{"id":10600,"date":"2021-01-12T10:41:55","date_gmt":"2021-01-12T03:41:55","guid":{"rendered":"https:\/\/www.asiapropertyawards.com\/?p=10600"},"modified":"2021-06-04T15:55:35","modified_gmt":"2021-06-04T08:55:35","slug":"why-you-should-invest-in-a-branded-residence","status":"publish","type":"post","link":"https:\/\/www.asiapropertyawards.com\/en\/why-you-should-invest-in-a-branded-residence\/","title":{"rendered":"Why you should invest in a branded residence"},"content":{"rendered":"<figure id=\"attachment_10601\" aria-describedby=\"caption-attachment-10601\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-10601 size-full\" src=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/01\/rsz_anantara_desaru_coast_residences_-_living_room_-_1-2048x1365-1.jpg\" alt=\"\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/01\/rsz_anantara_desaru_coast_residences_-_living_room_-_1-2048x1365-1.jpg 400w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/01\/rsz_anantara_desaru_coast_residences_-_living_room_-_1-2048x1365-1.jpg 600w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/01\/rsz_anantara_desaru_coast_residences_-_living_room_-_1-2048x1365-1.jpg 1536w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/01\/rsz_anantara_desaru_coast_residences_-_living_room_-_1-2048x1365-1.jpg 620w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/01\/rsz_anantara_desaru_coast_residences_-_living_room_-_1-2048x1365-1.jpg 190w, https:\/\/www.asiapropertyawards.com\/wp-content\/uploads\/2021\/01\/rsz_anantara_desaru_coast_residences_-_living_room_-_1-2048x1365-1.jpg 2048w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-10601\" class=\"wp-caption-text\">Living room in Anantara Desaru Coast Residences. Photo: Prestige<\/figcaption><\/figure>\n<p>The birth of the branded residence concept was first inaugurated with the opening of the Sherry-Netherland hotel in Manhattan back in 1927. Today there are over 400 branded residences across the globe, from Boston to Phuket. A majority are hotel branded and Marriott, whose brands include St Regis, The Ritz-Carlton and W is leading in the category. With an extraordinary growth of 170% over the last decade, branded residences have become synonymous with the well-heeled crowd, luring investors and jet-setters alike who seek exclusivity and privacy.<\/p>\n<p>According to Knight Frank, the concept of branded residence is typically a hotel-led development with integrated or linked residences. The property benefits from the hotel brand\u2019s standard of quality, management and luxury services offered. Owners are provided the comfort and permanence of home but with the full benefits and luxury of a five-star hotel.<\/p>\n<p>We speak to Micah Tamthai, Vice President, Real Estate for Minor International who opened the brand new Anantara Desaru Coast Residences in 2020 to shed more light on the concept of branded residences.<\/p>\n<p>Despite having only recently launched, Anantara Desaru Coast Residences has already received some industry accolades: last year we were awarded Best Luxury Landed Development and Best Landed Development (Malaysia) by PropertyGuru Asia Property Awards (Malaysia). This is Minor\u2019s the first real estate industry recognition outside of Thailand, and we are proud to have been recognised amongst the best in Malaysia.<\/p>\n<p><strong>Continue reading at <a href=\"https:\/\/www.prestigeonline.com\/my\/pursuits\/design-property\/why-you-should-invest-in-a-branded-residence\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.prestigeonline.com\/my\/pursuits\/design-property\/why-you-should-invest-in-a-branded-residence\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anantara Desaru Coast Residences was awarded the Best Luxury Landed Development and Best Landed Development (Malaysia) by PropertyGuru Asia Property Awards (Malaysia)<\/p>\n","protected":false},"author":12,"featured_media":20937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6,92],"tags":[764,125],"class_list":["post-10600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-external-links","category-news","tag-asia-property-awards-malaysia","tag-malaysia","news_country-malaysia","news_author-asia-property-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why you should invest in a branded residence | Asia Property Awards<\/title>\n<meta name=\"description\" content=\"Branded residences have become synonymous with the well-heeled crowd, luring investors and jet-setters alike who seek exclusivity and privacy.\" \/>\n<meta name=\"robots\" content=\"index, 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