{"id":1778,"date":"2018-11-29T07:59:18","date_gmt":"2018-11-29T07:59:18","guid":{"rendered":"http:\/\/pgawards.wpengine.com\/?p=1778"},"modified":"2021-06-04T14:11:33","modified_gmt":"2021-06-04T07:11:33","slug":"a-singaporean-presidents-son-comes-into-his-own","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/a-singaporean-presidents-son-comes-into-his-own\/","title":{"rendered":"A Singaporean president’s son comes into his own"},"content":{"rendered":"

Taking over the practice of his father, former President Ong Teng Cheong, was just the start of an extraordinary journey for designer Boon Tze Ong<\/strong><\/p>\n

\"\"
Ong Tze Boon<\/figcaption><\/figure>\n

Bounding up to the bustling Chinatown caf\u00e9 where we\u2019ve arranged to meet, grinning broadly and greeting the owners, Ong Tze Boon evinces the kind of verve you\u2019d expect in a man half his age. He\u2019s about as far removed from stereotypical images of middle-aged CEOs as you could imagine.<\/p>\n

Sporting a salt-and-pepper goatee, turquoise T-shirt and light casual jacket, he epitomises a bohemian chic that reflects his exuberant yet intimate conversational manner, body language \u2013 he\u2019s frequently tactile \u2013 and business ethos. His transatlantic tone stems from a decade in California and New York that he describes as having \u201cchanged [his] mind-set, perspective and reflectiveness\u201d.<\/p>\n

Though very much his own creation, it\u2019s impossible to discuss Boon\u2019s career without mentioning his late father, Ong Teng Cheong \u2013 and not only because it was he who set up Ong&Ong, the practice Boon now helms.<\/p>\n

Not only was the elder Ong a leading architectural figure himself, he also happened to be the fifth president of Singapore, serving between 1993 and 1999.<\/p>\n

Upon his father\u2019s death in 2002, Boon, recently returned from the States, found himself between a rock and a hard place. As the shockwaves of the Asian financial crisis reverberated, work was drying up for upscale building companies. Boon\u2019s strategy was to radically expand both the company\u2019s remit and its international reach.<\/p>\n

\u201cI got creative and started thinking: If someone\u2019s building, he\u2019s got to build the interior, the landscape,\u201d he recalls. \u201cWhat if, instead of only doing architecture, I offer the client the interior as well? That was our foray into integrated disciplinary practice. Once we started, the clients liked it \u2013 particularly in surrounding countries. That was the precursor to our \u2018360-integrated solution\u2019, and on that platform we grew.\u201d<\/p>\n

Fifteen years later, Ong&Ong operates in 10 countries, and undertakes projects right across Asia, as well as Australia, America and Cyprus. \u201cWe\u2019ve done every kind of project except two types: airports and prisons,\u201d Boon says.<\/p>\n

The firm is perhaps best known in its native Singapore for its involvement in countless high-end residential projects from the recently completed Spottiswoode Suites to executive condos including Blossom Residences, as well as embassies, schools and religious buildings. Overseas, Ong&Ong has, among other things, built up a reputation for its five-star resort properties like Layan Beach Resort on Phuket, Marriott Bintan in Indonesia and Alma Resort in Vietnam\u2019s up-and-coming Cam Ranh Baya area.<\/p>\n

DESIGN IS NOT ABOUT HOW IT LOOKS, BUT HOW IT WORKS. IF YOU KNOW HOW IT WORKS, YOU CAN GET ON WITH DESIGNING IT. IF YOU DON\u2019T, YOU\u2019RE JUST SHOOTING IN THE DARK<\/p><\/blockquote>\n

A key factor in the company\u2019s success is its emphasis on human-centred design \u2013 re-imagining the building process such that end users, whether they are condo residents, shoppers or hotel guests, benefit most. \u201cWhat we sell to clients is, \u2018Let\u2019s try and understand the end experience\u2019, then work it backwards to determine what we must do,\u201d explains Boon.<\/p>\n

\u201cYou talk to the end user first,\u201d he continues, emphasising the noun. \u201cMost of the time, the clients don\u2019t know what they want. So we hear the feedback, formulate an answer, then start crafting the design \u2013 not just the building but the lighting, the branding, the touchpoints. Design is not about how it looks, but how it works. If you know how it works, you can get on with designing it. If you don\u2019t, you\u2019re just shooting in the dark.\u201d<\/p>\n

An unorthodox MO perhaps, but one that\u2019s indisputably paid dividends. Once almost exclusively tasked with residential projects, Ong&Ong has since been commissioned to design banks, malls, a mosque and, recently, two of the Malaysian stations that will form part of the imminent high-speed rail (HSR) link between Singapore and Kuala Lumpur.<\/p>\n

The latter would have been of great interest to Boon\u2019s father, one of the foremost proponents of the Lion City\u2019s now-extensive MRT system. I put it to him that where Singapore \u2013 with its well-constructed pavements and abundant walking routes \u2013 once had too few stations, now it feels almost like it has too many. It\u2019s a proposition he counters in typically mind-bending fashion.<\/p>\n

\"\"
The practice’s work around Asia has seen it assert its presence in hot destinations like Phuket, where it designed the Layan Beach Resort<\/figcaption><\/figure>\n

\u201cTransit work is based on an understanding that it cannot be a congregation of everything in one place, because when that happens the system around it won\u2019t work,\u201d Boon expounds. \u201cSo, you create a hierarchical segregation of the hip and not-so-hip place, suburbia. But if you exercise public transport right, you start to decentralise some of this. Like in Malaysia: Putrajaya, Cyberjaya. It creates a concentration in different ways, but within each of those pockets it can still be pedestrian-friendly. If you don\u2019t recognise that you need mass transit, you\u2019re in trouble in the long run. Meanwhile, don\u2019t ignore, neglect or forget people.\u201d<\/p>\n

It\u2019s clear that while his cultural and professional outlook is truly global, Boon remains deeply proud of his home nation\u2019s breakneck-speed development. \u201cIn Singapore, they\u2019ve come to terms with [the idea that] separating the commercial and residential completely is not the way. With transit development, where you mix commercial and residential, you get a third level, which is community, zoning and use \u2013 activating the community to work and play. Not to \u2018live here, work there and play there\u2019. And I think it\u2019s lovely; you don\u2019t have all these abandoned ghost towns.\u201d<\/p>\n

Seemingly a humanist as much as an architect, the interaction of people with buildings is his life\u2019s fascination and life\u2019s work. As he waxes lyrical about his experiences across Asia, he delves deep into considerations most travellers would barely contemplate.<\/p>\n

\u201cAnthropological cultures are different,\u201d he explains. \u201cIn India for example, the maid\u2019s room is a big thing, because there are so many domestic helpers. The yard is crucial; whereas in Singapore\u2019s modern apartments, there\u2019s not much yard left. Aside from all the feng shui and\u00a0vastu<\/em>\u00a0[Indian architectural science], cultural inputs are different, sensitivities are different, conducts are different. In Singapore, you would not be surprised to see the kitchen as the centrepiece. That opens an opportunity to activate the backyard; the yard can become a garden, because the dining room becomes an extension of that garden.\u201d<\/p>\n

\"\"
Ong&Ong’s portfolio includes numerous spectacular resorts around Southeast Asia, including the Marriot on the Indonesian island of Bintan<\/figcaption><\/figure>\n

While masterminding an ever-expanding business should be more than enough to occupy any architect, Boon\u2019s unquenchable curiosity has led him to unusual quarters of late. In 2015, he learnt of his compatriot David Lim\u2019s pioneering mountain climbs in 2005, immortalised in the book Against Giants, which details the ascent of a Central Asian summit Lim named after Boon\u2019s father. Himself a veteran of such mighty peaks as Kilimanjaro, Rinjani and Kota Kinabalu, Boon decided to investigate further.<\/p>\n

\u201cI Googled \u2018Ong Teng Cheong peak\u2019, and found nothing,\u201d recalls Boon. \u201cI realised that all David had done was to climb the mountain, chose to call it that, and published that book. I keyed in the co-ordinates on Google, but they led to the valley. So, in 2016 I climbed the one he pointed out, documented it with modern technology \u2013 and with all the video evidence, I approached the government of Kazakhstan and said, \u2018I\u2019m just remaking the journey of another man who did this\u00a0years ago.\u2019<\/p>\n

\u201cI filed it with the Kazakh government, and they said, \u2018Who is Ong Teng Cheong?! Ah, the first elected president! Okay, can consider!\u2019 On 28 June 2017 they officially adopted the name.\u201d<\/p>\n

While clearly not short of extracurricular interests, it seems unlikely that Boon will follow in his father\u2019s political footsteps. \u201cI think there may not be enough of a place for me there,\u201d he ponders, seemingly amused by the prospect. \u201cWould I rule out contributing to the community? Of course not. But I think it\u2019s well under control.\u201d<\/p>\n

This article originally appeared in\u00a0Issue No. 146<\/a>\u00a0of PropertyGuru Property Report Magazine<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Taking over the practice of his father, former President Ong Teng Cheong, was just the start of an extraordinary journey for designer Boon Tze Ong<\/p>\n","protected":false},"author":2,"featured_media":19880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[87,86],"tags":[],"class_list":["post-1778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-interiors","category-interview","news_author-jonathan-evans"],"acf":[],"yoast_head":"\nA Singaporean president's son comes into his own | Asia Property Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asiapropertyawards.com\/en\/a-singaporean-presidents-son-comes-into-his-own\/\" \/>\n<meta property=\"og:locale\" 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