/p>\n<p><a href=\"https:\/\/www.asiapropertyawards.com\/en\/a-glimpse-inside-one-of-malaysias-tallest-buildings\/\" target=\"_blank\" rel=\"noopener\"><strong>More: A glimpse inside one of Malaysia\u2019s tallest buildings<\/strong><\/a><\/p>\n<p><strong>MGallery Residences at MontAzure, Phuket, Thailand<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-12456\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/05\/img1341.jpg\" alt=\"\" width=\"1000\" height=\"601\" \/><\/p>\n<p>When it comes to private residences and luxury condominiums, a view is everything. Since there was no way to offer an ocean vista for every abode here, O\u2019Dell and his colleagues knew that they needed to craft an equally appealing visual panorama for residents. \u201cIn this case, we did need to create internal spaces within the site and very articulate landscaping, with pools, water, tree planting, sightlines,\u201d he says. \u201cWhen it\u2019s done, as you make your way around this site, it\u2019s going to keep changing. There\u2019s going to be this infinite number of views with the mountain or the sea as a backdrop.\u201d<\/p>\n<p><strong>Novotel Phnom Penh, Cambodia<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-12458\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/05\/img1356.jpg\" alt=\"\" width=\"1170\" height=\"1066\" \/><\/p>\n<p>\u201cSince the hotel is in a vibrant neighbourhood, we wanted to engage the street,\u201d says O\u2019Dell. \u201cWe were able to extend the lobby and the dining area out to the street with terraces. I like to think you\u2019re not checking into a hotel, you\u2019re checking into a restaurant and bar.\u201d That melding of interior and exterior extends to the high-ceilinged lobby, which features a living tree that embodies Phnom Penh\u2019s growing eco-awareness. Graphics and original wall art by local artists give each of the rooms a distinctive flair. \u201cWe tapped into the local culture. What\u2019s interesting about the design is it\u2019s a very loose fit. It\u2019s very comfortable and it is localised by the artworks and the materials.\u201d<\/p>\n<p><em>This original version of this article appeared in\u00a0<a href=\"https:\/\/issuu.com\/propertygurupropertyreport\/docs\/pr_no.164_final\" target=\"_blank\" rel=\"noopener noreferrer\">Issue No. 164<\/a>\u00a0of\u00a0<a href=\"https:\/\/issuu.com\/propertygurupropertyreport\" target=\"_blank\" rel=\"noopener noreferrer\">PropertyGuru Property Report Magazine<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Award-winning architecture and interior design firm uncovers the innate character of its projects to create some of the region\u2019s most compelling resorts<\/p>\n","protected":false},"author":2,"featured_media":19611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[541,97],"tags":[299,223,607,825],"class_list":["post-19573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-focus","category-magazine","tag-architecture","tag-asia-pacific","tag-design","tag-magazine","news_country-asia-pacific","news_author-diana-hubbell"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SODA Thailand encourages experiential travel through its captivating designs | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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