{"id":1955,"date":"2014-10-01T03:30:51","date_gmt":"2014-10-01T03:30:51","guid":{"rendered":"http:\/\/pgawards.wpengine.com\/?p=1955"},"modified":"2024-09-19T17:30:41","modified_gmt":"2024-09-19T10:30:41","slug":"lg-studio-and-nate-berkus-cook-up-a-special-partnership","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/lg-studio-and-nate-berkus-cook-up-a-special-partnership\/","title":{"rendered":"LG Studio and Nate Berkus cook up a special partnership"},"content":{"rendered":"
\"\"
Nate in Kitchen Property Report<\/figcaption><\/figure>\n

Sometimes the best recipe for success is when two worlds merge and create a beautiful marriage, so when electronics giant LG announced earlier this year that it would join forces with renowned American interior designer Nate Berkus for its premium kitchen line, it made perfect sense<\/strong><\/p>\n

Berkus, who signed a multi-year engagement with LG Studio, manufacturer of high-end kitchen appliances, has been named artistic advisor for the company\u2019s suite of premium products. Although the collaboration is mainly concentrated in the United States market, Berkus\u2019 expertise and feedback should impact the design of all LG Studio\u2019s products worldwide.<\/p>\n

\u201cHis sophisticated yet accessible style resonates with homeowners on a global scale,\u201d said David Vanderwaal, director of home appliance brand marketing at LG Electronics USA.<\/p>\n

Indeed, the 43-year-old, who became a household name after his memorable appearances on\u00a0The Oprah Winfrey Show\u00a0<\/i>and on his own syndicated talk show\u00a0The Nate Berkus Show<\/i>, has a keen eye on aesthetics and innovative concepts. His vast experience as founder of award-winning Chicago-based Nate Berkus Associates design firm makes him more than qualified to guarantee that LG\u2019s premium kitchen line of built-in products would deliver the perfect harmony between design, function and technology, according to the LG executive.<\/p>\n

\u201cSpecifically from a design perspective, he\u00a0helps ensure LG Studio appliances continue to meet evolving consumer needs and stay at the forefront of kitchen design trends,\u201d Vanderwaal\u00a0added.<\/p>\n

“Together we want to introduce products that will anchor the heart of the home, which is always the kitchen, as well as enhance the ease and style of how people live there,” Berkus stated in the beginning of his partnership with the multinational electronics company.<\/p>\n

Recently, the partnership started a social media campaign in which Berkus starred in a web-based series to respond to consumers\u2019 enquiries regarding kitchen remodelling and design concepts. Filmed in New York City, the LG web series, which premiered online last June, became a hit, reaching a global audience in a trendsetting fashion with a personal touch, and covered various subjects such as colour palette selection, entertaining-in-the-kitchen tips, and other design-related challenges.<\/p>\n

In\u00a0one episode<\/a>\u00a0of the interactive web series, Berkus\u00a0told this\u00a0Property Report<\/i>\u00a0journalist why he decided to create an exclusive alliance with the premium kitchen appliances manufacturer.<\/p>\n

“I partnered with LG Studio because [it> is a company that cares just as much about design as [it does> about technology,\u201d he said. \u201cIt\u2019s a fantastic partnership.\u201d<\/p>\n

Using LG Studio\u2019s products as examples, Berkus\u00a0explained in another episode how a high-tech kitchen could help simplify and enhance one\u2019s lifestyle at the same time, such as having a programmable oven that shows recipes, or a refrigerator with door-in-door feature\u2014an innovation from LG\u2014that gives easy access to favourite compartments of the fridge.<\/p>\n

\u201cThe future is here, and it\u2019s happening right now,\u201d he\u00a0affirmed.<\/p>\n

Taking their venture to the next level, LG Studio and Berkus\u00a0also announced at the start of the summer season their own complete kitchen makeover contest called \u2018My Kitchen Needs Nate<\/a>\u2019, where they asked US-based consumers to send home videos of themselves in their old kitchen and share their thoughts on their \u201cdream kitchen.\u201d<\/p>\n

The winning entry, which is set to showcase LG Studio\u2019s range of eco-friendly products, including mega-capacity refrigerators, cooking appliances and dishwashers, will feature his signature interior design based on the consumer\u2019s personal background and story. It will be announced in the fall via new episodes of the web series, which would document the meticulous home renovation process, said David.<\/p>\n

Whilst the current Studio suite does not offer smart capabilities with mobile devices\u2014at least, not yet\u2014the electronics company, which is a global leader in the mobile phone and smart home appliances industries, assures that it is continuously looking for ways to incorporate technological advances in its premium products, without sacrificing elegance and a sense of style.<\/p>\n

\u201cLG is committed to developing products that not only feature innovative technology, but also feature a sleek, integrated design, making them welcome additions to a home\u2019s d\u00e9cor. The LG Studio line adds a high-end aesthetic to any kitchen, with a timeless design and technological innovations that become the centrepiece to homeowners in designing their signature kitchen,\u201d Vanderwaal noted.<\/p>\n

And no one will be more thrilled to showcase the combination of style and technology in a designer kitchen than the company\u2019s recently appointed artistic advisor.<\/p>\n

\u201cI know technology plays a huge part in everybody\u2019s life, including mine,\u201d Berkus\u00a0admitted in his LG Studio web series. \u201cSo why not pick a place where that can go in your kitchen and look good at the same time?\u201d<\/p>\n

\"\"
2013 LG Studio Lifestyle_Property Report<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Sometimes the best recipe for success is when two worlds merge and create a beautiful marriage<\/p>\n","protected":false},"author":2,"featured_media":19898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[80,78],"tags":[],"class_list":["post-1955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-style","category-tech","news_author-richard-allan-aquino"],"acf":[],"yoast_head":"\nLG Studio and Nate Berkus cook up a special partnership | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asiapropertyawards.com\/en\/lg-studio-and-nate-berkus-cook-up-a-special-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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